Marketing Automation Solutions Comparison

Are you looking for a marketing automation platform and feeling overwhelmed with options? With so many platforms available, decision paralysis can feel inevitable. We’ve done the hard work so you can study up and make the best decision for yourself. Use this guide to compare marketing automation platforms from top vendors and learn how SharpSpring stacks up as the best alternative solution.

Compare Marketing Automation Vendor Pricing & Terms

To undertake a marketing automation solutions comparison, take a look at the pricing and terms of the top solutions and their alternatives. Equipping yourself with more knowledge is always a good thing, and being aware of the landscape means you’ll have the flexibility to consider other options should your needs change. To make it easy, we’ve put together the comparison for you: See pricing and terms for SharpSpring vs. HubSpot vs. Marketo vs. Act-On vs. Pardot vs. Infusionsoft side-by-side below.

Download the Complete Comparison GuideSharpSpring LogoHubSpot LogoMarketo LogoAct-On LogoPardot LogoInfusionSoft Logo
Compare Plans (Download the guide for more plan options)10,000 Contact PlanHubSpot Enterprise Price and TermsMarketo Basic Price and Terms (w/20k contacts)Act-On Enterprise Price and TermsPardot Pro Price and TermsInfusionsoft Team Price and Terms
Annual Cost$7,800$38,400$33,300$24,000$24,000$8,187 – $9,588
Get Started Cost$2,710(As little as)$44,400$11,700$26,000$27,000$8,187 – $9,588
Contract TermsAnnual and Monthly OptionsAnnual, Paid UpfrontAnnual, Paid QuarterlyAnnual, Paid UpfrontAnnual, Paid MonthlyAnnual, Paid Monthly
3rd-Party CRM IntegrationAvailableAvailableAvailableAvailableAvailableNot Available
CRM IncludedFreeFreeNot AvailableNot AvailableAdditional ChargeFree
Monthly Cost$650$3,200$2,400$2,000$2,000$599
Contacts10,00010,00020,0002,50010,00020,000
Rate for Additional Contacts$10 per 1k$10 per 1kVariesVaries$100 per 1k$10 per 1k
Phone SupportFreeFreeFreeLimitedAdditional FeePrice Varies
Included UsersUnlimitedUnlimitedUnlimited6 Marketing, 100 SalesUnlimited10
Additional UsersNANANAVariesNAVaries
Onboarding/Training Fees$1,800$6,000$4,500$500 – $2,000$3,000$999 – $2,999

*This data is based on research from vendor websites and review sites.

**Upfront commitment includes onboarding fee + the total license fee vendor requires at signing.

Annual Cost

SharpSpring Logo$7,800
HubSpot Logo$38,400
Marketo Logo$33,300
Acton Logo$24,000
SalesForce Logo$24,000
Infusionsoft Logo$8,187 – $9,588

Get Started Cost

SharpSpring Logo$2,710(As little as)
HubSpot Logo$44,400
Marketo Logo$11,700
Acton Logo$26,000
SalesForce Logo$27,000
Infusionsoft Logo$8,187 – $9,588

Contract Terms

SharpSpring LogoAnnual and Monthly Options
HubSpot LogoAnnual, Paid Upfront
Marketo LogoAnnual, Paid Quarterly
Acton LogoAnnual, Paid Upfront
SalesForce LogoAnnual, Paid Monthly
Infusionsoft LogoAnnual, Paid Monthly

3rd-Party CRM Integration

SharpSpring LogoAvailable
HubSpot LogoAvailable
Marketo LogoAvailable
Acton LogoAvailable
SalesForce LogoAvailable
Infusionsoft LogoNot Available

CRM Included

SharpSpring LogoFree
HubSpot LogoFree
Marketo LogoNot Available
Acton LogoNot Available
SalesForce LogoAdditional Charge
Infusionsoft LogoFree

Monthly Cost

SharpSpring Logo$650
HubSpot Logo$3,200
Marketo Logo$2,400
Acton Logo$2,000
SalesForce Logo$2,000
Infusionsoft Logo$599

Contacts

SharpSpring Logo10,000
HubSpot Logo10,000
Marketo Logo20,000
Acton Logo2,500
SalesForce Logo10,000
Infusionsoft Logo20,000

Rate for Additional Contacts

SharpSpring Logo$10 per 1k
HubSpot Logo$10 per 1k
Marketo LogoVaries
Acton LogoVaries
SalesForce Logo$100 per 1k
Infusionsoft Logo$10 per 1k

Phone Support

SharpSpring LogoFree
HubSpot LogoFree
Marketo LogoFree
Acton LogoLimited
SalesForce LogoAdditional Fee
Infusionsoft LogoPrice Varies

Included Users

SharpSpring LogoUnlimited
HubSpot LogoUnlimited
Marketo LogoUnlimited
Acton Logo6 Marketing, 100 Sales
SalesForce LogoUnlimited
Infusionsoft Logo10

Additional Users

SharpSpring LogoNA
HubSpot LogoNA
Marketo LogoNA
Acton LogoVaries
SalesForce LogoNA
Infusionsoft LogoVaries

Onboarding / Training Fees

SharpSpring Logo$1,800
HubSpot Logo$6,000
Marketo Logo$4,500
Acton Logo$500 – $2,000
SalesForce Logo$3,000
Infusionsoft Logo$999 – $2,999

Compare Marketing Automation Vendor Reviews

Review sites contain at-a-glance ratings and honest insights from real users. Summarized here are reviews from 4 of the top review sites. See our marketing automation solutions comparison below to compare SharpSpring reviews to HubSpot, Marketo, Act-On, Pardot, and Infusionsoft.

Download the Complete Comparison GuideSharpSpring LogoHubSpot LogoMarketo LogoAct-On LogoPardot LogoInfusionSoft Logo
Trust Radius
Capterra
G2 Crowd
Software Advice
Testimonials

“Literally everything you would want (and would use) from one of the "big boy" CRM & Automation players in the space is covered within SharpSpring. The pricing is amazing, they make it a no-brainer.”

“Honestly, without SharpSpring, I think we'd be dead in the water. We have thousands of leads across multiple lists. We couldn't do what we do as quickly, cheaply and easily without SharpSpring.”
“I like the free CRM side of Hubspot a lot. I appreciated the technical support in setup. I also like the regular webinars.”
“This was my first exposure to marketing automation, so I loved the basic features of sending out nurture emails and having insight into which emails are sent to whom.”
“It's a great program if you email a lot, or to a lot of persons. By the reports of Act-On you get a very detailed image of what your clients do and what they like. It's good to know some html (terms as well as code) if you want to work with Act-On, but if you don't it's not a huge
“We use Pardot for an array of marketing functions. While Pardot’s primary use is to schedule our emails, it also allows us to create forms on landing pages with vanity urls.”
“I like that InfusionSoft handles large list sizes, forms and autoresponders fairly well.”
“Literally everything you would want (and would use) from one of the "big boy" CRM & Automation players in the space is covered within SharpSpring. It also feels like it was custom built for our industry (which it was), and it shows. The pricing is amazing, they make it a no-brainer.”
“If you are new to online marketing and having a website, HubSpot has a great platform to familiarize yourself with online, also has a great library of resources.”
“Quite pricey but does the job well. It is very useful, and helpful especially in promoting my business. Easy to use unique features and tools.”
“We switched to Act-On about 6 months ago; previously we had used Eloqua. We found, however, that Eloqua was a bit too robust for our needs. Our marketing department is 3 people, and Eloqua just took too much time to manage."
“The interface on Pardot is simple. The look and feel is clean and the ability to create lists or tag groups of prospects by either creating dynamic conditional queries (dynamic lists) or just importing a known list of prospects gives you flexibility.”
Had some trouble with email integration instantly but then we straightened it out and now it all works smoothly. Simple and assisting system to track every process within smaller company.”

Trust Radius

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Capterra

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

G2 Crowd

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Software Advice

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Marketing Automation Feature Comparison

You need a marketing automation platform with comprehensive features that are powerful enough to get the job done. How do SharpSpring features compare? Is there an alternative to HubSpot that measures up to the features they have available? What about the competitors of Marketo? A competitor to Pardot? Are there alternatives to Infusionsoft or alternatives to Act-On that are just as powerful? Browse a marketing automation vendors comparison guide to see how the platforms perform based on the features you need.

Download the Complete Comparison GuideSharpSpring LogoHubSpot LogoMarketo LogoAct-On LogoPardot LogoInfusionSoft Logo
1,500 Contact PlanHubSpot Enterprise FeaturesMarketo Basic FeaturesAct-On Pro FeaturesPardot Pro FeaturesInfusionsoft Complete Features
Agency Features
N/A
Email Features
Automation Features
Form Features
Contact Tracking
Landing Page Builder
Blog Builder
Social Media Features
Sales Focused Features
Integrations
CRM IncludedYesYesNoNoNoYes
Support

Agency Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft LogoN/A

Email Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Automation Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Form Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Contact Tracking

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Landing Page Builder

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Blog Builder

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Social Media Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Sales Focused Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Integrations

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

CRM Included

SharpSpring LogoYes
HubSpot LogoYes
Marketo LogoNo
Acton LogoNo>
SalesForce LogoNo
Infusionsoft LogoYes

Support

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Guide for Choosing Marketing Automation

We get it; you’re busy. Checking websites from all of the top platforms (SharpSpring vs. Marketo vs. Pardot vs. Infusionsoft vs. Act-On vs. HubSpot) and their alternatives takes time. Instead, view this easy side-by-side marketing automation solutions comparison for price comparisons, reviews, and a marketing automation feature comparison. See all of the competitors (SharpSpring competitors, HubSpot competitors, Marketo competitors, Pardot competitors, Act-On competitors, and Infusionsoft competitors) as well as marketing automation alternatives, at a glance. Then, you only need to download the full interactive guide to get customized pricing specific to your needs.

Marketing Automation Pricing

Upfront costs and contract terms vary widely and can sway you toward one platform or another. See which vendors require a lot upfront and which don't. Compare marketing automation platforms for pricing and zoom-in on specific vendors at a glance – e.g. SharpSpring vs. HubSpot vs. Marketo. See Act-On alternatives, HubSpot alternatives, Infusionsoft alternatives and more.

Marketing Automation Reviews

What are real users saying? What do they think of HubSpot features and pricing? How about Marketo features and pricing? See summaries from 4 review sites and hear what marketers think about the alternatives to Pardot, Infusionsoft, Marketo and more.

Marketing Automation Features

Find out who offers the comprehensive marketing automation features you need with our marketing automation feature comparison. See how HubSpot compares to Marketo, Pardot, Infusionsoft, and Act-On and see how inexpensive alternatives to HubSpot, Marketo, and others perform.

2019_MA_Comparison_Guide

Want exact pricing for your agency or business needs?

Eliminate the guesswork and get our interactive marketing automation guide. All you need to do is plug in your business needs and we’ll show your exact pricing.

Download the Complete Comparison Guide

1:1 Detailed Comparisons

Looking for more detail? Now that you’ve narrowed your options down, choose one of our one-on-one marketing automation vendor comparisons. Choose between SharpSpring and a competing marketing automation solution, and you’ll get a 15-page guide that compares dozens of features in categories such as email, automation, landing pages, sales features and more, so you can be confident SharpSpring is the platform for you.

Interested in learning more?Download the Complete Comparison Guide