Balancing business and customer needs

Tips for Balancing Business, Customer and Employee Needs

As a business owner, it can feel like you’re constantly being pulled in a million different directions when it comes to balancing business needs vs. customer needs. You’ve got operations, accounting, marketing and staff management duties, not to mention sales and customer retention. When it comes down to it, owning and operating a business is all about expertly balancing the…
referral clients

How to Increase Existing Customer Referrals

mobile user experience, website ux smartphone

Top 10 Mobile UX Design Trends in 2021

Mobile user experience will become more important than ever in 2020. A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it's vital to reflect the most recent trends in your mobile ux. For online businesses, it’s crucial to focus on user experience trends (also referred to as UX trends) and…
Client happy with marketing automation for revenue growth

5 Things to Ask When Choosing a Partner for Revenue Growth

Tips for Choosing the Right Automation Partner for Revenue Growth Running a business (with consistent revenue growth) is not for the weak of heart. There are a million tasks to juggle, clients or teams to check in with, and always another impending due date. Not to mention that your customers are expecting stellar service all along the way. However, you…
Digital Marketing Agency

How to Grow and Scale Your Agency with Marketing Automation

New marketing agencies are popping up every day and in the ever-evolving marketing landscape, how do you make sure yours stands out? Keep reading to learn how one agency is using marketing automation to offer up results that are growing not only their clients’ businesses, but also their own. Quick Overview A law firm was struggling to generate awareness for…
How Agencies Use Marketing Automation

Tips for How Agencies Use Marketing Automation

As your business grows, you may find yourself overwhelmed with the day-to-day tasks tied to customer care. While contact with your customers at every step is crucial, you may not have the time to perform all of those tasks. Marketing automation, in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how…
Displaying Inbound Marketing Trends

Top 5 Inbound Marketing Trends for 2021

The Best Marketing Campaigns of 2019 and Why They Worked

Best Marketing Campaigns to Get You Inspired in 2021

Entering into a brand new decade offers up the rare chance to reflect on the state of our industry, what’s going well, what’s changing and what’s to come in marketing. We should also take the opportunity to look back and consider some of the lessons provided in just the previous year. In that spirit (and just because it’s fun!) here’s…
Business owner using form automation

What Is Form Automation?

If you’re looking to improve your website’s performance and have started doing a bit of initial research, you have probably run into a few questions. One of those is likely “what is form automation and do I need it for my business?” In its simplest configuration, form automation takes information you once filled out on a piece of paper and…
Business owner deciding on CRM vs. Marketing Automation

CRM vs. Marketing Automation

Connecting with your customers, enticing them to buy, and providing exemplary post-sale support all present opportunities for automation. When considering CRM vs. marketing automation for your own business, the premise can seem the same. But you should be aware that there are distinct differences between the two.  Both options deserve equal merit in their own right. Still, if you have…