26 Tips to Avoid the Spam Folder, Lower Bounce Rate, and Improve Engagement

Email marketing is great — when it’s done correctly. While social media marketing converts at a rate of 1.9%, email marketing converts at a rate of 6.05%. Based on those returns, if you were to put $1,000 into email marketing efforts in 2019, you would stand to make around $440,000. Of course, you have to know what you’re doing. (Or…

How to Get the Most Out of Triggered Emails

There are many ways to drive business goals using email marketing. But triggered emails are a particularly powerful tool to influence your audiences to act. Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. Over 75% of email revenue is generated by triggered campaigns, rather…

8 Strategies for Closing More Sales at Your Events

In-person marketing is a powerful strategy to drive all sorts of business goals. It’s an opportunity to generate new leads, nurture them, and even drive sales on the spot. But if you want to close more sales at your in-person events, you need to strategize for it specifically. Here are 8 ways to increase the value of in-person marketing by…

5 Reasons Your Omnichannel Marketing Needs Marketing Automation

Modern-day consumers can interact with brands at events, on websites, within mobile apps, inside physical stores, through social media, push notifications and more—not to mention through traditional mediums such as direct mail, print, TV and radio. Given the many ways consumers can interact with a brand, it has never been as crucial as it is today for brands to leverage…

5 Really Easy Ways to Get Started With Marketing Automation

Automation technology has been around long enough that most marketers understand its value for driving business goals. On average, 49% of companies already utilize marketing automation, while more than half of B2B companies are adopting the technology. Businesses realize the power of marketing automation, but getting started can be daunting. It’s hard to know where to begin when there’s so…

5 Big Trends in Marketing Automation

Over the past few years, marketing automation has become a standard technology for online businesses, and it's only getting more popular. Industry revenue is growing by more than 30% every year: Adoption is growing, but the state of marketing automation is also evolving. New trends, technologies, and use cases are changing the role and benefits of marketing automation for businesses.…

How to Take Personalization to the Next Level

Every experienced marketer today understands the need to create a personalized message that resonates with their audience. Each person has slightly different interests, needs, and pain points. Catering to these differences with your marketing message is the best way to stand out from the crowd and drive conversions. That said, very few marketers today take full advantage of the personalization…

An Email Marketing Game Changer: Gmail Predictive Unsubscribe

Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe. A historic move among ISPs, Gmail will proactivelyrecommend that users unsubscribe from…

TOFU, MOFU & BOFU – How to Optimize Content for Marketing Automation

The internet is the number-one tool people use to shop. They use it to figure out what kinds of products/services they need to solve their problems, compare different options, and finally make a purchase. Businesses that create digital content to help leads on their research and buying journey are well positioned to attract a variety of new customers through the…

Top 10 Digital Marketing KPIs

What happens when you ask your team which KPIs indicate success for digital marketing? You gather a diversity of opinions that would make Google jealous. Without a consensus around data, nothing gets measured and nothing can improve – yet nearly 50% of marketers struggle to align their KPIs to their overall business goals. So, what are KPIs? KPIs are a…