Pardot Pricing and Reviews

SharpSpring vs Pardot: Compare Pardot pricing, terms, & reviews to SharpSpring.
Review our in-depth comparison of SharpSpring and Pardot pricing and features. Explore why SharpSpring is a better alternative marketing software alternative than Pardot!

Pardot Reviews

SharpSpring Logo SharpSpring Logo Pardot Logo Pardot Logo Pardot Logo
10K Contacts Plan Advanced Plus Growth
Features Comparable
Reviews
7.8/10
Trust Radius
4.5/5
G2
7.5/10
Trust Radius
3.9/5
G2
7.5/10
Trust Radius
3.9/5
G2
7.5/10
Trust Radius
3.9/5
G2
Terms Annual and Monthly Options Annual Annual Annual
Annual Cost* $10,788 $48,000 $24,000 $15,000
Features
Reviews
SharpSpring Logo
7.8/10
Trust Radius
4.41/5
Software Advice
Pardot Logo
7.5/10
Trust Radius
4.1/5
Software Advice
Terms SharpSpring LogoAnnual and Monthly Options Pardot Logo Annual
Annual Cost* SharpSpring Logo$15,000 Pardot Logo Ultimate $36,000 Pardot Logo Pro $24,000 Pardot Logo Standard $12,000

* Cost for all products based on 10K contacts.

Meet SharpSpring

SharpSpring launched in 2014 to deliver powerful and affordable marketing automation. It’s a flexible, open platform with a complete feature set, and it integrates easily with other tools. SharpSpring has annual and monthly payment options and is a fraction of the cost of competitors.

What is Pardot software?

Pardot launched in 2007, providing a full suite of tools that helps marketers engage leads and close more deals. It requires the Salesforce CRM which is priced separately. Pardot’s price point is on the high end of the spectrum, and an annual contract is required.

Pardot Pricing

Compare Pardot pricing and terms to SharpSpring, the best alternative to Pardot. Review the details, including the number of contacts, inclusions and onboarding costs.

SharpSpring Pricing SharpSpring Pricing Pardot Pricing Pardot Pricing Pardot Pricing
10k Contact Plan Advanced Plus Growth
Total
PRICING
Get Started Cost $2,898

(As little as)

$13,800

(Month 1 + Onboarding)

$8,500

(Month 1 + Onboarding)

$4,250

(Month 1 + Onboarding)

Monthly Cost (Based on Annual Terms) $899/mo. $4,000/mo. $2,500/mo. $1,250/mo.
Annual Cost $10,788 $48,000 $30,000 $15,000
Onboarding(One Time, Based on Annual Terms) $1,999 $9,600 $6,000 $3,000
LICENSING
Contacts 10K 10K 10K 10K
Additional Contacts $3 per 1K/mo. $100 per 10K/mo. $100 per 10K/mo. $100 per 10K/mo.
Users Unlimited Limited to the number of Salesforce licenses Limited to the number of Salesforce licenses Limited to the number of Salesforce licenses
Emails Included per Month 50K Unlimited Unlimited Unlimited

SharpSpring wins on cost and contract type.

SharpSpring comes in lower than Pardot on cost. Annual contracts paid in full annually are the norm at Pardot, drastically raising your upfront investment.

SharpSpring Pricing & Terms Comparison

Pardot vs SharpSpring: Email Software Comparison

Compare Pardot’s email marketing features to SharpSpring’s features in key areas, such as the email designer, dynamic content, and render testing for email automation.

SharpSpring Email Software Comparison SharpSpring Email Software Comparison Pardot Email Software Comparison Pardot Email Software Comparison Pardot Email Software Comparison
10k Contact Plan Advanced Plus Growth
Total 7/8 7/8 7/8 5/8
Drag-And-Drop Designer
WYSIWYG Interface
Dynamic Email Content $
Responsive Templates
After-The-Click Tracking
Render Testing $ $
A/B Testing
RSS Integration 3rd party add-on 3rd party add-on 3rd party add-on

Similarities in email marketing, but SharpSpring is more affordable.

Email marketing is at the core of all marketing automation platforms. SharpSpring and Pardot both excel in this area by offering all of the features that help agencies use email as an effective campaign tool for their client, but SharpSpring is a fraction of the cost of Pardot due to its built-in features.

SharpSpring Email Features Comparison

Pardot vs SharpSpring: Automation Platform Comparison

See how Pardot marketing automation compares in key areas such as branching workflows, behavior-based triggers, drip automation, and more functions that accelerate your marketing efforts. Explore why SharpSpring’s automation platform is a better alternative to Pardot.

SharpSpring Automation Platform Competitors SharpSpring Automation Platform Competitors Pardot Automation Platform Competitors Pardot Automation Platform Competitors Pardot Automation Platform Competitors
10k Contact Plan Advanced Plus Growth
Total 11/11 9/11 9/11 8/11
Visual Workflow Builder
Workflows and Tasks Unlimited Limited to 150 Limited to 100 Limited to 50
Triggers and Filters
Branching Workflows
Time-Based Automations
Behavior-Based Automations
Advanced Lead Scoring
Dynamic Lists
Advanced Segmentation
Dynamic Landing Pages
Personas

SharpSpring leads with its personas capabilities

Both SharpSpring & Pardot offer marketers automation tools to help marketers succeed, but SharpSpring leads with its in-platform ability to add personas directly into the system and use dynamic emails and landing pages for customized and personalized communication.

SharpSpring Automation Features Comparison

Pardot vs SharpSpring: Form Building Software Comparison

Forms are a vital component of lead generation and nurturing, so marketing automation should feature strong form functions. See how Pardot compares in key form functions, such as analytics, auto-complete, progressive profiling and dynamic form features. Learn why SharpSpring is a better alternative to Pardot for form building.

SharpSpring Forms Software Alternatives SharpSpring Forms Software Alternatives Pardot Forms Software Alternatives Pardot Forms Software Alternatives Pardot Forms Software Alternatives
10k Contact Plan Advanced Plus Growth
Total 12/12 12/12 12/12 11/12
Drag-And-Drop Form Designer Limited to 50
Dynamic Forms
Use CSS To Match Your Site
Custom Calls to Action
Auto-Complete
Progressive profiling
Hidden Fields Supported
Referral Forms/Fields
Third-Party Forms Supported
Third-Party Post-Back
Native GoToWebinar Integration
Native WebEx Integration

Form building features compare, but SharpSpring has no limits

SharpSpring and Pardot both have powerful form features to allow agencies to bring in leads with ease, but Pardot has limits based on the user’s plan. With SharpSpring, forms can be designed to match the look and feel of your website with not limits.

SharpSpring Form Features Comparison

Pardot vs SharpSpring: Contact Tracking Comparison

Compare Pardot and SharpSpring contact tracking features to uncover why SharpSpring is an effective alternative to Pardot. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors and more.

SharpSpring Contacts and Tracking Platform Comparison SharpSpring Contacts and Tracking Platform Comparison Pardot Contacts and Tracking Platform Comparison Pardot Contacts and Tracking Platform Comparison Pardot Contacts and Tracking Platform Comparison
10k Contact Plan Advanced Plus Growth
Total 5/5 5/5 5/5 5/5
Identify Anonymous Site Visitors
Track Behavior History Of Known Leads
Timeline Of Lead Interactions
Daily Email Of Site Visitors
Important Page Visit Tracking

SharpSpring wins on contact tracking.

Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. SharpSpring’s Life of the Lead sets it apart, featuring a timeline of interactions between the lead, your website, your communications, and any events or changes made to the record in SharpSpring.

SharpSpring Contact Tracking Comparison

Pardot vs SharpSpring: Landing Page Software Comparison

Landing pages are key to conversions and should work in direct support of your marketing automation efforts. Compare the landing page designers in Pardot vs SharpSpring, including key functions and features such as dynamic content, a template library, and more.

SharpSpring Landing Page Software Alternatives SharpSpring Landing Page Software Alternatives Pardot Landing Page Software Alternatives Pardot Landing Page Software Alternatives Pardot Landing Page Software Alternatives
10k Contact Plan Advanced Plus Growth
Total 7/7 7/7 6/7 5/7
Drag-and-Drop Designer Limited

(up to 50 landing pages)

WYSIWYG Interface
Dynamic Content $ $
Library Of Responsive Templates
Optimize For Mobile
Build Single Landing Pages
Build Landing Page Funnels

Landing page builder included in SharpSpring, but at an extra cost in Pardot

Both SharpSpring and Pardot stack up evenly with their respective landing page builders, but that’s only if you’re paying for the premium package from Pardot or paying additional fees to raise the bar for a lower level bundle.

SharpSpring Landing Page Builder Comparison

$ = available for additional charge

Pardot vs SharpSpring: Blog Platform Comparison

Content is king of marketing, so make sure your blog efforts are as simple as possible. Compare SharpSpring’s blog builder features to Pardot, such as social sharing, advance post scheduling and more.

SharpSpring Blog Platform Competitors SharpSpring Blog Platform Competitors Pardot Blog Platform Competitors Pardot Blog Platform Competitors Pardot Blog Platform Competitors
10k Contact Plan Advanced Plus Growth
Total 7/7 1/7 0/7 0/7
Drag-and-Drop Editor
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
RSS Email Syndication
Advance Post Scheduling
Social Sharing Widget

Blog builder unique to SharpSpring.

If content is king, SharpSpring wins by offering a blog builder designed to crown your top-of-the funnel marketing and lead acquisition efforts. SharpSpring’s blog builder is also dynamic, allowing the index page to automatically respond to a lead’s attributes. Pardot relies upon 3rd-party integration tools to sync up to blog offerings like WordPress.

SharpSpring Blog Builder Comparison

Pardot vs SharpSpring: Social Media Software Comparison

See how Pardot’s social media features compete with SharpSpring’s. Compare pricing and key functions and features, such as social sharing, measuring social conversions and more. See how SharpSpring is the better alternative to Pardot when it comes to social media features.

SharpSpring Social Media Software Comparison SharpSpring Social Media Software Comparison Pardot Social Media Software Comparison Pardot Social Media Software Comparison Pardot Social Media Software Comparison
10k Contact Plan Advanced Plus Growth
Total 6/6 5/6 5/6 0/6
Social-CRM Integration $ $ $
Social Profiling $
Social Listening / Monitoring
Social Media Publishing
Social Monitoring Conversions
Content Calendar

SharpSpring leads in social features.

Both platforms offer a variety of social media features, providing users with the ability to track conversions to and from social. A content calendar, which allows users to get a holistic view of all their scheduled emails, blog posts, and social content is available with SharpSpring but is only offered with the higher Pardot tiers.

SharpSpring Social Media Features Comparison

$ = available for additional charge

Pardot vs SharpSpring: Sales Platform Comparison

Unite sales and marketing teams in your marketing automation platform. Compare sales tracking features such as integrations, lead scoring, and more and learn why SharpSpring is the best alternative to Pardot!

SharpSpring Sales Platform Alternatives SharpSpring Sales Platform Alternatives Pardot Sales Platform Alternatives Pardot Sales Platform Alternatives Pardot Sales Platform Alternatives
10k Contact Plan Advanced Plus Growth
Total 9/10 3/10 3/10 3/10
Built-In CRM $ $ $
Sales Automation $ $ $
IMAP Syncing $ 3rd party 3rd party 3rd party
Custom Analytics and Dashboards $ $ $
Report Scheduling
Advanced Lead Scoring
Book Meetings $ $ $
Outbound Dialing/Call Tracking $ $ $
Custom Notifications
Shopping Cart Integration 3rd party 3rd party

SharpSpring wins with sales integration flexibility

Pardot is seamlessly integrated with Salesforce since they are part of the same company. If Salesforce is already your CRM, that’s fine. SharpSpring offers a built-in CRM (no additional charge) and also integrates with countless others, including Salesforce.

SharpSpring Sales-Focused Features Comparison

Pardot vs SharpSpring: Software Integrations Comparison

With so many tools on the market, you need to ensure that integrations are able to perform seamlessly within your marketing automation platform. See how well Pardot integrates with other tools like CRMs, CMSs and more when compared to SharpSpring.

SharpSpring Software Integrations Comparison SharpSpring Software Integrations Comparison Pardot Software Integrations Comparison Pardot Software Integrations Comparison Pardot Software Integrations Comparison
10k Contact Plan Advanced Plus Growth
Total 7/8 6/8 6/8 3/8
Universal CMS Compatibility 3rd party
Open API
Zapier Connections
PieSync Integration
Multiple Device Tracking $
Third-Party/Native Form Compatibilty
Native Salesforce Integration $
Advanced Reporting $ $ $

Software integrations are comparable

The platforms stack up well here, with both offering key integrations that are of value to marketers. Pardot users buying in at the lowest level will still need the Salesforce CRM license that starts at $75/user per month. If you want the advanced reporting features offered by Pardot, expect another upcharge.

SharpSpring Platform Features Comparison

$ = available for additional charge

Pardot vs SharpSpring: Platform Support Comparison

Does Pardot stand behind the platform with comprehensive, free support? How does their service stack up for migration, onboarding, and ongoing account management support when compared to SharpSpring?

SharpSpring Platform Support Competitors SharpSpring latform Support Competitors Pardot Platform Support Competitors Pardot Platform Support Competitors Pardot Platform Support Competitors
10k Contact Plan Advanced Plus Growth
Total 6/6 6/6 5/6 5/6
Phone Support $
Email Support
Ongoing Training
Platform Migration Support
Library of OnDemand Training Resources
Live Chat

Customer support is a key focus for both platforms.

Both SharpSpring and Pardot offer platform migration support and a dedicated customer success manager, but Pardot limits full unlimited phone and email support to their Advanced bundle. Everybody else pays for that support.

SharpSpring Customer Support Comparison

$ = available for additional charge

Easiest Provider to Work With

Fraction of the Cost of Competitors • Month-to-Month Contracts • Unlimited Users/Support

Agency-Focused Features

With single-sign-on, manage your clients all in one spot in our Client Management Console.

Free, Unlimited Support from a dedicated customer success manager.

100+ training videos to enhance your marketing automation skills

Intuitive Interface

Intuitive user-friendly interface with contextual help to get you up and running.

Flexible Platform you can tailor to your needs.

Powerful native tools with simple optional third-party integrations, an open API and universal CMS compatibility.

Trusted by Thousands of Companies

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