  |  |  | | |
|---|---|---|---|---|
| 20,000 Contacts Plan | Ultimate | Pro | Standard | |
| Features | Comparable | |||
| Reviews | ||||
| Terms | Annual and Monthly Options | Annual | Annual | Annual |
| Annual Cost* | $15,000 | $36,000 | $24,000 | $12,000 |
| Features | |
|---|---|
| Reviews | |
| Terms | Annual and Monthly Options Annual |
| Annual Cost* | $15,000 Ultimate $36,000 Pro $24,000 Standard $12,000 |
* Cost for all products based on 20K contacts.
SharpSpring launched in 2014 to deliver powerful and affordable marketing automation. It’s a flexible, open platform with a complete feature set, and it integrates easily with other tools. SharpSpring has annual and monthly payment options and is a fraction of the cost of competitors.
Pardot launched in 2007, providing a full suite of tools that helps marketers engage leads and close more deals. It requires the Salesforce CRM which is priced separately. Pardot pricing is pegged on the high end of the spectrum and an annual contract is required.
Compare Pardot pricing and terms to SharpSpring; a leading competitor.
| | | | | |
|---|---|---|---|---|
| 20k Contact Plan | Ultimate | Pro | Standard | |
| Total | ||||
| Get Started Cost | $3,550(As little as) | $6,000(Month 1 + Onboarding) | $5,000(Month 1 + Onboarding) | $4,000(Month 1 + Onboarding) |
| Monthly Cost | $1,250/mo | $3,000/mo | $2,000/mo | $1,000/mo |
| Annual Cost | $15,000 | $36,000 | $24,000 | $12,000 |
| Onboarding(One Time) | $1,800 | $3,000 | $3,000 | $3,000 |
| Contacts | 20K | 10K | 10K | 10K |
| Additional Contacts | $10 per 1K/mo. | $100 per 10K/mo. | $100 per 10K/mo. | $100 per 10K/mo. |
| Users | Unlimited | Limited to the number of Salesforce licenses | Limited to the number of Salesforce licenses | Limited to the number of Salesforce licenses |
| Emails Included per Month | 100K | Unlimited | Unlimited | Unlimited |
Overall, SharpSpring comes in substantially lower than Pardot pricing, with specific advantages in contract length and terms.
See how Pardot competes against SharpSpring email marketing software in key areas, such as the email designer, dynamic content, and render testing.
 |  | | | |
|---|---|---|---|---|
| 20k Contact Plan | Ultimate | Pro | Standard | |
| Total | 7/8 | 7/8 | 7/8 | 4/8 |
| Drag-And-Drop Designer | ✔ | ✔ | ✔ | ✔ |
| WYSIWYG Interface | ✔ | ✔ | ✔ | ✔ |
| Dynamic Email Content | ✔ | ✔ | ✔ | Additional Charge |
| Responsive Templates | ✔ | ✔ | ✔ | ✔ |
| After-The-Click Tracking | ✔ | ✔ | ✔ | ✔ |
| Render Testing | $ | ✔ | ✔ | Additional Charge |
| A/B Testing | ✔ | ✔ | ✔ | |
| RSS Integration | ✔ | 3rd party add-on | 3rd party add-on | 3rd party add-on |
Email marketing is at the core of all marketing automation platforms. SharpSpring and Pardot both excel in this area, with email marketing automation features that compare almost evenly. However, SharpSpring offers more built-in features with a standard subscription, whereas Pardot’s offerings vary by subscription level.
Explore Pardot alternatives in automation features by comparing against SharpSpring for branching workflows, behavior-based triggers, drip automation and more. Find an alternative to Pardot for key automation functions that drive your marketing.
| | | | | |
|---|---|---|---|---|
| 20k Contact Plan | Ultimate | Pro | Standard | |
| Total | 11/11 | 9/11 | 9/11 | 9/11 |
| Visual Workflow Builder | ✔ | ✔ | ✔ | ✔ |
| Workflows and Tasks | Unlimited | Limited to 150 | Limited to 100 | Limited to 50 |
| Triggers and Filters | ✔ | ✔ | ✔ | ✔ |
| Branching Workflows | ✔ | ✔ | ✔ | ✔ |
| Time-Based Automations | ✔ | ✔ | ✔ | ✔ |
| Behavior-Based Automations | ✔ | ✔ | ✔ | ✔ |
| Advanced Lead Scoring | ✔ | ✔ | ✔ | ✔ |
| Dynamic Lists | ✔ | ✔ | ✔ | ✔ |
| Advanced Segmentation | ✔ | ✔ | ✔ | ✔ |
| Dynamic Landing Pages | ✔ | ✔ | ✔ | ✔ |
| Personas | ✔ |
Automation is another area where SharpSpring and Pardot match up almost evenly in terms of automation features, with both platforms offering marketers the tools they need. SharpSpring has a slight edge over Pardot due to its in-platform persona methodology to create personalized dynamic emails and landing pages.
Forms are a critical element of marketing automation. Look side-by-side at Pardot reviews specifically for forms compared to Pardot alternatives found in SharpSpring. Let’s compare key form functions, such as analytics, auto-complete, progressive profiling and other dynamic features. Find an alternative to Pardot for form building – a vital component of lead collection for marketers.
| | | | | |
|---|---|---|---|---|
| 20k Contact Plan | Ultimate | Pro | Standard | |
| Total | 12/12 | 12/12 | 12/12 | 11/12 |
| Drag-And-Drop Form Designer | ✔ | ✔ | ✔ | Limited to 50 |
| Dynamic Forms | ✔ | ✔ | ✔ | ✔ |
| Use CSS To Match Your Site | ✔ | ✔ | ✔ | ✔ |
| Custom Calls to Action | ✔ | ✔ | ✔ | ✔ |
| Auto-Complete | ✔ | ✔ | ✔ | ✔ |
| Progressive profiling | ✔ | ✔ | ✔ | ✔ |
| Hidden Fields Supported | ✔ | ✔ | ✔ | ✔ |
| Referral Forms/Fields | ✔ | ✔ | ✔ | ✔ |
| Third-Party Forms Supported | ✔ | ✔ | ✔ | ✔ |
| Third-Party Post-Back | ✔ | ✔ | ✔ | ✔ |
| Native GoToWebinar Integration | ✔ | ✔ | ✔ | ✔ |
| Native WebEx Integration | ✔ | ✔ | ✔ | ✔ |
Pardot offers progressive profiling capabilities in its native form builder, while SharpSpring’s approach is to use autocomplete to pre-populate a form with information previously provided. Autocomplete allows leads to update information that may have changed since their last visit and encourages form completion.
Let’s look at Pardot and SharpSpring contact tracking features head to head to find effective Pardot alternatives for contact tracking. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors and more.
| | | | | |
|---|---|---|---|---|
| 20k Contact Plan | Ultimate | Pro | Standard | |
| Total | 6/6 | 5/6 | 5/6 | 5/6 |
| Identify Anonymous Site Visitors | ✔ | ✔ | ✔ | ✔ |
| Contact Info From Anonymous Visitors (ZoomInfo) | ✔ | Additional Charge | Additional Charge | |
| Track Behavior History Of Known Leads | ✔ | ✔ | ✔ | ✔ |
| Timeline Of Lead Interactions | ✔ | ✔ | ✔ | ✔ |
| Daily Email Of Site Visitors | ✔ | ✔ | ✔ | ✔ |
| Important Page Visit Tracking | ✔ | ✔ | ✔ | ✔ |
While both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out, Pardot reviews leave a lot to be desired. Only SharpSpring includes reverse IP lookup to reveal visitors’ company names and offer potential lead names based upon those look-ups.
Landing pages are essential to your marketing efforts, so you need a robust tool to build and deploy them. Let’s compare landing page designers in Pardot and SharpSpring based on functions and features, such as dynamic content and template libraries.
| | | | | |
|---|---|---|---|---|
| 20k Contact Plan | Ultimate | Pro | Standard | |
| Total | 7/7 | 7/7 | 6/7 | 6/7 |
| Point-And-Click Designer | ✔ | ✔ | ✔ | ✔ |
| WYSIWYG Interface | ✔ | ✔ | ✔ | ✔ |
| Dynamic Content | ✔ | ✔ | Additional Charge | Additional Charge |
| Library Of Responsive Templates | ✔ | ✔ | ✔ | ✔ |
| Optimize For Mobile | ✔ | ✔ | ✔ | ✔ |
| Build Single Landing Pages | ✔ | ✔ | ✔ | ✔ |
| Build Landing Page Funnels | ✔ | ✔ | ✔ | ✔ |
Both SharpSpring and Pardot form builders stack up evenly with their respective landing page builders, in terms of features and capabilities. However, form builder capabilities are only available in Pardot’s premium package or as an add-on feature for a hefty fee.
Blogging is the cornerstone of SEO, inbound strategy and marketing automation. To build and manage your blog, you need key functions and features, such as social sharing, reporting and post scheduling. See how Pardot’s blog tool stands up when it competes with SharpSpring.
| | | | | |
|---|---|---|---|---|
| 20k Contact Plan | Ultimate | Pro | Standard | |
| Total | 7/7 | 0/7 | 0/7 | 0/7 |
| Point-And-Click Editor | ✔ | |||
| WYSIWYG Interface | ✔ | |||
| Dynamic Content | ✔ | |||
| Library Of Responsive Templates | ✔ | |||
| RSS Email Syndication | ✔ | |||
| Advance Post Scheduling | ✔ | |||
| Social Sharing Widget | ✔ |
If content is king, SharpSpring wins the crown with an integrated blog builder fit for royalty. SharpSpring’s blog builder is a dynamic lead generation tool, allowing the index page to automatically respond to a lead’s attributes. Pardot relies upon 3rd-party integration tools to sync up to blog offerings from external CMS platforms.
Track social media efforts in your marketing automation platform. See how Pardot’s social media features compete with SharpSpring’s. See what alternatives exist for Pardot in terms of social media. Compare key functions and features, such as social sharing, measuring social conversions and more. See how Pardot’s social features perform and what alternatives there are.
| | | | | |
|---|---|---|---|---|
| 20k Contact Plan | Ultimate | Pro | Standard | |
| Total | 6/6 | 4/6 | 4/6 | 0/6 |
| Social-CRM Integration | ✔ | Additional Charge | Additional Charge | Additional Charge |
| Social Profiling | ✔ | ✔ | ✔ | Additional Charge |
| Social Listening / Monitoring | ✔ | ✔ | ✔ | |
| Social Publishing | ✔ | ✔ | ✔ | |
| Social Monitoring Conversions | ✔ | ✔ | ✔ | |
| Content Calendar | ✔ |
Both platforms offer a variety of social media features, providing users with the ability to track conversions to and from social. SharpSpring edges out Pardot with its content calendar, which allows users to get a holistic view of all their scheduled emails, blog posts and social content.
Sales and marketing teams benefit when marketing automation works seamlessly. See how Pardot’s sales tracking features compare to SharpSpring’s features such as integrations, CRM, lead scoring and reporting.
| | | | | |
|---|---|---|---|---|
| 20k Contact Plan | Ultimate | Pro | Standard | |
| Total | 5/6 | 4/6 | 4/6 | 4/6 |
| Built-In CRM | ✔ | Additional Charge | Additional Charge | Additional Charge |
| Advanced Lead Scoring | ✔ | ✔ | ✔ | ✔ |
| Native Salesforce Integration | ✔ | ✔ | ✔ | ✔ |
| Shopping Cart Integration | ✔ | 3rd Party | 3rd Party | |
| Custom Notifications | ✔ | ✔ | ✔ | ✔ |
| Report Scheduling | ✔ | ✔ | ✔ | ✔ |
Pardot is under the Salesforce umbrella, meaning that cross platform functionality between the two is seamless. However, SharpSpring not only integrates with the Salesforce CRM you are currently using, but also includes tools, in addition to a powerful built-in CRM of its own at no additional charge.
With so many tools on the market, you need to ensure that integrations are able to perform seamlessly within your marketing automation platform. See how well Pardot integrates with other tools like CRMs, CMSs and more when compared to SharpSpring.
| | | | | |
|---|---|---|---|---|
| 20k Contact Plan | Ultimate | Pro | Standard | |
| Total | 7/8 | 6/8 | 6/8 | 3/8 |
| Universal CMS Compatibility | ✔ | |||
| Open API | ✔ | ✔ | ✔ | ✔ |
| Zapier Integration (CRMs and other platforms) | ✔ | ✔ | ✔ | |
| PieSync | ✔ | ✔ | ✔ | ✔ |
| Multiple Device Tracking | ✔ | ✔ | ✔ | Additional Charge |
| Third-Party/Native Form Compatibilty | ✔ | ✔ | ✔ | ✔ |
| Native Salesforce Integration | Additional Charge | ✔ | ✔ | ✔ |
| Advanced Reporting | ✔ | Additional Charge | Additional Charge | Additional Charge |
The platforms stack up well here, with both offering key integrations that are of value to marketers. However, like many other comparison areas, SharpSpring offers full integration functionality for a single price. Pardot users buying in at the lowest level will need to separately purchase the Salesforce CRM license that starts at $75/user per month. If you want the advanced reporting features offered by Pardot, expect another upcharge.
Does Pardot stand behind the platform with comprehensive, free support? How does their service stack up for migration, onboarding, and ongoing account management support when compared to SharpSpring?
| | | | | |
|---|---|---|---|---|
| 20k Contact Plan | Ultimate | Pro | Standard | |
| Total | 5/5 | 5/5 | 4/5 | 4/5 |
| Phone Support | ✔ | ✔ | Additional Charge | |
| Email Support | ✔ | ✔ | ✔ | ✔ |
| In-App Contextual Support Videos | ✔ | ✔ | ✔ | ✔ |
| Ongoing Training | ✔ | ✔ | ✔ | ✔ |
| Platform Migration Support | ✔ | ✔ | ✔ | ✔ |
Both SharpSpring and Pardot offer platform migration support and a dedicated customer success manager, but Pardot limits full unlimited phone and email support to their Ultimate bundle, while lower-level subscriptions pay for that support. SharpSpring support is 100% free.
Agencies have unique needs when it comes to marketing automation. There are no Pardot alternatives built specifically for agency needs at the same level as SharpSpring. SharpSpring doesn’t treat agencies like resellers – agencies are true partners and business owners. Plus, SharpSpring lets agencies rebrand the platform to promote the agency rather than Pardot competing with you.
| | | | | |
|---|---|---|---|---|
| 20k Contact Plan | Ultimate | Pro | Standard | |
| Total | 7/7 | 2/7 | 2/7 | 2/7 |
| Rebrandable Interface (logo/colors) | ✔ | |||
| White-Labeled URL | ✔ | |||
| Rebrandable Sales Materials | ✔ | |||
| Rebrandable Notifications | ✔ | |||
| Multi-Client Management Console | ✔ | ✔ | ✔ | ✔ |
| Add a Client In-App | ✔ | |||
| Share Templates Across Clients | ✔ | ✔ | ✔ | ✔ |
SharpSpring is specifically designed to help agencies build and enhance their relationships with clients. Agency partners can reinforce their brands throughout the client relationship via SharpSpring’s rebrandable sales and marketing materials, interface, URL and more. Pardot cannot compare with these agency-specific offerings, because they simply do not offer them.
Fraction of the Cost of Competitors • Month-to-Month Contracts • Unlimited Users/Support
A fraction of the cost of competitors and no long term contract.
100+ training videos to enhance your marketing automation skills
Intuitive user-friendly interface with contextual help to get you up and running.
Powerful native tools with simple optional third-party integrations, an open API and universal CMS compatibility.
As artificial intelligence (AI) becomes more accessible for small businesses,…
