  |  | | | |
|---|---|---|---|---|
| 10K Contacts Plan | Advanced | Plus | Growth | |
| Features | Comparable | |||
| Reviews | ||||
| Terms | Annual and Monthly Options | Annual | Annual | Annual |
| Annual Cost* | $10,200 | $48,000 | $24,000 | $15,000 |
| Features | |
|---|---|
| Reviews |  |
| Terms | Annual and Monthly Options Annual |
| Annual Cost* | $15,000 Ultimate $36,000 Pro $24,000 Standard $12,000 |
* Cost for all products based on 10K contacts.
SharpSpring launched in 2014 to deliver powerful and affordable marketing automation. It’s a flexible, open platform with a complete feature set, and it integrates easily with other tools. SharpSpring has annual and monthly payment options and is a fraction of the cost of competitors.
Pardot launched in 2007, providing a full suite of tools that helps marketers engage leads and close more deals. It requires the Salesforce CRM which is priced separately. Pardot’s price point is on the high end of the spectrum, and an annual contract is required.
Compare Pardot pricing and terms to SharpSpring; a leading competitor.
| | | | | |
|---|---|---|---|---|
| 10k Contact Plan | Advanced | Plus | Growth | |
| Total | ||||
| PRICING | ||||
| Get Started Cost | $3,589 (As little as) | $13,800 (Month 1 + Onboarding) | $8,500 (Month 1 + Onboarding) | $4,250 (Month 1 + Onboarding) |
| Monthly Cost (Based on Annual Terms) | $850/mo. | $4,000/mo. | $2,500/mo. | $1,250/mo. |
| Annual Cost | $10,200 | $48,000 | $30,000 | $15,000 |
| Onboarding(One Time, Based on Annual Terms) | $1,999 | $9,600 | $6,000 | $3,000 |
| LICENSING | ||||
| Contacts | 10K | 10K | 10K | 10K |
| Additional Contacts | $3 per 1K/mo. | $100 per 10K/mo. | $100 per 10K/mo. | $100 per 10K/mo. |
| Users | Unlimited | Limited to the number of Salesforce licenses | Limited to the number of Salesforce licenses | Limited to the number of Salesforce licenses |
| Emails Included per Month | 50K | Unlimited | Unlimited | Unlimited |
SharpSpring comes in lower than Pardot on cost. Annual contracts paid in full annually are the norm at Pardot, drastically raising your upfront investment.
See how Pardot competes against SharpSpring email marketing software in key areas, such as the email designer, dynamic content, and render testing.
 | | | | |
|---|---|---|---|---|
| 10k Contact Plan | Advanced | Plus | Growth | |
| Total | 7/8 | 7/8 | 7/8 | 5/8 |
| Drag-And-Drop Designer | ✔ | ✔ | ✔ | ✔ |
| WYSIWYG Interface | ✔ | ✔ | ✔ | ✔ |
| Dynamic Email Content | ✔ | ✔ | ✔ | $ |
| Responsive Templates | ✔ | ✔ | ✔ | ✔ |
| After-The-Click Tracking | ✔ | ✔ | ✔ | ✔ |
| Render Testing | $ | ✔ | ✔ | $ |
| A/B Testing | ✔ | ✔ | ✔ | ✔ |
| RSS Integration | ✔ | 3rd party add-on | 3rd party add-on | 3rd party add-on |
Email marketing is at the core of all marketing automation platforms. SharpSpring and Pardot both excel in this area by offering all of the features that help marketers use email as an effective campaign tool. However, SharpSpring offers more built in the platform whereas Pardot’s offerings vary by package.
Explore Pardot alternatives in automation features by comparing against SharpSpring for branching workflows, behavior-based triggers, drip automation and more. Find an alternative to Pardot for key automation functions that drive your marketing.
| | | | | |
|---|---|---|---|---|
| 10k Contact Plan | Advanced | Plus | Growth | |
| Total | 11/11 | 9/11 | 9/11 | 8/11 |
| Visual Workflow Builder | ✔ | ✔ | ✔ | ✔ |
| Workflows and Tasks | Unlimited | Limited to 150 | Limited to 100 | Limited to 50 |
| Triggers and Filters | ✔ | ✔ | ✔ | ✔ |
| Branching Workflows | ✔ | ✔ | ✔ | ✔ |
| Time-Based Automations | ✔ | ✔ | ✔ | ✔ |
| Behavior-Based Automations | ✔ | ✔ | ✔ | ✔ |
| Advanced Lead Scoring | ✔ | ✔ | ✔ | |
| Dynamic Lists | ✔ | ✔ | ✔ | ✔ |
| Advanced Segmentation | ✔ | ✔ | ✔ | ✔ |
| Dynamic Landing Pages | ✔ | ✔ | ✔ | ✔ |
| Personas | ✔ |
Automation is another area where SharpSpring and Pardot match up almost evenly in terms of features, with both platforms offering marketers the tools they need. There is a slight edge to SharpSpring due to its in-platform methodology of adding personas directly into the system and using with dynamic emails and landing pages for customized and personalized communication.
Forms are a critical element of marketing automation. Look side-by-side at Pardot reviews specifically for forms compared to Pardot alternatives found in SharpSpring. Let’s compare key form functions, such as analytics, auto-complete, progressive profiling and other dynamic features. Find an alternative to Pardot for form building – a vital component of lead collection for marketers.
| | | | | |
|---|---|---|---|---|
| 10k Contact Plan | Advanced | Plus | Growth | |
| Total | 12/12 | 12/12 | 12/12 | 11/12 |
| Drag-And-Drop Form Designer | ✔ | ✔ | ✔ | Limited to 50 |
| Dynamic Forms | ✔ | ✔ | ✔ | ✔ |
| Use CSS To Match Your Site | ✔ | ✔ | ✔ | ✔ |
| Custom Calls to Action | ✔ | ✔ | ✔ | ✔ |
| Auto-Complete | ✔ | ✔ | ✔ | ✔ |
| Progressive profiling | ✔ | ✔ | ✔ | ✔ |
| Hidden Fields Supported | ✔ | ✔ | ✔ | ✔ |
| Referral Forms/Fields | ✔ | ✔ | ✔ | ✔ |
| Third-Party Forms Supported | ✔ | ✔ | ✔ | ✔ |
| Third-Party Post-Back | ✔ | ✔ | ✔ | ✔ |
| Native GoToWebinar Integration | ✔ | ✔ | ✔ | ✔ |
| Native WebEx Integration | ✔ | ✔ | ✔ | ✔ |
SharpSpring and Pardot both have powerful form features to allow agencies to bring in leads with ease, but Pardot has limits based on the user’s plan. With both platforms, forms can be designed to match the look and feel of your website.
Let’s look at Pardot and SharpSpring contact tracking features head to head to find effective Pardot alternatives for contact tracking. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors and more.
| | | | | |
|---|---|---|---|---|
| 10k Contact Plan | Advanced | Plus | Growth | |
| Total | 5/5 | 5/5 | 5/5 | 5/5 |
| Identify Anonymous Site Visitors | ✔ | ✔ | ✔ | ✔ |
| Track Behavior History Of Known Leads | ✔ | ✔ | ✔ | ✔ |
| Timeline Of Lead Interactions | ✔ | ✔ | ✔ | ✔ |
| Daily Email Of Site Visitors | ✔ | ✔ | ✔ | ✔ |
| Important Page Visit Tracking | ✔ | ✔ | ✔ | ✔ |
Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. SharpSpring’s Life of the Lead sets it apart, featuring a timeline of interactions between the lead, your website, your communications, and any events or changes made to the record in SharpSpring.
Landing pages are essential to your marketing efforts, so you need a robust tool to build and deploy them. Let’s compare landing page designers in Pardot and SharpSpring based on functions and features, such as dynamic content and template libraries.
| | | | | |
|---|---|---|---|---|
| 10k Contact Plan | Advanced | Plus | Growth | |
| Total | 7/7 | 7/7 | 6/7 | 5/7 |
| Drag-and-Drop Designer | ✔ | ✔ | ✔ | Limited (up to 50 landing pages) |
| WYSIWYG Interface | ✔ | ✔ | ✔ | ✔ |
| Dynamic Content | ✔ | ✔ | $ | $ |
| Library Of Responsive Templates | ✔ | ✔ | ✔ | ✔ |
| Optimize For Mobile | ✔ | ✔ | ✔ | ✔ |
| Build Single Landing Pages | ✔ | ✔ | ✔ | ✔ |
| Build Landing Page Funnels | ✔ | ✔ | ✔ | ✔ |
Both SharpSpring and Pardot stack up evenly with their respective landing page builders, but that’s only if you’re paying for the premium package from Pardot or paying additional fees to raise the bar for a lower level bundle.
$ = available for additional charge
Blogging is the cornerstone of SEO, inbound strategy and marketing automation. To build and manage your blog, you need key functions and features, such as social sharing, reporting and post scheduling. See how Pardot’s blog tool stands up when it competes with SharpSpring.
| | | | | |
|---|---|---|---|---|
| 10k Contact Plan | Advanced | Plus | Growth | |
| Total | 7/7 | 1/7 | 0/7 | 0/7 |
| Drag-and-Drop Editor | ✔ | |||
| WYSIWYG Interface | ✔ | |||
| Dynamic Content | ✔ | |||
| Library Of Responsive Templates | ✔ | |||
| RSS Email Syndication | ✔ | ✔ | ||
| Advance Post Scheduling | ✔ | |||
| Social Sharing Widget | ✔ |
If content is king, SharpSpring wins by offering a blog builder designed to crown your top-of-the funnel marketing and lead acquisition efforts. SharpSpring’s blog builder is also dynamic, allowing the index page to automatically respond to a lead’s attributes. Pardot relies upon 3rd-party integration tools to sync up to blog offerings like WordPress.
Track social media efforts in your marketing automation platform. See how Pardot’s social media features compete with SharpSpring’s. See what alternatives exist for Pardot in terms of social media. Compare key functions and features, such as social sharing, measuring social conversions and more. See how Pardot’s social features perform and what alternatives there are.
| | | | | |
|---|---|---|---|---|
| 10k Contact Plan | Advanced | Plus | Growth | |
| Total | 6/6 | 5/6 | 5/6 | 0/6 |
| Social-CRM Integration | ✔ | $ | $ | $ |
| Social Profiling | ✔ | ✔ | ✔ | $ |
| Social Listening / Monitoring | ✔ | ✔ | ✔ | |
| Social Media Publishing | ✔ | ✔ | ✔ | |
| Social Monitoring Conversions | ✔ | ✔ | ✔ | |
| Content Calendar | ✔ | ✔ | ✔ |
Both platforms offer a variety of social media features, providing users with the ability to track conversions to and from social. A content calendar, which allows users to get a holistic view of all their scheduled emails, blog posts and social content is available with SharpSpring but is only offered with the higher Pardot tiers.
$ = available for additional charge
Sales and marketing teams benefit when marketing automation works seamlessly. See how Pardot’s sales tracking features compare to SharpSpring’s features such as integrations, CRM, lead scoring and reporting.
| | | | | |
|---|---|---|---|---|
| 10k Contact Plan | Advanced | Plus | Growth | |
| Total | 9/10 | 3/10 | 3/10 | 3/10 |
| Built-In CRM | ✔ | $ | $ | $ |
| Sales Automation | ✔ | $ | $ | $ |
| IMAP Syncing | $ | 3rd party | 3rd party | 3rd party |
| Custom Analytics and Dashboards | ✔ | $ | $ | $ |
| Report Scheduling | ✔ | ✔ | ✔ | ✔ |
| Advanced Lead Scoring | ✔ | ✔ | ✔ | |
| Book Meetings | ✔ | $ | $ | $ |
| Outbound Dialing/Call Tracking | ✔ | $ | $ | $ |
| Custom Notifications | ✔ | ✔ | ✔ | ✔ |
| Shopping Cart Integration | ✔ | 3rd party | 3rd party |
Pardot is seamlessly integrated with Salesforce since they are part of the same company. If Salesforce is already your CRM, that’s fine. SharpSpring offers a built-in CRM (no additional charge) and also integrates with countless others, including Salesforce.
With so many tools on the market, you need to ensure that integrations are able to perform seamlessly within your marketing automation platform. See how well Pardot integrates with other tools like CRMs, CMSs and more when compared to SharpSpring.
| | | | | |
|---|---|---|---|---|
| 10k Contact Plan | Advanced | Plus | Growth | |
| Total | 7/8 | 6/8 | 6/8 | 3/8 |
| Universal CMS Compatibility | ✔ | 3rd party | ||
| Open API | ✔ | ✔ | ✔ | |
| Zapier Connections | ✔ | ✔ | ✔ | |
| PieSync Integration | ✔ | ✔ | ✔ | ✔ |
| Multiple Device Tracking | ✔ | ✔ | ✔ | $ |
| Third-Party/Native Form Compatibilty | ✔ | ✔ | ✔ | ✔ |
| Native Salesforce Integration | $ | ✔ | ✔ | ✔ |
| Advanced Reporting | ✔ | $ | $ | $ |
The platforms stack up well here, with both offering key integrations that are of value to marketers. Pardot users buying in at the lowest level will still need the Salesforce CRM license that starts at $75/user per month. If you want the advanced reporting features offered by Pardot, expect another upcharge.
$ = available for additional charge
Does Pardot stand behind the platform with comprehensive, free support? How does their service stack up for migration, onboarding, and ongoing account management support when compared to SharpSpring?
| | | | | |
|---|---|---|---|---|
| 10k Contact Plan | Advanced | Plus | Growth | |
| Total | 6/6 | 6/6 | 5/6 | 5/6 |
| Phone Support | ✔ | ✔ | $ | |
| Email Support | ✔ | ✔ | ✔ | ✔ |
| Ongoing Training | ✔ | ✔ | ✔ | ✔ |
| Platform Migration Support | ✔ | ✔ | ✔ | ✔ |
| Library of OnDemand Training Resources | ✔ | ✔ | ✔ | ✔ |
| Live Chat | ✔ | ✔ | ✔ | ✔ |
Both SharpSpring and Pardot offer platform migration support and a dedicated customer success manager, but Pardot limits full unlimited phone and email support to their Advanced bundle. Everybody else pays for that support.
$ = available for additional charge
Fraction of the Cost of Competitors • Month-to-Month Contracts • Unlimited Users/Support
With single-sign-on, manage your clients all in one spot in our Client Management Console.
100+ training videos to enhance your marketing automation skills
Intuitive user-friendly interface with contextual help to get you up and running.
Powerful native tools with simple optional third-party integrations, an open API and universal CMS compatibility.
