No matter what niche your brand fits into, chances are you have a lot of competition out there—so you need a robust marketing system with solid oversight. But you may have discovered marketing processes are sometimes at odds with effective time management and, at worst, result in your talented marketers doing a lot of busywork.
Luckily, the need to take ownership of your marketing efforts doesn’t mean you have to do everything by hand. This is where marketing automation systems come into play. Effective use of marketing automation tools can empower your team to work smarter, not harder.