State of Email Marketing for Agencies

New Features Are Driving Client and Agency Results
Nearly half (48%) of agencies say message personalization is the most effective tactic.

Email marketing continues to deliver for agencies and their clients. What’s the latest in features and metrics?

We interviewed 130+ agencies to find out:

  • Why you need to personalize your messages
  • How agencies are testing and optimizing emails to win more clicks
  • What percentage of agencies get help from the outside (hint: it’s a really high number!)

“SharpSpring always provides great marketing research! Industry knowledge like this really validates our agency’s automation strategy and enables us to stay on top of our game.” – Doug McConoughey, Agency Principal at CXM


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