Last updated on April 7, 2021
Entering into a brand new decade offers up the rare chance to reflect on the state of our industry, what’s going well, what’s changing and what’s to come in marketing. We should also take the opportunity to look back and consider some of the lessons provided in just the previous year. In that spirit (and just because it’s fun!) here’s…
Last updated on March 22, 2021
If you’re looking to improve your website’s performance and have started doing a bit of initial research, you have probably run into a few questions. One of those is likely “what is form automation and do I need it for my business?” In its simplest configuration, form automation takes information you once filled out on a piece of paper and…
Last updated on March 18, 2021
Connecting with your customers, enticing them to buy, and providing exemplary post-sale support all present opportunities for automation. When considering CRM vs. marketing automation for your own business, the premise can seem the same. But you should be aware that there are distinct differences between the two. Both options deserve equal merit in their own right. Still, if you have…
Last updated on March 12, 2021
Businesses that use CRM automation have a distinct advantage over their competition. They also have a wonderful opportunity to connect with customers in a dynamic and personal way. Customer relationship management (CRM) defines how you relate to your customers through all aspects of the sales process. Automation is like autopilot: You control the information and when it’s sent to your…
Last updated on February 23, 2021
An email marketing automation strategy is designed to attract prospects, keep in touch with existing customers, provide information, and drive sales. And a truly effective email marketing strategy works well in conjunction with all of your other marketing tactics. Because the average person gets hundreds of emails a day and has evolving tastes and interests, it can be tricky designing…
Last updated on February 18, 2021
Marketing platforms are becoming more and more key to any comprehensive business strategy. From back-end office automation to customer-reaching tools, finding one that fits all of your needs and is easy to use can be challenging. SharpSpring offers a powerful suite of sales and marketing automation tools that will integrate your goals into one platform. You can focus on a…
Last updated on February 17, 2021
Marketing Automation platforms can be thought of as hubs of multiple technologies that were previously siloed. At SharpSpring, we are constantly working to expand the scope of our built-in functionality so that you can ultimately reduce your martech stack. That being said, there will still be occasions where an integration will be necessary to allow SharpSpring to communicate with external…
Last updated on February 17, 2021
Retargeting ads are a vital component of any advertising strategy. In this blog, we’ll dive into what retargeting ads are and when to use them. We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy. Online customers are continually pulled in countless directions. As marketers,…
Last updated on February 9, 2021
Keeping up with marketing jargon can feel like a full-time job as tools and techniques get re-nicknamed seemingly all the time. As a case in point, in this blog we’re going to be talking about growth marketing -- but you might be more familiar with this concept being referred to as “growth hacking” or something similar. Likely because the term…
Last updated on February 9, 2021
If you’re shopping around for marketing automation software, it (hopefully) indicates that you’ve already got a pretty good handle on what marketing automation means and how it can help your business. You know that to keep up with the pace of digital marketing, automation has become a nearly necessary business tool. Now it’s time to take the next step in…