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What is Content Automation? The Definition and Benefits

Automated processes were invented to make life easier. Whether it’s an automatic mixer for expedited baking or power windows on your vehicle, automation takes repetitive, often tedious tasks and simplifies them for your convenience. So what is content automation when it comes to marketing and online strategy? In basic terms, content automation is the use of digital systems and technical…
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Growing Site Traffic & Getting Better Leads, Faster

Discover how one business resurrected lost deals & increased site traffic more than 200% A Quick Overview When Authenteq, an automatic identity verification and privacy SaaS platform, approached SharpSpring looking for a way to streamline lead qualification, they were: Struggling to report metrics the sales team needed. Wasting time on leads that weren’t generating revenue. Experiencing problems with email tracking…
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The Top 3 Marketing Automation Strategies and Trends

Marketing your business is all about keeping up with current trends and strategies, and marketing automation strategies are no different. Let’s discuss the three types of automation that can help you stay on the cutting edge of technologies to attract and retain new customers. What Is Marketing Automation? Marketing automation uses sales and marketing software to automatically keep in touch…
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Marketing Automation Strategies You Should Be Using

Reaching your target clients is always a challenge, given the constant barrage of sales calls they receive. Determining your customers’ needs and keeping their attention on you is the key to a successful marketing campaign. While options abound for boosting your marketing campaigns, marketing automation stands out. What Is Marketing Automation? Marketing automation takes some of the tedious tasks of…
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New to SharpSpring Email Marketing? 9 Easy Steps to Get Started

Whether you are completely new to email marketing or have been a marketing guru since laptops weighed as much as an average toddler, it never hurts to take time for a little refresher course! Get ready to learn how to easily set up a successful email marketing strategy with SharpSpring in the following simple steps. 1. Set up email authentication.…
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Lead Nurturing & Increasing Client Retention: How to Decrease Customer Churn

Proper Lead Nurturing is Key to Reducing Client Attrition When Credit Union 2.0, a digital marketing fintech company, approached SharpSpring looking for help increasing client retention, they were experiencing a customer churn of 6 to 9 months. Credit Union 2.0 wanted to be able to display greater value to their clients. But because they relied on their customers to administer…
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Omni-Channel Marketing Strategies for 2020

You’ve created the perfect product or service, but how do you then entice customers to spend money on it? After all, if you don’t attract and retain the right customers, you won’t be very successful. Today’s customers use a variety of devices for commerce, like smartphones, laptops, and desktops. They also access multiple media sources to find your product or…
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How to Measure Marketing Automation Success

Marketing automation is a highly effective way to give your audiences the personal, consistent communication they crave. No matter what stage of the sales funnel they may be in, content helps prospects make decisions and become customers. However, if you aren’t tracking your efforts, you might not be making the most effective use of your marketing automation budget. In this…
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Help Clients Increase Sales During the Downturn – An Agency Q&A

How one agency helped a client double monthly sales during COVID-19 social distancing SharpSpring partner agency Robert McInnis Consulting shared a recent client success story that warms our hearts and provides key insight into how business owners and managers are adapting to “the new normal” we’re all living through. Get ready to hear straight from Bob in his video below…
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Should You Leverage a Sales & Marketing Platform?

As you manage your brand, you’ve probably noticed just how many moving parts there are. You need to consistently offer customers and leads opportunities to engage with your brand and gather information, whether that’s through social media, email, search engines or by directly reaching out to your sales and support team. With so many communication channels to monitor, how can…