5 Big Trends in Marketing Automation

Over the past few years, marketing automation has become a standard technology for online businesses, and it's only getting more popular. Industry revenue is growing by more than 30% every year: Adoption is growing, but the state of marketing automation is also evolving. New trends, technologies, and use cases are changing the role and benefits of marketing automation for businesses.…

How to Take Personalization to the Next Level

Every experienced marketer today understands the need to create a personalized message that resonates with their audience. Each person has slightly different interests, needs, and pain points. Catering to these differences with your marketing message is the best way to stand out from the crowd and drive conversions. That said, very few marketers today take full advantage of the personalization…

An Email Marketing Game Changer: Gmail Predictive Unsubscribe

Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe. A historic move among ISPs, Gmail will proactively recommend that users unsubscribe…

TOFU, MOFU & BOFU – How to Optimize Content for Marketing Automation

The internet is the number-one tool people use to shop. They use it to figure out what kinds of products/services they need to solve their problems, compare different options, and finally make a purchase. Businesses that create digital content to help leads on their research and buying journey are well positioned to attract a variety of new customers through the…

Top 10 Digital Marketing KPIs

What happens when you ask your team which KPIs indicate success for digital marketing? You gather a diversity of opinions that would make Google jealous. Without a consensus around data, nothing gets measured and nothing can improve – yet nearly 50% of marketers struggle to align their KPIs to their overall business goals. So, what are KPIs? KPIs are a…
email marketing

5 Steps to Perfecting Your Email Automation

Want to instantly understand the value of email automation? Go grab a cup of joe from the nearest automated drip coffee maker and pay close attention to what happens. You get to stand and watch as the machine does all the work, filling up your mug drop by drop, till you're left with a delightful, caffeinated experience. You got the…
GDPR

GDPR: Why It Matters & What We’re Doing

There’s been a lot of buzz surrounding the General Data Protection Regulation, commonly known as GDPR, which is a new data privacy law that will be enforced starting May 25, 2018. This new law means important changes for many digital marketers, so it’s crucial to be prepared. While it may feel a little like red tape, these policies are designed…

4 Ways to Boost Sales with Marketing Automation

If you’re a marketer considering automation software, your boss is probably echoing what Cuba Gooding Jr. said in the movie Jerry McGuire: "Show me the money." According to Gleanster, 77% of CMOs at top-performing companies say their primary reason for implementing marketing automation is to increase revenue. When sales and marketing join to leverage customer data and rally around well-nurtured…

Supercharge Your Marketing With SharpSpring Social

The internet has 3.5 billion users, and those users have an average of 7.6 social media accounts. There’s no getting around it – social media has taken over. Given that people spend so much of their time online, it’s no surprise that social media is one of the most important channels for engaging leads. And when it’s combined with marketing…

5,000 Businesses. 30 Million Fewer Emails Sent. More Opens, More Clicks.

Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring's new email engagement tools to suppress email sends to unengaged recipients. Suppressing email sends to disinterested recipients has already increased our customers' reputations with ISPs, resulting in more overall opens and clicks while sending far less email. The improvement these businesses have seen in…