An omnichannel marketing automation strategy is a major part of the future of online business. Omnichannel marketing ensures that all of your digital and in-store efforts provide the same level of user experience and adhere to your brand guidelines.With an omni-channel strategy, customers enjoys a seamless shopping experience across modes:
A good omnichannel marketing strategy takes the customer’s journey fully into account. For instance, if a customer begins their shopping experience inside a brick-and-mortar store, they may continue or complete their journey on the brand’s social media sites or the company’s official website. The experience they have in each channel should be consistent to effectively build brand trust, increase loyalty and improve sales.
By incorporating automation into your omnichannel strategy:
Omnichannel marketing has:
Customer shopping journeys are not linear. Shoppers can begin their journey at many different points, and some may even begin from two or more various channels at the same time. Customers can also easily jump from one channel to another.
A typical customer journey across multiple channels looks something like this:
For example, if a potential customer is on their lunch break, they may take some time to browse your company’s website. Continuing their workday, they might visit your company’s social media accounts later on. At this point, your marketing automation system will be triggered to send targeted promotions based on what the customer was looking at earlier. From here, that particular customer may add items to their cart and complete the checkout process. If they abandon their cart for any reason, your omnichannel marketing automation program will retarget them with reminder messages.
To learn more about how omnichannel marketing automation can help you optimize your business and increase revenue, contact us or get a demo today!
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