Marketing Automation Alternatives: 2017 Vendor Comparison Guide


Compare marketing automation technologies from top vendors and learn how SharpSpring stacks up as the best alternative solution.

SharpSpring

Compare Marketing Automation Price & Support

Are you ready to make a year-long commitment? That's what most providers require. Compare pricing and terms to make sure you have the flexibility you need in case your needs change. See pricing and terms for SharpSpring vs. HubSpot vs. Marketo vs. Act-On vs. Pardot vs. Infusionsoft side-by-side.

Download the Complete Comparison GuideSharpSpring LogoHubSpot LogoMarketo LogoAct-On LogoPardot LogoInfusionSoft Logo
Compare Plans (Download the guide for more plan options)20,000 Contact PlanHubSpot Enterprise Price and TermsMarketo Basic Price and Terms (w/20k contacts)Act-On Enterprise Price and TermsPardot Pro Price and TermsInfusionsoft Team Price and Terms
Annual Cost$9,600$28,800$33,300$24,000$24,000$8,187 – $9,588
UpFront Commitment$2,600$33,800$11,700$26,000$27,000$8,187 – $9,588
Contract TermsMonthlyAnnual, Paid UpfrontAnnual, Paid QuarterlyAnnual, Paid UpfrontAnnual, Paid MonthlyAnnual, Paid Monthly
3rd-Party CRM IntegrationAvailableAvailableAvailableAvailableAvailableNot Available
CRM IncludedFreeFreeNot AvailableNot AvailableAdditional ChargeFree
Base Monthly Fee$800$2,400$2,400$2,000$2,000$599
Contacts20,00010,00020,0002,50010,00020,000
Rate for Additional ContactsNext Plan$10 per 1kVariesVaries$100 per 1k$10 per 1k
Phone SupportFreeFreeFreeLimitedAdditional FeePrice Varies
Included UsersUnlimitedUnlimitedUnlimited6 Marketing, 100 SalesUnlimited10
Additional UsersNANANAVariesNAVaries
Onboarding/Training Fees$1,800$5,000$4,500$500 – $2,000$3,000$999 – $2,999

*This data is based on research from vendor websites and review sites.

**Upfront commitment includes onboarding fee + the total license fee vendor requires at signing.

Annual Cost

SharpSpring Logo$9,600
HubSpot Logo$28,800
Marketo Logo$33,300
Acton Logo$24,000
SalesForce Logo$24,000
Infusionsoft Logo$8,187 – $9,588

UpFront Commitment

SharpSpring Logo$2,600
HubSpot Logo$33,800
Marketo Logo$11,700
Acton Logo$26,000
SalesForce Logo$27,000
Infusionsoft Logo$8,187 – $9,588

Contract Terms

SharpSpring LogoMonthly
HubSpot LogoAnnual, Paid Upfront
Marketo LogoAnnual, Paid Quarterly
Acton LogoAnnual, Paid Upfront
SalesForce LogoAnnual, Paid Monthly
Infusionsoft LogoAnnual, Paid Monthly

3rd-Party CRM Integration

SharpSpring LogoAvailable
HubSpot LogoAvailable
Marketo LogoAvailable
Acton LogoAvailable
SalesForce LogoAvailable
Infusionsoft LogoNot Available

CRM Included

SharpSpring LogoFree
HubSpot LogoFree
Marketo LogoNot Available
Acton LogoNot Available
SalesForce LogoAdditional Charge
Infusionsoft LogoFree

Base Monthly Fee

SharpSpring Logo$800
HubSpot Logo$2,400
Marketo Logo$2,400
Acton Logo$2,000
SalesForce Logo$2,000
Infusionsoft Logo$599

Contacts

SharpSpring Logo20,000
HubSpot Logo10,000
Marketo Logo20,000
Acton Logo2,500
SalesForce Logo10,000
Infusionsoft Logo20,000

Rate for Additional Contacts

SharpSpring LogoFree
HubSpot Logo$10 per 1k
Marketo LogoVaries
Acton LogoVaries
SalesForce Logo$100 per 1k
Infusionsoft Logo$10 per 1k

Phone Support

SharpSpring LogoNext Plan
HubSpot LogoFree
Marketo LogoFree
Acton LogoLimited
SalesForce LogoAdditional Fee
Infusionsoft LogoPrice Varies

Included Users

SharpSpring LogoUnlimited
HubSpot LogoUnlimited
Marketo LogoUnlimited
Acton Logo6 Marketing, 100 Sales
SalesForce LogoUnlimited
Infusionsoft Logo10

Additional Users

SharpSpring LogoNA
HubSpot LogoNA
Marketo LogoNA
Acton LogoVaries
SalesForce LogoNA
Infusionsoft LogoVaries

Onboarding / Training Fees

SharpSpring Logo$1,800
HubSpot Logo$5,000
Marketo Logo$4,500
Acton Logo$500 – $2,000
SalesForce Logo$3,000
Infusionsoft Logo$999 – $2,999

Compare Marketing Automation Platform Reviews

Review sites contain at-a-glance ratings and honest insights from real users. For your convenience, we've summarized reviews from four of the top review sites below. Compare HubSpot, compare Marketo, compare Act-On, compare Pardot and compare Infusionsoft to SharpSpring and each other.

Download the Complete Comparison GuideSharpSpring LogoHubSpot LogoMarketo LogoAct-On LogoPardot LogoInfusionSoft Logo
Trust Radius
Capterra
G2 Crowd
Software Advice
Testimonials

“Literally everything you would want (and would use) from one of the "big boy" CRM & Automation players in the space is covered within SharpSpring. The pricing is amazing, they make it a no-brainer.”

“Honestly, without SharpSpring, I think we'd be dead in the water. We have thousands of leads across multiple lists. We couldn't do what we do as quickly, cheaply and easily without SharpSpring.”
“I like the free CRM side of Hubspot a lot. I appreciated the technical support in setup. I also like the regular webinars.”
“This was my first exposure to marketing automation, so I loved the basic features of sending out nurture emails and having insight into which emails are sent to whom.”
“It's a great program if you email a lot, or to a lot of persons. By the reports of Act-On you get a very detailed image of what your clients do and what they like. It's good to know some html (terms as well as code) if you want to work with Act-On, but if you don't it's not a huge
“We use Pardot for an array of marketing functions. While Pardot’s primary use is to schedule our emails, it also allows us to create forms on landing pages with vanity urls.”
“I like that InfusionSoft handles large list sizes, forms and autoresponders fairly well.”
“Literally everything you would want (and would use) from one of the "big boy" CRM & Automation players in the space is covered within SharpSpring. It also feels like it was custom built for our industry (which it was), and it shows. The pricing is amazing, they make it a no-brainer.”
“If you are new to online marketing and having a website, HubSpot has a great platform to familiarize yourself with online, also has a great library of resources.”
“Quite pricey but does the job well. It is very useful, and helpful especially in promoting my business. Easy to use unique features and tools.”
“We switched to Act-On about 6 months ago; previously we had used Eloqua. We found, however, that Eloqua was a bit too robust for our needs. Our marketing department is 3 people, and Eloqua just took too much time to manage."
“The interface on Pardot is simple. The look and feel is clean and the ability to create lists or tag groups of prospects by either creating dynamic conditional queries (dynamic lists) or just importing a known list of prospects gives you flexibility.”
Had some trouble with email integration instantly but then we straightened it out and now it all works smoothly. Simple and assisting system to track every process within smaller company.”

Trust Radius

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Capterra

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

G2 Crowd

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Software Advice

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Compare Marketing Automation Platform Features

You need a platform with comprehensive features that are powerful enough to get the job done. How do SharpSpring features compare? Is there an alternative to HubSpot that compares to HubSpot feature-wise? Is there a competitor to Marketo? A competitor to Pardot? Are there alternatives to Infusionsoft or alternatives to Act-On that are just as powerful? Browse these competitors to see how the platforms compare on features you need.

Download the Complete Comparison GuideSharpSpring LogoHubSpot LogoMarketo LogoAct-On LogoPardot LogoInfusionSoft Logo
1,500 Contact PlanHubSpot Enterprise FeaturesMarketo Basic FeaturesAct-On Pro FeaturesPardot Pro FeaturesInfusionsoft Complete Features
Agency Features
N/A
Email Features
Automation Features
Form Features
Contact Tracking
Landing Page Builder
Blog Builder
Social Media Features
Sales Focused Features
Integrations
CRM IncludedYesYesNoNoNoYes
Support

Agency Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft LogoN/A

Email Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Automation Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Form Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Contact Tracking

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Landing Page Builder

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Blog Builder

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Social Media Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Sales Focused Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Integrations

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

CRM Included

SharpSpring LogoYes
HubSpot LogoYes
Marketo LogoNo
Acton LogoNo>
SalesForce LogoNo
Infusionsoft LogoYes

Support

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Guide for Choosing Marketing Automation

You're too busy to check websites from all of the top platforms (SharpSpring vs. Marketo vs. Pardot vs. Infusionsoft vs. Act-On vs. HubSpot) and the alternatives. View this easy side-by-side marketing automation competitor comparison instead for a marketing automation price comparison, marketing automation reviews and a marketing automation feature comparison. See all of the competitors (HubSpot competitors, Marketo competitors, Pardot competitors, Act-On competitors and Infusionsoft competitors) and marketing automation alternatives at a glance. Then download the full interactive guide to get customized pricing based on your needs.

Marketing Automation Pricing

Up front costs and contract terms vary widely. See which vendors require a lot up front - and which don't. Compare marketing automation prices, and look at specific vendors at a glance - e.g. SharpSpring vs. HubSpot vs. Marketo. See Act-On alternatives, HubSpot alternatives, Infusionsoft alternatives and more.

Marketing Automation Reviews

What are real users saying? What do they think of HubSpot features and price? What about Marketo features and price? See summaries from 4 review sites and hear what marketers think about the alternatives to Pardot, alternatives to Infusionsoft, alternatives to Marketo, and more.

Marketing Automation Features

Find out who offers the comprehensive marketing automation features you need. See how HubSpot compares vs. Marketo vs. Pardot vs. Infusionsoft and vs. Act-On in a feature comparison. See how inexpensive alternatives to HubSpot, Marketo and others perform in a marketing automation feature comparison.


SharpSpring Marketing Automation Vendor Comparison Guide image

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Download the Complete Comparison Guide


1:1 Detailed Comparisons

Looking for more detail? Choose a one-on-one comparison below. You'll get a 15-page guide that compares dozens of features in categories such as email, automation, landing pages, sales features and more.

Interested in learning more?Download the Complete Comparison Guide
Interested in learning more?Download the Complete Comparison Guide