Pricing is an integral part of a service firms’ go-to-market approach.
Effective services pricing can be the difference between profitable revenue growth and losing money. There are numerous pricing methods, from fixed price/fixed time, time and materials to value pricing, yet, not all systems work equally well for different types of clients and engagements. Without clarity on the underlying cost structures and a clear service delivery model, it’s very difficult to price your digital marketing services confidently. Many businesses end up picking an approach for each client – one that seems to make the most sense at the time.
You’ll learn how to:
- Understand costs structures
- Learn what to consider when setting pricing
- See how other organizations set their service costs
Aletha Royer, from Sharpspring and John Stone, founder and CEO of Revenue Architects will share perspectives about pricing strategies for professional services firms and share actionable advice and examples and on how to price services and present pricing models for your digital marketing services.
DIRECTOR OF PARTNER ENABLEMENT, SharpSpring
Aletha comes to SharpSpring from one of our first agency partners, where she grew a full service digital marketing department with marketing automation as the focal point. She brings years of marketing experience, both in agencies and on the client-side.
CEO and FOUNDER, Revenue Architects
John has 30 years of corporate, consulting, and digital marketing experience in the technology sector. Before joining Revenue Architects, he served as President of CrossTech Partners – an inbound marketing agency – where he designed an innovative digital marketing technology and media platform, helping launch the Inbound Marketing Summit.
MANAGING PARTNER and SOLUTIONS ARCHITECT, Revenue Architects
Mark develops capabilities around closed-loop marketing as supported by strategy, systems, and programs. Mark leverages his years of experience in closed-looped marketing to deliver and execute sales and marketing solutions for clients. Mark’s experience comes from working with clients such as Apple, IBM, Compaq, Fidelity Investments, Warburg Pincus, Allstate, Blockbuster, and OfficeMax.