Last updated on December 28, 2020
Taking an active role in the marketing for your agency or business is a critical part of attaining success. With competition fiercer than ever in just about every industry, you simply can’t rely on a philosophy of “if you build it, they will come.” However, the need to take ownership of your marketing efforts doesn’t mean you have to do…
Last updated on December 10, 2020
An omnichannel marketing automation strategy is a major part of the future of online business. Omnichannel marketing ensures that all of your digital and in-store efforts provide the same level of user experience and adhere to your brand guidelines.With an omni-channel strategy, customers enjoys a seamless shopping experience across modes: From a computer or smart device In-store Calling on the…
Last updated on November 19, 2020
Marketing automation helps make life a little easier. Let’s take a look at marketing automation in a broad sense to truly understand the specifics of how automated content marketing. In a nutshell, marketing automation refers to platforms that help businesses automate all of their marketing and sales engagement processes to generate more leads, convert those leads to sales and optimize…
Last updated on November 19, 2020
Outbound marketing is interruptive and pushes itself out to the audience, whether they want it or not. Examples of outbound marketing include TV and radio ads, billboards, telemarketing, cold calling and pop-up ads, among others. Inbound marketing, on the other hand, is when customers and leads actually opt in to receiving your marketing messages on their own terms. For example,…
Last updated on November 17, 2020
Competition among businesses grows more fiercely each year, and with new trends and advanced technologies constantly evolving, it can be tough to stay on top of the latest marketing methods. For this coming year, a few emerging business trends are predicted to gain a lot of traction. These top trends include automated campaigns, mobile marketing and chatbots. Importantly, automation is…
Last updated on November 12, 2020
Emerging from the crazy year we’ve all experienced in 2020 has businesses around the globe scrambling to compete against one another in brand new ways. With more innovative technologies than ever on the horizon, it’s a good idea to stay on top of the business trends and developments that are sure to be big in 2021.In this article, we’ll discuss…
Last updated on October 30, 2020
Some types of marketing may seem self-explanatory. For instance, social media marketing builds connections with leads through social media networks, and email marketing is a stream of communication between you and your prospective customers via email. But what lies behind some marketing strategies may be less obvious from their title, for example, what the heck is product marketing? Simply put,…
Last updated on October 8, 2020
Start-ups are often pressed for both money and time. As they strive to make their presence felt, start-ups must cope with various business challenges and numerous operational tasks all at once. Marketing is one of the most critical concerns that many start-ups struggle to optimize. Practical marketing, or lack thereof, can make or break your business. As you strive to amplify…
Last updated on October 9, 2020
Last updated on October 27, 2020
Automating your sales funnel can solve one of the primary challenges most B2B organizations face: marketing and sales are often at odds. The sales team is working hard to work leads and close deals. They can be frustrated by a seeming lack of enough new leads coming in from the marketing team, or by a missing piece of information that…