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3 Marketing Automation Tips for Start-ups

Start-ups are often pressed for both money and time. As they strive to make their presence felt, start-ups must cope with various business challenges and numerous operational tasks all at once. Marketing is one of the most critical concerns that many start-ups struggle to optimize. Practical marketing, or lack thereof, can make or break your business. As you strive to amplify…
Multi-Touch Attribution

Using Multi-touch Marketing Attribution to Track End-to-End ROI

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Guide to Automating Your Sales Funnel

Automating your sales funnel can solve one of the primary challenges most B2B organizations face: marketing and sales are often at odds. The sales team is working hard to work leads and close deals. They can be frustrated by a seeming lack of enough new leads coming in from the marketing team, or by a missing piece of information that…
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Save Time & Seize Opportunity with Marketing Automation

Ready to learn how agencies and SMBs worldwide can save time and seize opportunity with the power of marketing automation? Read on and discover how one digital marketing agency partnered with SharpSpring to help a client streamline their marketing efforts in the midst of a pandemic. A Quick Overview For specialty watch repair shop, Tick King, mining client data was…
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Types of Marketing Automation: Internal vs External Automations

When it comes to marketing automation, both internal and external tactics are necessary for running a successful business. In the following post, we’ll discuss the main types of marketing automation and why each one is vital for your company to survive and to thrive. Internal vs. External Marketing Internal marketing focuses on the employees, while external marketing emphasizes customers. Between…
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5 Tips for Creating a B2B Demand Generation Strategy

Driving interest in a product or service can seem like a daunting task, but it actually doesn’t have to be complicated. With the right B2B demand generation strategy, you’ll soon find yourself swimming in clients!In this blog, get ready to learn more about what B2B demand generation is -- and how to utilize it in your next marketing campaign to…

Why You Need a Marketing Automation Agency and How to Choose One

With the constantly evolving language of digital marketing, business owners and marketing teams must be able to adapt quickly. But the danger of speed is that too much of it can lead to miscommunication, overspending and even the duplication of tasks. To avoid frustrating complications and unnecessary delays, it’s smart to incorporate marketing automation into your company’s workflow. This means…
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What is Content Automation? The Definition and Benefits

Automated processes were invented to make life easier. Whether it’s an automatic mixer for expedited baking or power windows on your vehicle, automation takes repetitive, often tedious tasks and simplifies them for your convenience. So what is content automation when it comes to marketing and online strategy? In basic terms, content automation is the use of digital systems and technical…
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Growing Site Traffic & Getting Better Leads, Faster

Discover how one business resurrected lost deals & increased site traffic more than 200% A Quick Overview When Authenteq, an automatic identity verification and privacy SaaS platform, approached SharpSpring looking for a way to streamline lead qualification, they were: Struggling to report metrics the sales team needed. Wasting time on leads that weren’t generating revenue. Experiencing problems with email tracking…
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The Top 3 Marketing Automation Strategies and Trends

Marketing your business is all about keeping up with current trends and strategies, and marketing automation strategies are no different. Let’s discuss the three types of automation that can help you stay on the cutting edge of technologies to attract and retain new customers. What Is Marketing Automation? Marketing automation uses sales and marketing software to automatically keep in touch…