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Top MarTech Trends for Agencies

The year is flying by and if it feels impossible to stay up-to-date on the latest industry trends and info, don’t worry -- you are far from alone in feeling this way -- especially about MarTech trends. The fact is, things move so fast in the agency world that keeping up with “what’s new” and “what’s trending” can seem like…
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Pro Tips for Writing a Better Content Calendar

Content marketing has become the backbone of a strong marketing strategy. Marketers have learned that if you build the content, they will come. In that spirit,  you're in the right place if you're looking to find some pro tips for writing a better content calendar in 2021! At first, content marketing and building out a content calendar might sound easy,…
Content Calendar Creation

Creating the Perfect Content Calendar

Content is critical in all aspects of your digital marketing. Without quality content published regularly, you can’t effectively tell your brand story. The best way to ensure that you get coverage of all topics related to your business and relevant to your audiences is to create a dedicated and relevant plan for publishing. In this blog, we’ll dive into the…
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The State of MarTech Stack Optimization

Looking to better understand MarTech stack optimization -- what it is, what it could mean for your business, how to get started, and more? You’re in luck! We have a fun, easy-to-digest infographic that breaks down everything you need to know about MarTech stack optimization. SharpSpring, in partnership with Ascend2, recently surveyed top marketing agencies around the globe about the…
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What is Content Automation? The Definition and Benefits

Automated processes were invented to make life easier. Whether it’s an automatic mixer for expedited baking or power windows on your vehicle, automation takes repetitive, often tedious tasks and simplifies them for your convenience. So what is content automation when it comes to marketing and online strategy? In basic terms, content automation is the use of digital systems and technical…
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Top Digital Content Distribution Strategies

As a marketer, your goals likely include generating qualified leads, establishing thought leadership in your field and building brand awareness. To accomplish each of these goals, you need to master content production. Even with the growth and evolution of marketing automation, one thing still holds true -- content reigns supreme! For your content to actually lead to improved thought leadership…
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What You Need to Know About Content Marketing

With the Digital Age in full swing, conventional marketing tactics have fallen by the wayside. Consumers have gotten tired of seeing sales pitches everywhere they turn. So, instead of using outbound marketing techniques that can be perceived as disruptive and annoying, many leading brands have switched to content marketing. What is Content Marketing? When you think of advertising, the first…
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6 Content Marketing Tips to Take Your Digital Marketing to the Next Level

As the digital age continues to evolve, one thing remains constant: great content remains vital to making an impact with digital marketing. If you want to take your digital marketing to the next level and drive leads with your inbound marketing strategy, you need to work smart and ensure that you’re connecting with target audiences who actually value your message.…

7 Easy Ways to Use Dynamic Content

Accelerate Lead Generation With Content

Website traffic isn’t the number-one goal in the game anymore – it’s lead generation. A study conducted late last year claims the most important metric for B2B marketers these days is lead quality. While generating high-quality leads has always been an objective for B2B marketers, it’s quickly becoming the top strategy for companies to grow their business – and content is a…