Last updated on February 28, 2022
Investing in continuing education by taking advanced training courses and gaining new certifications is more important now than ever before. The challenges posed by today's tough economic landscape have made for an even more competitive job market in recent years. Continuously improving your skills is one surefire way to stay ahead of the competition and advance your career. Ready to…
Last updated on February 15, 2022
Marketing campaigns are fun to draw inspiration from. Some of 2021’s marketing campaigns were great examples of the state of our industry, what’s going well, what’s changing, and what’s to come in marketing. Why not take the opportunity to look back and consider some of the lessons provided by campaigns last year? In that spirit (and just because it’s fun!),…
Last updated on January 12, 2022
It’s getting harder and harder to escape conversations about artificial intelligence (AI) and virtual reality (VR). For some, the concept of AI marketing might still feel too far off to implement in your day-to-day business practices. However, chances are you’re already using it regularly! AI marketing is the use of artificial intelligence to make automated decisions based on audience data.…
Last updated on September 7, 2021
In recent years marketing automation has become synonymous with growth. But what's the current state of marketing automation in today's business landscape? Many marketing professionals already incorporate some level of automation into their programs. Whether through a simple email drip series to introduce a new customer to the brand, or a full campaign to leverage customer browsing activity and serve…
Last updated on August 31, 2021
Growing in popularity, eBooks are relevant pieces of digital media that businesses use to drive all sorts of marketing goals. Developing the skillset for creating eBooks that convert is a powerful tool for any marketer. eBooks can serve as catalysts for passive income, lead magnets that help you market to your audience and resources that add more value to your…
Last updated on August 31, 2021
You’ve built a great website, you’re committed to telling your brand story and you want to take your lead generation efforts to the next level. While you might be doing everything right from an inbound marketing perspective, you still may not be seeing the results you were hoping for with a sign up form that converts leads. If your sign…
Last updated on August 31, 2021
Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2021, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
Last updated on August 31, 2021
If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?” It’s a good question, because more people are using marketing automation than ever before. And for good reason, as illustrated by these statistics: 91% of the most successful users agree that marketing automation is…
Last updated on August 31, 2021
You’ve created the perfect product or service, but how do you then entice customers to spend money on it? After all, if you don’t attract and retain the right customers, you won’t be very successful. Today’s customers use a variety of devices for commerce, like smartphones, laptops, and desktops. They also access multiple media sources to find your product or…
Last updated on August 31, 2021
If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? You might be trying to identify key points to offer marketing liaisons or better understand when a sales team needs to get involved in nurturing a lead to…
