Compare Pardot Pricing and Reviews
for Top 5 Competitors

Pardot pricing, reviews, and features compared against top competitors.

Pardot Reviews


	20,000 Contacts Plan	Ultimate	Pro	Standard
Features	Comparable
Reviews	8.5/10 Trust Radius 4.5/5 Software Advice	7.1/10 Trust Radius 4/5 Software Advice	7.1/10 Trust Radius 4/5 Software Advice	7.1/10 Trust Radius 4/5 Software Advice
Terms	Annual and Monthly Options	Annual	Annual	Annual
Annual Cost*	$10,500	$36,000	$24,000	$12,000

Features
Reviews	8.5/10 Trust Radius 4.5/5 Software Advice 7.1/10 Trust Radius 4/5 Software Advice
Terms	Annual and Monthly Options Annual
Annual Cost*	$10,500 Ultimate $36,000 Pro $24,000 Standard $12,000

* Cost for all products based on 20K contacts.

SharpSpring Review

SharpSpring launched in 2014 to deliver powerful and affordable marketing automation. It’s a flexible, open platform with a complete feature set, and it integrates easily with other tools. SharpSpring has annual and monthly payment options and is a fraction of the cost of competitors.

Pardot Review

Pardot launched in 2007, providing a full suite of tools that helps marketers engage leads and close more deals. It requires the Salesforce CRM which is priced separately. Pardot’s price point is on the high end of the spectrum, and an annual contract is required.

Pardot Pricing

Compare Pardot pricing and terms to SharpSpring, a competitive alternative to Pardot. Review the details, including the number of contacts, what’s required up-front and how Pardot compares on onboarding costs.


	20k Contact Plan	Ultimate	Pro	Standard
Total
Get Started Cost	$3,025(As little as)	$6,000(Month 1 + Onboarding)	$5,000(Month 1 + Onboarding)	$4,000(Month 1 + Onboarding)
Monthly Cost	$875/mo	$3,000/mo	$2,000/mo	$1,000/mo
Annual Cost	$10,500	$36,000	$24,000	$12,000
Onboarding(One Time)	$1,800	$3,000	$3,000	$3,000
Contacts	20K	10K	10K	10K
Additional Contacts	$10 per 1K/mo.	$100 per 10K/mo.	$100 per 10K/mo.	$100 per 10K/mo.
Users	Unlimited	Limited to the number of Salesforce licenses	Limited to the number of Salesforce licenses	Limited to the number of Salesforce licenses
Emails Included per Month	100K	Unlimited	Unlimited	Unlimited

SharpSpring wins on cost and contract type.

SharpSpring comes in substantially lower than Pardot on cost.

Pardot Email Software Comparison

Compare Pardot’s email marketing features to SharpSpring’s. See how Pardot competes in key areas, such as the email designer, dynamic content and render testing. Find a competitive alternative to Pardot for email automation.


	20k Contact Plan	Ultimate	Pro	Standard
Total	7/8	7/8	7/8	4/8
Drag-And-Drop Designer	✔	✔	✔	✔
WYSIWYG Interface	✔	✔	✔	✔
Dynamic Email Content	✔	✔	✔	Additional Charge
Responsive Templates	✔	✔	✔	✔
After-The-Click Tracking	✔	✔	✔	✔
Render Testing	$	✔	✔	Additional Charge
A/B Testing	✔	✔	✔
RSS Integration	✔	3rd party add-on	3rd party add-on	3rd party add-on

Parity in email features.

Email marketing is at the core of all marketing automation platforms. SharpSpring and Pardot both excel in this area by offering all of the features that help marketers use email as an effective campaign tool. However, SharpSpring offers more built in the platform whereas Pardot’s offerings vary by package.

Pardot Automation Platform Alternatives

Explore alternatives to Pardot in automation features. See how Pardot compares in key areas, such as branching workflows, behavior-based automations and more. Find an alternative to Pardot for key automation functions that drive your marketing.


	20k Contact Plan	Ultimate	Pro	Standard
Total	11/11	9/11	9/11	9/11
Visual Workflow Builder	✔	✔	✔	✔
Workflows and Tasks	Unlimited	Limited to 150	Limited to 100	Limited to 50
Triggers and Filters	✔	✔	✔	✔
Branching Workflows	✔	✔	✔	✔
Time-Based Automations	✔	✔	✔	✔
Behavior-Based Automations	✔	✔	✔	✔
Advanced Lead Scoring	✔	✔	✔	✔
Dynamic Lists	✔	✔	✔	✔
Advanced Segmentation	✔	✔	✔	✔
Dynamic Landing Pages	✔	✔	✔	✔
Personas	✔

Advantage to SharpSpring with Personas.

Automation is another area where SharpSpring and Pardot match up almost evenly in terms of features, with both platforms offering marketers the tools they need. There is a slight edge to SharpSpring due to its in-platform methodology of adding personas directly into the system and using with dynamic emails and landing pages for customized and personalized communication.

SharpSpring Automation Features Comparison

Pardot Forms Software Alternatives

Compare key form features between Pardot and a top competitor. See how Pardot compares in key form functions, such as analytics, auto-complete, progressive profiling and more. Compare dynamic form features. Find an alternative to Pardot for form building – a vital component of lead collection for marketers.


	20k Contact Plan	Ultimate	Pro	Standard
Total	12/12	12/12	12/12	11/12
Drag-And-Drop Form Designer	✔	✔	✔	Limited to 50
Dynamic Forms	✔	✔	✔	✔
Use CSS To Match Your Site	✔	✔	✔	✔
Custom Calls to Action	✔	✔	✔	✔
Auto-Complete	✔	✔	✔	✔
Progressive profiling	✔	✔	✔	✔
Hidden Fields Supported	✔	✔	✔	✔
Referral Forms/Fields	✔	✔	✔	✔
Third-Party Forms Supported	✔	✔	✔	✔
Third-Party Post-Back	✔	✔	✔	✔
Native GoToWebinar Integration	✔	✔	✔	✔
Native WebEx Integration	✔	✔	✔	✔

Edge to Pardot, but autocomplete can be more effective.

Pardot offers progressive profiling while SharpSpring’s approach is to use autocomplete to pre-populate a form with information previously provided. This allow leads to update information that may have changed since their last visit.

Pardot Contacts and Tracking Platform Comparison

View a side-by side comparison of Pardot and SharpSpring for contact tracking features. Learn about Pardot alternatives for contact tracking. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors, and more. Find a competitor to Pardot that makes it easy to track your contacts through the sales and marketing funnel.


	20k Contact Plan	Ultimate	Pro	Standard
Total	6/6	5/6	5/6	5/6
Identify Anonymous Site Visitors	✔	✔	✔	✔
Contact Info From Anonymous Visitors (ZoomInfo)	✔	Additional Charge	Additional Charge
Track Behavior History Of Known Leads	✔	✔	✔	✔
Timeline Of Lead Interactions	✔	✔	✔	✔
Daily Email Of Site Visitors	✔	✔	✔	✔
Important Page Visit Tracking	✔	✔	✔	✔

SharpSpring wins on contact tracking.

Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. But only SharpSpring includes reverse IP lookup to reveal visitors’ company names and even offer potential lead names based upon those look-ups.

Pardot Landing Page Software Alternatives

Landing pages are key to conversions, so be sure you’ve got the right tool. Compare the landing page designers in Pardot vs SharpSpring. Learn about alternatives to Pardot for building and designing landing pages that convert. Compare key functions and features, such as dynamic content, a template library, and more.


	20k Contact Plan	Ultimate	Pro	Standard
Total	7/7	7/7	6/7	6/7
Point-And-Click Designer	✔	✔	✔	✔
WYSIWYG Interface	✔	✔	✔	✔
Dynamic Content	✔	✔	Additional Charge	Additional Charge
Library Of Responsive Templates	✔	✔	✔	✔
Optimize For Mobile	✔	✔	✔	✔
Build Single Landing Pages	✔	✔	✔	✔
Build Landing Page Funnels	✔	✔	✔	✔

Included in SharpSpring, premium in Pardot.

Both SharpSpring and Pardot stack up evenly with their respective landing page builders, but that’s only if you’re paying for the premium package from Pardot or paying additional fees to raise the bar for a lower level bundle.

SharpSpring Landing Page Builder Comparison

Pardot Blog Platform Alternatives

Fill the top of your funnel with a blogging tool that makes blogging easy. Compare the blog builder in Pardot and SharpSpring. See if there are alternatives to Pardot’s blogging tool. Compare key functions and features, such as social sharing, advance post scheduling, and more. See how Pardot’s blog tool stands up when it competes with others.


	20k Contact Plan	Ultimate	Pro	Standard
Total	7/7	0/7	0/7	0/7
Point-And-Click Editor	✔
WYSIWYG Interface	✔
Dynamic Content	✔
Library Of Responsive Templates	✔
RSS Email Syndication	✔
Advance Post Scheduling	✔
Social Sharing Widget	✔

Blog builder unique to SharpSpring.

If content is king, SharpSpring wins by offering a blog builder designed to crown your top-of-the funnel marketing and lead acquisition efforts. SharpSpring’s blog builder is also dynamic, allowing the index page to automatically respond to a lead’s attributes. Pardot relies upon 3rd-party integration tools to sync up to blog offerings like WordPress.

Pardot Social Media Software Comparison

Track social media efforts in your marketing automation platform. See how Pardot’s social media features compete with SharpSpring’s. See what alternatives exist for Pardot in terms of social media. Compare key functions and features, such as social sharing, measuring social conversions and more. See how Pardot’s social features perform and what alternatives there are.


	20k Contact Plan	Ultimate	Pro	Standard
Total	6/6	4/6	4/6	0/6
Social-CRM Integration	✔	Additional Charge	Additional Charge	Additional Charge
Social Profiling	✔	✔	✔	Additional Charge
Social Listening / Monitoring	✔	✔	✔
Social Publishing	✔	✔	✔
Social Monitoring Conversions	✔	✔	✔
Content Calendar	✔

Edge to SharpSpring in social features.

Both platforms offer a variety of social media features, providing users with the ability to track conversions to and from social. SharpSpring edges out Pardot with its content calendar, which allows users to get a holistic view of all their scheduled emails, blog posts and social content.

SharpSpring Social Media Features Comparison

Pardot Sales Platform Alternatives

Unite sales and marketing teams in your marketing automation platform. See how Pardot’s sales tracking features compare to SharpSpring’s. Check out Pardot CRM alternatives. Compare key functions, such as integrations, lead scoring and more.


	20k Contact Plan	Ultimate	Pro	Standard
Total	5/6	4/6	4/6	4/6
Built-In CRM	✔	Additional Charge	Additional Charge	Additional Charge
Advanced Lead Scoring	✔	✔	✔	✔
Native Salesforce Integration	✔	✔	✔	✔
Shopping Cart Integration	✔	3rd Party	3rd Party
Custom Notifications	✔	✔	✔	✔
Report Scheduling	✔	✔	✔	✔

SharpSpring wins on flexibility.

Pardot is seamlessly integrated with Salesforce since they are part of the same company. If Salesforce is already your CRM, that’s fine. SharpSpring offers a built-in CRM (no additional charge) and also integrates with countless others, including Salesforce.

SharpSpring Sales-Focused Features Comparison

Pardot Software Integrations Alternatives

Integrations are vital to ensuring your marketing automation platform performs. Is the system open to integrations? See how well Pardot integrates with other tools like CRMs, CMSs and more. See how Pardot compares to SharpSpring on integrations.


	20k Contact Plan	Ultimate	Pro	Standard
Total	7/8	6/8	6/8	3/8
Universal CMS Compatibility	✔
Open API	✔	✔	✔	✔
Zapier Integration (CRMs and other platforms)	✔	✔	✔
PieSync	✔	✔	✔	✔
Multiple Device Tracking	✔	✔	✔	Additional Charge
Third-Party/Native Form Compatibilty	✔	✔	✔	✔
Native Salesforce Integration	Additional Charge	✔	✔	✔
Advanced Reporting	✔	Additional Charge	Additional Charge	Additional Charge

Parity in platform features.

The platforms stack up well here, with both offering key integrations that are of value to marketers. Pardot users buying in at the lowest level will still need the Salesforce CRM license that starts at $75/user per month. If you want the advanced reporting features offered by Pardot, expect another upcharge.

SharpSpring Platform Features Comparison

Pardot Platform Support Alternatives

Does Pardot stand behind the platform with comprehensive, free support? Will Pardot support migrate you from another platform? Check out how Pardot alternatives compare in customer support. Watch out for extra fees from Pardot.


	20k Contact Plan	Ultimate	Pro	Standard
Total	5/5	5/5	4/5	4/5
Phone Support	✔	✔	Additional Charge
Email Support	✔	✔	✔	✔
In-App Contextual Support Videos	✔	✔	✔	✔
Ongoing Training	✔	✔	✔	✔
Platform Migration Support	✔	✔	✔	✔

Customer support is a key focus for both platforms.

Both SharpSpring and Pardot offer platform migration support and a dedicated customer success manager, but Pardot limits full unlimited phone and email support to their Ultimate bundle. Everybody else pays for that support.

Pardot Agency Features Competitor

See why SharpSpring is the top Pardot competitor when it comes to agencies. Agencies choose SharpSpring as a Pardot alternative because it compares well on agency-specific features that Pardot doesn’t include. SharpSpring doesn’t treat agencies like resellers – they are partners. SharpSpring’s agency pricing puts agencies in control to decide what to charge – or even if to charge – for marketing automation. Plus, SharpSpring lets agencies rebrand the platform to promote the agency rather than Pardot competing with you.


	20k Contact Plan	Ultimate	Pro	Standard
Total	7/7	2/7	2/7	2/7
Rebrandable Interface (logo/colors)	✔
White-Labeled URL	✔
Rebrandable Sales Materials	✔
Rebrandable Notifications	✔
Multi-Client Management Console	✔	✔	✔	✔
Add a Client In-App	✔
Share Templates Across Clients	✔	✔	✔	✔

SharpSpring promotes YOUR agency’s brand.

SharpSpring is specifically designed to help agencies build and enhance their relationships with clients. Agency partners can reinforce their brands throughout the client relationship via SharpSpring’s rebrandable sales and marketing materials, interface, URL and more.