The term “lead nurturing” is a marketing term to build relationships with leads upon initial contact with your site. The purpose of lead nurturing is to increase a business’ profile which will make targeted customers more likely to desire products or services when they are ready to purchase them. Essentially, lead nurturing is a small…

Dodge the Ditches of Marketing Automation! If you are experienced with using marketing automation solutions, you already have a pretty good idea of what works and what doesn’t. As a marketing automation consumer, there are certain things you should realize about the wrong approaches to marketing automation. Right now is the best time to deploy…

Marketing automation has changed the face of the marketing industry. But like with any major innovation, some people say the change is good, and some say it’s bad. Why is this? Many marketers don’t know what they want, and select software that is often neglected and eventually discarded as a bad investment. Marketing automation takes time…