Pardot Pricing and Reviews

Compare Pardot Pricing and Reviews to SharpSpring
Look at a side-by-side comparison of pricing, reviews and features for Pardot and Pardot alternatives.

Pardot Reviews

SharpSpring Logo SharpSpring LogoPardot LogoPardot LogoPardot Logo
20,000 Contacts PlanUltimateProStandard
FeaturesComparable
Reviews
7.8/10
Trust Radius
4.4/5
Software Advice
7.5/10
Trust Radius
4.1/5
Software Advice
7.5/10
Trust Radius
4.1/5
Software Advice
7.5/10
Trust Radius
4.1/5
Software Advice
TermsAnnual and Monthly OptionsAnnualAnnualAnnual
Annual Cost*$10,500$36,000$24,000$12,000
Features
Reviews
SharpSpring Logo
7.8/10
Trust Radius
4.41/5
Software Advice
Pardot Logo
7.5/10
Trust Radius
4.1/5
Software Advice
TermsSharpSpring LogoAnnual and Monthly Options Pardot Logo Annual
Annual Cost*SharpSpring Logo$10,500 Pardot Logo Ultimate $36,000 Pardot Logo Pro $24,000 Pardot Logo Standard $12,000

* Cost for all products based on 20K contacts.

Meet SharpSpring

SharpSpring launched in 2014 to deliver powerful and affordable marketing automation. It’s a flexible, open platform with a complete feature set, and it integrates easily with other tools. SharpSpring has annual and monthly payment options and is a fraction of the cost of competitors.

What is Pardot software?

Pardot launched in 2007, providing a full suite of tools that helps marketers engage leads and close more deals. It requires the Salesforce CRM which is priced separately. Pardot pricing is pegged on the high end of the spectrum and an annual contract is required.

Pardot Pricing

Compare Pardot pricing and terms to SharpSpring; a leading competitor.

SharpSpring Pricing SharpSpring PricingPardot PricingPardot PricingPardot Pricing
20k Contact PlanUltimateProStandard
Total
Get Started Cost$3,025(As little as)$6,000(Month 1 + Onboarding)$5,000(Month 1 + Onboarding)$4,000(Month 1 + Onboarding)
Monthly Cost$875/mo$3,000/mo$2,000/mo$1,000/mo
Annual Cost$10,500$36,000$24,000$12,000
Onboarding(One Time)$1,800$3,000$3,000$3,000
Contacts20K10K10K10K
Additional Contacts$10 per 1K/mo.$100 per 10K/mo.$100 per 10K/mo.$100 per 10K/mo.
UsersUnlimitedLimited to the number of Salesforce licensesLimited to the number of Salesforce licensesLimited to the number of Salesforce licenses
Emails Included per Month100KUnlimitedUnlimitedUnlimited

SharpSpring wins on cost and contract type.

Overall, SharpSpring comes in substantially lower than Pardot pricing, with specific advantages in contract length and terms.

SharpSpring Pricing & Terms Comparison

Pardot Email Software Comparison

See how Pardot competes against SharpSpring email marketing software in key areas, such as the email designer, dynamic content, and render testing.

SharpSpring Email Software Comparison SharpSpring Email Software ComparisonPardot Email Software ComparisonPardot Email Software ComparisonPardot Email Software Comparison
20k Contact PlanUltimateProStandard
Total7/87/87/84/8
Drag-And-Drop Designer
WYSIWYG Interface
Dynamic Email ContentAdditional Charge
Responsive Templates
After-The-Click Tracking
Render Testing$Additional Charge
A/B Testing
RSS Integration3rd party add-on3rd party add-on3rd party add-on

Parity in email features.

Email marketing is at the core of all marketing automation platforms. SharpSpring and Pardot both excel in this area, with email marketing automation features that compare almost evenly. However, SharpSpring offers more built-in features with a standard subscription, whereas Pardot’s offerings vary by subscription level.

SharpSpring Email Features Comparison

Pardot Automation Platform Comparison

Explore Pardot alternatives in automation features by comparing against SharpSpring for branching workflows, behavior-based triggers, drip automation and more. Find an alternative to Pardot for key automation functions that drive your marketing.

SharpSpring Automation Platform Competitors SharpSpring Automation Platform CompetitorsPardot Automation Platform CompetitorsPardot Automation Platform CompetitorsPardot Automation Platform Competitors
20k Contact PlanUltimateProStandard
Total11/119/119/119/11
Visual Workflow Builder
Workflows and TasksUnlimitedLimited to 150Limited to 100Limited to 50
Triggers and Filters
Branching Workflows
Time-Based Automations
Behavior-Based Automations
Advanced Lead Scoring
Dynamic Lists
Advanced Segmentation
Dynamic Landing Pages
Personas

SharpSpring Personas Create Advantages.

Automation is another area where SharpSpring and Pardot match up almost evenly in terms of automation features, with both platforms offering marketers the tools they need. SharpSpring has a slight edge over Pardot due to its in-platform persona methodology to create personalized dynamic emails and landing pages.

SharpSpring Automation Features Comparison

Pardot Forms Software Alternatives

Forms are a critical element of marketing automation. Look side-by-side at Pardot reviews specifically for forms compared to Pardot alternatives found in SharpSpring. Let’s compare key form functions, such as analytics, auto-complete, progressive profiling and other dynamic features. Find an alternative to Pardot for form building – a vital component of lead collection for marketers.

SharpSpring Forms Software Alternatives SharpSpring Forms Software AlternativesPardot Forms Software AlternativesPardot Forms Software AlternativesPardot Forms Software Alternatives
20k Contact PlanUltimateProStandard
Total12/1212/1212/1211/12
Drag-And-Drop Form DesignerLimited to 50
Dynamic Forms
Use CSS To Match Your Site
Custom Calls to Action
Auto-Complete
Progressive profiling
Hidden Fields Supported
Referral Forms/Fields
Third-Party Forms Supported
Third-Party Post-Back
Native GoToWebinar Integration
Native WebEx Integration

Edge to Pardot, but autocomplete can be more effective.

Pardot offers progressive profiling capabilities in its native form builder, while SharpSpring’s approach is to use autocomplete to pre-populate a form with information previously provided. Autocomplete allows leads to update information that may have changed since their last visit and encourages form completion.

SharpSpring Form Features Comparison

Pardot Contacts and Tracking Platform Comparison

Let’s look at Pardot and SharpSpring contact tracking features head to head to find effective Pardot alternatives for contact tracking. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors and more.

SharpSpring Contacts and Tracking Platform Comparison SharpSpring Contacts and Tracking Platform ComparisonPardot Contacts and Tracking Platform ComparisonPardot Contacts and Tracking Platform ComparisonPardot Contacts and Tracking Platform Comparison
20k Contact PlanUltimateProStandard
Total6/65/65/65/6
Identify Anonymous Site Visitors
Contact Info From Anonymous Visitors (ZoomInfo)Additional ChargeAdditional Charge
Track Behavior History Of Known Leads
Timeline Of Lead Interactions
Daily Email Of Site Visitors
Important Page Visit Tracking

SharpSpring contact tracking is the clear winner.

While both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out, Pardot reviews leave a lot to be desired. Only SharpSpring includes reverse IP lookup to reveal visitors’ company names and offer potential lead names based upon those look-ups.

SharpSpring Contact Tracking Comparison

Pardot Landing Page Software Alternatives

Landing pages are essential to your marketing efforts, so you need a robust tool to build and deploy them. Let’s compare landing page designers in Pardot and SharpSpring based on functions and features, such as dynamic content and template libraries.

SharpSpring Landing Page Software Alternatives SharpSpring Landing Page Software AlternativesPardot Landing Page Software AlternativesPardot Landing Page Software AlternativesPardot Landing Page Software Alternatives
20k Contact PlanUltimateProStandard
Total7/77/76/76/7
Point-And-Click Designer
WYSIWYG Interface
Dynamic ContentAdditional ChargeAdditional Charge
Library Of Responsive Templates
Optimize For Mobile
Build Single Landing Pages
Build Landing Page Funnels

SharpSpring is inclusive. Pardot is pay-to-play.

Both SharpSpring and Pardot form builders stack up evenly with their respective landing page builders, in terms of features and capabilities. However, form builder capabilities are only available in Pardot’s premium package or as an add-on feature for a hefty fee.

SharpSpring Landing Page Builder Comparison

Pardot Blog Platform Reviews

Blogging is the cornerstone of SEO, inbound strategy and marketing automation. To build and manage your blog, you need key functions and features, such as social sharing, reporting and post scheduling. See how Pardot’s blog tool stands up when it competes with SharpSpring.

SharpSpring Blog Platform Competitors SharpSpring Blog Platform Competitors Pardot Blog Platform Competitors Pardot Blog Platform Competitors Pardot Blog Platform Competitors
20k Contact PlanUltimateProStandard
Total7/70/70/70/7
Point-And-Click Editor
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
RSS Email Syndication
Advance Post Scheduling
Social Sharing Widget

Blog builder unique to SharpSpring.

If content is king, SharpSpring wins the crown with an integrated blog builder fit for royalty. SharpSpring’s blog builder is a dynamic lead generation tool, allowing the index page to automatically respond to a lead’s attributes. Pardot relies upon 3rd-party integration tools to sync up to blog offerings from external CMS platforms.

SharpSpring Blog Builder Comparison

Pardot Social Media Software Comparison

Track social media efforts in your marketing automation platform. See how Pardot’s social media features compete with SharpSpring’s. See what alternatives exist for Pardot in terms of social media. Compare key functions and features, such as social sharing, measuring social conversions and more. See how Pardot’s social features perform and what alternatives there are.

SharpSpring Social Media Software Comparison SharpSpring Social Media Software Comparison Pardot Social Media Software Comparison Pardot Social Media Software Comparison Pardot Social Media Software Comparison
20k Contact PlanUltimateProStandard
Total6/64/64/60/6
Social-CRM IntegrationAdditional ChargeAdditional ChargeAdditional Charge
Social ProfilingAdditional Charge
Social Listening / Monitoring
Social Publishing
Social Monitoring Conversions
Content Calendar

Edge to SharpSpring in social features.

Both platforms offer a variety of social media features, providing users with the ability to track conversions to and from social. SharpSpring edges out Pardot with its content calendar, which allows users to get a holistic view of all their scheduled emails, blog posts and social content.

SharpSpring Social Media Features Comparison

Pardot Sales Platform Alternatives

Sales and marketing teams benefit when marketing automation works seamlessly. See how Pardot’s sales tracking features compare to SharpSpring’s features such as integrations, CRM, lead scoring and reporting.

SharpSpring Sales Platform Alternatives SharpSpring Sales Platform Alternatives Pardot Sales Platform Alternatives Pardot Sales Platform Alternatives Pardot Sales Platform Alternatives
20k Contact PlanUltimateProStandard
Total5/64/64/64/6
Built-In CRMAdditional ChargeAdditional ChargeAdditional Charge
Advanced Lead Scoring
Native Salesforce Integration
Shopping Cart Integration3rd Party3rd Party
Custom Notifications
Report Scheduling

SharpSpring wins on flexibility.

Pardot is under the Salesforce umbrella, meaning that cross platform functionality between the two is seamless. However, SharpSpring not only integrates with the Salesforce CRM you are currently using, but also includes tools, in addition to a powerful built-in CRM of its own at no additional charge.

SharpSpring Sales-Focused Features Comparison

Pardot Software Integrations Capabilities

With so many tools on the market, you need to ensure that integrations are able to perform seamlessly within your marketing automation platform. See how well Pardot integrates with other tools like CRMs, CMSs and more when compared to SharpSpring.

SharpSpring Software Integrations Comparison SharpSpring Software Integrations ComparisonPardot Software Integrations ComparisonPardot Software Integrations ComparisonPardot Software Integrations Comparison
20k Contact PlanUltimateProStandard
Total7/86/86/83/8
Universal CMS Compatibility
Open API
Zapier Integration (CRMs and other platforms)
PieSync
Multiple Device TrackingAdditional Charge
Third-Party/Native Form Compatibilty
Native Salesforce IntegrationAdditional Charge
Advanced ReportingAdditional ChargeAdditional ChargeAdditional Charge

Parity in platform features.

The platforms stack up well here, with both offering key integrations that are of value to marketers. However, like many other comparison areas, SharpSpring offers full integration functionality for a single price. Pardot users buying in at the lowest level will need to separately purchase the Salesforce CRM license that starts at $75/user per month. If you want the advanced reporting features offered by Pardot, expect another upcharge.

SharpSpring Platform Features Comparison

Pardot Platform Support Reviews

Does Pardot stand behind the platform with comprehensive, free support? How does their service stack up for migration, onboarding, and ongoing account management support when compared to SharpSpring?

SharpSpring Platform Support Competitors SharpSpring latform Support CompetitorsPardot Platform Support CompetitorsPardot Platform Support CompetitorsPardot Platform Support Competitors
20k Contact PlanUltimateProStandard
Total5/55/54/54/5
Phone SupportAdditional Charge
Email Support
In-App Contextual Support Videos
Ongoing Training
Platform Migration Support

Customer support is a key focus for both platforms.

Both SharpSpring and Pardot offer platform migration support and a dedicated customer success manager, but Pardot limits full unlimited phone and email support to their Ultimate bundle, while lower-level subscriptions pay for that support. SharpSpring support is 100% free.

SharpSpring Customer Support Comparison

Pardot Agency Features Competitor

Agencies have unique needs when it comes to marketing automation. There are no Pardot alternatives built specifically for agency needs at the same level as SharpSpring. SharpSpring doesn’t treat agencies like resellers – agencies are true partners and business owners. Plus, SharpSpring lets agencies rebrand the platform to promote the agency rather than Pardot competing with you.

SharpSpring Agency Features SharpSpring Agency Features Pardot Agency Features Pardot Agency Features Pardot Agency Features
20k Contact PlanUltimateProStandard
Total7/72/72/72/7
Rebrandable Interface (logo/colors)
White-Labeled URL
Rebrandable Sales Materials
Rebrandable Notifications
Multi-Client Management Console
Add a Client In-App
Share Templates Across Clients

SharpSpring promotes YOUR agency’s brand.

SharpSpring is specifically designed to help agencies build and enhance their relationships with clients. Agency partners can reinforce their brands throughout the client relationship via SharpSpring’s rebrandable sales and marketing materials, interface, URL and more. Pardot cannot compare with these agency-specific offerings, because they simply do not offer them.

SharpSpring Agency Features Comparison

Easiest Provider to Work With

Fraction of the Cost of Competitors • Month-to-Month Contracts • Unlimited Users/Support

Month-to-Month Billing

A fraction of the cost of competitors and no long term contract.

Free, Unlimited Support from a dedicated customer success manager.

100+ training videos to enhance your marketing automation skills

Intuitive Interface

Intuitive user-friendly interface with contextual help to get you up and running.

Flexible Platform you can tailor to your needs.

Powerful native tools with simple optional third-party integrations, an open API and universal CMS compatibility.

Trusted by Thousands of Companies

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