2021 Agency Outlook Karl Sakas

2021 Agency Outlook with Karl Sakas

2021 Agency Outlook: Through the Pandemic and Beyond 2020 was a difficult year. While we all adapted as best we could to the pandemic, now though, as things are opening up again many marketers are asking “what’s next?” As the world shifts to a “new normal” how are agencies supposed to stay on the cutting edge, attract new clients, and…
How Agencies Use Marketing Automation

Tips for How Agencies Use Marketing Automation

As your business grows, you may find yourself overwhelmed with the day-to-day tasks tied to customer care. While contact with your customers at every step is crucial, you may not have the time to perform all of those tasks. Marketing automation, in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how…
Using CRM Automation

Why CRM Automation Is Critical to Growing Sales Revenue

Businesses that use CRM automation have a distinct advantage over their competition. They also have a wonderful opportunity to connect with customers in a dynamic and personal way. Customer relationship management (CRM) defines how you relate to your customers through all aspects of the sales process. Automation is like autopilot: You control the information and when it’s sent to your…
Image depicting email marketing automation for agencies

New to SharpSpring Email Marketing? 9 Easy Steps to Get Started

Whether you are completely new to email marketing or have been a marketing guru since laptops weighed as much as an average toddler, it never hurts to take time for a little refresher course! Get ready to learn how to easily set up a successful email marketing strategy with SharpSpring in the following simple steps. 1. Set up email authentication.…
Image displaying how lead nurturing works for increasing client retention

Lead Nurturing & Increasing Client Retention: How to Decrease Customer Churn

Proper Lead Nurturing is Key to Reducing Client Attrition When Credit Union 2.0, a digital marketing fintech company, approached SharpSpring looking for help increasing client retention, they were experiencing a customer churn of 6 to 9 months. Credit Union 2.0 wanted to be able to display greater value to their clients. But because they relied on their customers to administer…
Image depicting top tips for clients from marketers

Top Tips for Clients During & After Lockdown

Einstein said “In the midst of every crisis, lies great opportunity," and while cutting through the uncertainties of this particular crisis may seem challenging, but many businesses are going to come through in good shape and some will even find new ways to flourish. And providing tips for clients looking to fall in the latter category is a great idea…
Image for Why a MarTech Stack is a Must-Have During a Recession

Why a Powerful MarTech Stack is a Must-Have During a Recession

As we all work to navigate our way through the current crisis, it can be tough to find the positives to hold onto. It can be helpful to take comfort in the many ways people are coming together in our country with efforts that are truly unprecedented. Many professional communities and leaders in the industry are taking proactive steps to…
The Help Hub online therapy during COVID-19 uses marketing automation

How one agency is using marketing automation in the fight against fear and isolation caused by COVID-19

The Drop Consult agency is sponsoring The Help Hub and using SharpSpring's marketing automation platform to contribute to the fight against feelings of isolation brought on by COVID-19 It’s always uplifting to hear stories from marketing industry colleagues working to make the world a better place. In these demanding times, though, it’s even more inspiring. That’s why our team was…
Agency-Focused Marketing Team Meeting

SharpSpring: Marketing Automation Focused on Agencies

Have you been wondering about marketing automation and whether it's a good investment for your agency? Or maybe you've heard a little bit about SharpSpring's agency-focused marketing automation and are looking to learn more. Either way, you've come to the right place! In this blog, we're taking a deep dive into the ways in which SharpSpring is a full stack…
Inbound Marketing Strategies Agency Image

Inbound Marketing Strategies for Agencies, Part 2

Inbound Marketing Strategies That Work To demonstrate their ability to best serve their clients, agencies should adopt inbound marketing strategies that double as a portfolio. No prospective client will believe that an agency can help them with their content or sales if the agency’s tactics don’t build value. On-Site Content Marketing Agencies regularly recommend that their clients produce a company…