Last updated on October 8, 2020
Start-ups are often pressed for both money and time. As they strive to make their presence felt, start-ups must cope with various business challenges and numerous operational tasks all at once. Marketing is one of the most critical concerns that many start-ups struggle to optimize. Practical marketing, or lack thereof, can make or break your business. As you strive to amplify…
Last updated on October 9, 2020
Last updated on October 27, 2020
Automating your sales funnel can solve one of the primary challenges most B2B organizations face: marketing and sales are often at odds. The sales team is working hard to work leads and close deals. They can be frustrated by a seeming lack of enough new leads coming in from the marketing team, or by a missing piece of information that…
Last updated on September 3, 2020
Ready to learn how agencies and SMBs worldwide can save time and seize opportunity with the power of marketing automation? Read on and discover how one digital marketing agency partnered with SharpSpring to help a client streamline their marketing efforts in the midst of a pandemic. A Quick Overview For specialty watch repair shop, Tick King, mining client data was…
Last updated on August 20, 2020
When it comes to marketing automation, both internal and external tactics are necessary for running a successful business. In the following post, we’ll discuss the main types of marketing automation and why each one is vital for your company to survive and to thrive. Internal vs. External Marketing Internal marketing focuses on the employees, while external marketing emphasizes customers. Between…
Last updated on July 28, 2020
Driving interest in a product or service can seem like a daunting task, but it actually doesn’t have to be complicated. With the right B2B demand generation strategy, you’ll soon find yourself swimming in clients!In this blog, get ready to learn more about what B2B demand generation is -- and how to utilize it in your next marketing campaign to…
Last updated on September 14, 2020
With the constantly evolving language of digital marketing, business owners and marketing teams must be able to adapt quickly. But the danger of speed is that too much of it can lead to miscommunication, overspending and even the duplication of tasks. To avoid frustrating complications and unnecessary delays, it’s smart to incorporate marketing automation into your company’s workflow. This means…
Last updated on July 7, 2020
Automated processes were invented to make life easier. Whether it’s an automatic mixer for expedited baking or power windows on your vehicle, automation takes repetitive, often tedious tasks and simplifies them for your convenience. So what is content automation when it comes to marketing and online strategy? In basic terms, content automation is the use of digital systems and technical…
Last updated on July 7, 2020
Discover how one business resurrected lost deals & increased site traffic more than 200% A Quick Overview When Authenteq, an automatic identity verification and privacy SaaS platform, approached SharpSpring looking for a way to streamline lead qualification, they were: Struggling to report metrics the sales team needed. Wasting time on leads that weren’t generating revenue. Experiencing problems with email tracking…
Last updated on June 15, 2020
Marketing your business is all about keeping up with current trends and strategies, and marketing automation strategies are no different. Let’s discuss the three types of automation that can help you stay on the cutting edge of technologies to attract and retain new customers. What Is Marketing Automation? Marketing automation uses sales and marketing software to automatically keep in touch…