Last updated on December 9, 2022
TikTok has shaken up the social media game with its addictive videos and ultra-casual vibes. Because it’s so popular with kids and young adults, many businesses assume TikTok is irrelevant to their marketing strategy. After all, it’s just for silly dances and funny animal videos, right? Not at all. TikTok is projected to reach more than 1.8 billion monthly users…
Last updated on March 21, 2022
Have you ever caught yourself saying something like “I do social media for companies, but I don't really look at my own channels!” or “I build websites for my clients, but please don’t judge mine as it needs to be redone!” As agencies, sometimes the work we’re best at for clients is the work we’re worst at doing for ourselves.…
Last updated on June 29, 2021
2021 Agency Outlook: Through the Pandemic and Beyond 2020 was a difficult year. While we all adapted as best we could to the pandemic, now though, as things are opening up again many marketers are asking “what’s next?” As the world shifts to a “new normal” how are agencies supposed to stay on the cutting edge, attract new clients, and…
Last updated on May 5, 2021
As your business grows, you may find yourself overwhelmed with the day-to-day tasks tied to customer care. While contact with your customers at every step is crucial, you may not have the time to perform all of those tasks. Marketing automation, in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how…
Last updated on March 12, 2021
Businesses that use CRM automation have a distinct advantage over their competition. They also have a wonderful opportunity to connect with customers in a dynamic and personal way. Customer relationship management (CRM) defines how you relate to your customers through all aspects of the sales process. Automation is like autopilot: You control the information and when it’s sent to your…
Last updated on June 3, 2020
Whether you are completely new to email marketing or have been a marketing guru since laptops weighed as much as an average toddler, it never hurts to take time for a little refresher course! Get ready to learn how to easily set up a successful email marketing strategy with SharpSpring in the following simple steps. 1. Set up email authentication.…
Last updated on April 9, 2021
Proper Lead Nurturing is Key to Reducing Client Attrition When Credit Union 2.0, a digital marketing fintech company, approached SharpSpring looking for help increasing client retention, they were experiencing a customer churn of 6 to 9 months. Credit Union 2.0 wanted to be able to display greater value to their clients. But because they relied on their customers to administer…
Last updated on May 11, 2020
Einstein said “In the midst of every crisis, lies great opportunity," and while cutting through the uncertainties of this particular crisis may seem challenging, but many businesses are going to come through in good shape and some will even find new ways to flourish. And providing tips for clients looking to fall in the latter category is a great idea…
Last updated on April 23, 2020
As we all work to navigate our way through the current crisis, it can be tough to find the positives to hold onto. It can be helpful to take comfort in the many ways people are coming together in our country with efforts that are truly unprecedented. Many professional communities and leaders in the industry are taking proactive steps to…
Last updated on April 16, 2020
The Drop Consult agency is sponsoring The Help Hub and using SharpSpring's marketing automation platform to contribute to the fight against feelings of isolation brought on by COVID-19 It’s always uplifting to hear stories from marketing industry colleagues working to make the world a better place. In these demanding times, though, it’s even more inspiring. That’s why our team was…
