Customer happy due to omni-channel marketing

Omni-Channel Marketing Versus Customer Experience Marketing

Using every means of marketing available to you is wise in today’s consumer economy. Your customers are diverse, intelligent, and have specific needs that you can meet with well-thought-out planning strategies. Two methods of this customer-facing approach are omni-channel marketing and customer experience marketing. What follows will help you understand what they are, why they are important, and when you…
Image depicting omni-channel marketing user

Omni-Channel Marketing Strategies for 2020

You’ve created the perfect product or service, but how do you then entice customers to spend money on it? After all, if you don’t attract and retain the right customers, you won’t be very successful. Today’s customers use a variety of devices for commerce, like smartphones, laptops, and desktops. They also access multiple media sources to find your product or…

7 Ways to Implement an Effective Omni-Channel Marketing Strategy

Here’s how I think about my omni-channel marketing strategy: Picture a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to…

Everything You Need to Know About Micro Conversions

Digital marketers today know how important it is to track conversions on their website. Tracking conversions helps you understand marketing performance, as well as identify opportunities to optimize and improve. What many marketers don’t realize is that there are different categories of conversions: Micro and Macro. Both are important to track and optimize for. Here’s everything you need to know…