Pardot Pricing and Reviews

Compare Pardot Pricing and Reviews to SharpSpring
Look at a side-by-side comparison of pricing, reviews and features for Pardot and Pardot alternatives.

Pardot Reviews

SharpSpring Logo SharpSpring LogoPardot LogoPardot LogoPardot Logo
10K Contacts PlanAdvancedPlusGrowth
FeaturesComparable
Reviews
7.8/10
Trust Radius
4.5/5
G2
7.5/10
Trust Radius
3.9/5
G2
7.5/10
Trust Radius
3.9/5
G2
7.5/10
Trust Radius
3.9/5
G2
TermsAnnual and Monthly OptionsAnnualAnnualAnnual
Annual Cost*$10,200$48,000$24,000$15,000
Features
Reviews
SharpSpring Logo
7.8/10
Trust Radius
4.41/5
Software Advice
Pardot Logo
7.5/10
Trust Radius
4.1/5
Software Advice
TermsSharpSpring LogoAnnual and Monthly Options Pardot Logo Annual
Annual Cost*SharpSpring Logo$15,000 Pardot Logo Ultimate $36,000 Pardot Logo Pro $24,000 Pardot Logo Standard $12,000

* Cost for all products based on 10K contacts.

Meet SharpSpring

SharpSpring launched in 2014 to deliver powerful and affordable marketing automation. It’s a flexible, open platform with a complete feature set, and it integrates easily with other tools. SharpSpring has annual and monthly payment options and is a fraction of the cost of competitors.

What is Pardot software?

Pardot launched in 2007, providing a full suite of tools that helps marketers engage leads and close more deals. It requires the Salesforce CRM which is priced separately. Pardot’s price point is on the high end of the spectrum, and an annual contract is required.

Pardot Pricing

Compare Pardot pricing and terms to SharpSpring; a leading competitor.

SharpSpring Pricing SharpSpring PricingPardot PricingPardot PricingPardot Pricing
10k Contact PlanAdvancedPlusGrowth
Total
PRICING
Get Started Cost$3,589

(As little as)

$13,800

(Month 1 + Onboarding)

$8,500

(Month 1 + Onboarding)

$4,250

(Month 1 + Onboarding)

Monthly Cost (Based on Annual Terms)$850/mo.$4,000/mo.$2,500/mo.$1,250/mo.
Annual Cost$10,200$48,000$30,000$15,000
Onboarding(One Time, Based on Annual Terms)$1,999$9,600$6,000$3,000
LICENSING
Contacts10K10K10K10K
Additional Contacts$3 per 1K/mo.$100 per 10K/mo.$100 per 10K/mo.$100 per 10K/mo.
UsersUnlimitedLimited to the number of Salesforce licensesLimited to the number of Salesforce licensesLimited to the number of Salesforce licenses
Emails Included per Month50KUnlimitedUnlimitedUnlimited

SharpSpring wins on cost and contract type.

SharpSpring comes in lower than Pardot on cost. Annual contracts paid in full annually are the norm at Pardot, drastically raising your upfront investment.

SharpSpring Pricing & Terms Comparison

Pardot Email Software Comparison

See how Pardot competes against SharpSpring email marketing software in key areas, such as the email designer, dynamic content, and render testing.

SharpSpring Email Software Comparison SharpSpring Email Software ComparisonPardot Email Software ComparisonPardot Email Software ComparisonPardot Email Software Comparison
10k Contact PlanAdvancedPlusGrowth
Total7/87/87/85/8
Drag-And-Drop Designer
WYSIWYG Interface
Dynamic Email Content$
Responsive Templates
After-The-Click Tracking
Render Testing$$
A/B Testing
RSS Integration3rd party add-on3rd party add-on3rd party add-on

Parity in email features.

Email marketing is at the core of all marketing automation platforms. SharpSpring and Pardot both excel in this area by offering all of the features that help marketers use email as an effective campaign tool. However, SharpSpring offers more built in the platform whereas Pardot’s offerings vary by package.

SharpSpring Email Features Comparison

Pardot Automation Platform Comparison

Explore Pardot alternatives in automation features by comparing against SharpSpring for branching workflows, behavior-based triggers, drip automation and more. Find an alternative to Pardot for key automation functions that drive your marketing.

SharpSpring Automation Platform Competitors SharpSpring Automation Platform CompetitorsPardot Automation Platform CompetitorsPardot Automation Platform CompetitorsPardot Automation Platform Competitors
10k Contact PlanAdvancedPlusGrowth
Total11/119/119/118/11
Visual Workflow Builder
Workflows and TasksUnlimitedLimited to 150Limited to 100Limited to 50
Triggers and Filters
Branching Workflows
Time-Based Automations
Behavior-Based Automations
Advanced Lead Scoring
Dynamic Lists
Advanced Segmentation
Dynamic Landing Pages
Personas

Advantage to SharpSpring with personas.

Automation is another area where SharpSpring and Pardot match up almost evenly in terms of features, with both platforms offering marketers the tools they need. There is a slight edge to SharpSpring due to its in-platform methodology of adding personas directly into the system and using with dynamic emails and landing pages for customized and personalized communication.

SharpSpring Automation Features Comparison

Pardot Forms Software Alternatives

Forms are a critical element of marketing automation. Look side-by-side at Pardot reviews specifically for forms compared to Pardot alternatives found in SharpSpring. Let’s compare key form functions, such as analytics, auto-complete, progressive profiling and other dynamic features. Find an alternative to Pardot for form building – a vital component of lead collection for marketers.

SharpSpring Forms Software Alternatives SharpSpring Forms Software AlternativesPardot Forms Software AlternativesPardot Forms Software AlternativesPardot Forms Software Alternatives
10k Contact PlanAdvancedPlusGrowth
Total12/1212/1212/1211/12
Drag-And-Drop Form DesignerLimited to 50
Dynamic Forms
Use CSS To Match Your Site
Custom Calls to Action
Auto-Complete
Progressive profiling
Hidden Fields Supported
Referral Forms/Fields
Third-Party Forms Supported
Third-Party Post-Back
Native GoToWebinar Integration
Native WebEx Integration

An even match in form features, with no limits in SharpSpring.

SharpSpring and Pardot both have powerful form features to allow agencies to bring in leads with ease, but Pardot has limits based on the user’s plan. With both platforms, forms can be designed to match the look and feel of your website.

SharpSpring Form Features Comparison

Pardot Contacts and Tracking Platform Comparison

Let’s look at Pardot and SharpSpring contact tracking features head to head to find effective Pardot alternatives for contact tracking. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors and more.

SharpSpring Contacts and Tracking Platform Comparison SharpSpring Contacts and Tracking Platform ComparisonPardot Contacts and Tracking Platform ComparisonPardot Contacts and Tracking Platform ComparisonPardot Contacts and Tracking Platform Comparison
10k Contact PlanAdvancedPlusGrowth
Total5/55/55/55/5
Identify Anonymous Site Visitors
Track Behavior History Of Known Leads
Timeline Of Lead Interactions
Daily Email Of Site Visitors
Important Page Visit Tracking

SharpSpring wins on contact tracking.

Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. SharpSpring’s Life of the Lead sets it apart, featuring a timeline of interactions between the lead, your website, your communications, and any events or changes made to the record in SharpSpring.

SharpSpring Contact Tracking Comparison

Pardot Landing Page Software Alternatives

Landing pages are essential to your marketing efforts, so you need a robust tool to build and deploy them. Let’s compare landing page designers in Pardot and SharpSpring based on functions and features, such as dynamic content and template libraries.

SharpSpring Landing Page Software Alternatives SharpSpring Landing Page Software AlternativesPardot Landing Page Software AlternativesPardot Landing Page Software AlternativesPardot Landing Page Software Alternatives
10k Contact PlanAdvancedPlusGrowth
Total7/77/76/75/7
Drag-and-Drop DesignerLimited

(up to 50 landing pages)

WYSIWYG Interface
Dynamic Content$$
Library Of Responsive Templates
Optimize For Mobile
Build Single Landing Pages
Build Landing Page Funnels

Included in SharpSpring, premium in Pardot.

Both SharpSpring and Pardot stack up evenly with their respective landing page builders, but that’s only if you’re paying for the premium package from Pardot or paying additional fees to raise the bar for a lower level bundle.

SharpSpring Landing Page Builder Comparison

$ = available for additional charge

Pardot Blog Platform Reviews

Blogging is the cornerstone of SEO, inbound strategy and marketing automation. To build and manage your blog, you need key functions and features, such as social sharing, reporting and post scheduling. See how Pardot’s blog tool stands up when it competes with SharpSpring.

SharpSpring Blog Platform Competitors SharpSpring Blog Platform Competitors Pardot Blog Platform Competitors Pardot Blog Platform Competitors Pardot Blog Platform Competitors
10k Contact PlanAdvancedPlusGrowth
Total7/71/70/70/7
Drag-and-Drop Editor
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
RSS Email Syndication
Advance Post Scheduling
Social Sharing Widget

Blog builder unique to SharpSpring.

If content is king, SharpSpring wins by offering a blog builder designed to crown your top-of-the funnel marketing and lead acquisition efforts. SharpSpring’s blog builder is also dynamic, allowing the index page to automatically respond to a lead’s attributes. Pardot relies upon 3rd-party integration tools to sync up to blog offerings like WordPress.

SharpSpring Blog Builder Comparison

Pardot Social Media Software Comparison

Track social media efforts in your marketing automation platform. See how Pardot’s social media features compete with SharpSpring’s. See what alternatives exist for Pardot in terms of social media. Compare key functions and features, such as social sharing, measuring social conversions and more. See how Pardot’s social features perform and what alternatives there are.

SharpSpring Social Media Software Comparison SharpSpring Social Media Software Comparison Pardot Social Media Software Comparison Pardot Social Media Software Comparison Pardot Social Media Software Comparison
10k Contact PlanAdvancedPlusGrowth
Total6/65/65/60/6
Social-CRM Integration$$$
Social Profiling$
Social Listening / Monitoring
Social Media Publishing
Social Monitoring Conversions
Content Calendar

Edge to SharpSpring in social features.

Both platforms offer a variety of social media features, providing users with the ability to track conversions to and from social. A content calendar, which allows users to get a holistic view of all their scheduled emails, blog posts and social content is available with SharpSpring but is only offered with the higher Pardot tiers.

SharpSpring Social Media Features Comparison

$ = available for additional charge

Pardot Sales Platform Alternatives

Sales and marketing teams benefit when marketing automation works seamlessly. See how Pardot’s sales tracking features compare to SharpSpring’s features such as integrations, CRM, lead scoring and reporting.

SharpSpring Sales Platform Alternatives SharpSpring Sales Platform Alternatives Pardot Sales Platform Alternatives Pardot Sales Platform Alternatives Pardot Sales Platform Alternatives
10k Contact PlanAdvancedPlusGrowth
Total9/103/103/103/10
Built-In CRM$$$
Sales Automation$$$
IMAP Syncing$3rd party3rd party3rd party
Custom Analytics and Dashboards$$$
Report Scheduling
Advanced Lead Scoring
Book Meetings$$$
Outbound Dialing/Call Tracking$$$
Custom Notifications
Shopping Cart Integration3rd party3rd party

SharpSpring wins on flexibility.

Pardot is seamlessly integrated with Salesforce since they are part of the same company. If Salesforce is already your CRM, that’s fine. SharpSpring offers a built-in CRM (no additional charge) and also integrates with countless others, including Salesforce.

SharpSpring Sales-Focused Features Comparison

Pardot Software Integrations Capabilities

With so many tools on the market, you need to ensure that integrations are able to perform seamlessly within your marketing automation platform. See how well Pardot integrates with other tools like CRMs, CMSs and more when compared to SharpSpring.

SharpSpring Software Integrations Comparison SharpSpring Software Integrations ComparisonPardot Software Integrations ComparisonPardot Software Integrations ComparisonPardot Software Integrations Comparison
10k Contact PlanAdvancedPlusGrowth
Total7/86/86/83/8
Universal CMS Compatibility3rd party
Open API
Zapier Connections
PieSync Integration
Multiple Device Tracking$
Third-Party/Native Form Compatibilty
Native Salesforce Integration$
Advanced Reporting$$$

Parity in platform features.

The platforms stack up well here, with both offering key integrations that are of value to marketers. Pardot users buying in at the lowest level will still need the Salesforce CRM license that starts at $75/user per month. If you want the advanced reporting features offered by Pardot, expect another upcharge.

SharpSpring Platform Features Comparison

$ = available for additional charge

Pardot Platform Support Reviews

Does Pardot stand behind the platform with comprehensive, free support? How does their service stack up for migration, onboarding, and ongoing account management support when compared to SharpSpring?

SharpSpring Platform Support Competitors SharpSpring latform Support CompetitorsPardot Platform Support CompetitorsPardot Platform Support CompetitorsPardot Platform Support Competitors
10k Contact PlanAdvancedPlusGrowth
Total6/66/65/65/6
Phone Support$
Email Support
Ongoing Training
Platform Migration Support
Library of OnDemand Training Resources
Live Chat

Customer support is a key focus for both platforms.

Both SharpSpring and Pardot offer platform migration support and a dedicated customer success manager, but Pardot limits full unlimited phone and email support to their Advanced bundle. Everybody else pays for that support.

SharpSpring Customer Support Comparison

$ = available for additional charge

Easiest Provider to Work With

Fraction of the Cost of Competitors • Month-to-Month Contracts • Unlimited Users/Support

Agency-Focused Features

With single-sign-on, manage your clients all in one spot in our Client Management Console.

Free, Unlimited Support from a dedicated customer success manager.

100+ training videos to enhance your marketing automation skills

Intuitive Interface

Intuitive user-friendly interface with contextual help to get you up and running.

Flexible Platform you can tailor to your needs.

Powerful native tools with simple optional third-party integrations, an open API and universal CMS compatibility.

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