Marketing Automation Alternatives: 2017 Vendor Comparison Guide


Compare marketing automation technologies from top vendors and learn how SharpSpring stacks up as the best alternative solution.

SharpSpring

Guide for Choosing Marketing Automation

You're too busy to check websites from all of the top platforms (SharpSpring vs. Marketo vs. Pardot vs. Infusionsoft vs. Act-On vs. HubSpot) and the alternatives. View this easy side-by-side marketing automation competitor comparison instead for a marketing automation price comparison, marketing automation reviews and a marketing automation feature comparison. See all of the competitors (HubSpot competitors, Marketo competitors, Pardot competitors, Act-On competitors and Infusionsoft competitors) and marketing automation alternatives at a glance. Then download the full interactive guide to get customized pricing based on your needs.

Marketing Automation Pricing

Up front costs and contract terms vary widely. See which vendors require a lot up front - and which don't. Compare marketing automation prices, and look at specific vendors at a glance - e.g. SharpSpring vs. HubSpot vs. Marketo. See Act-On alternatives, HubSpot alternatives, Infusionsoft alternatives and more.

Marketing Automation Reviews

What are real users saying? What do they think of HubSpot features and price? What about Marketo features and price? See summaries from 4 review sites and hear what marketers think about the alternatives to Pardot, alternatives to Infusionsoft, alternatives to Marketo, and more.

Marketing Automation Features

Find out who offers the comprehensive marketing automation features you need. See how HubSpot compares vs. Marketo vs. Pardot vs. Infusionsoft and vs. Act-On in a feature comparison. See how inexpensive alternatives to HubSpot, Marketo and others perform in a marketing automation feature comparison.


Compare Marketing Automation Price & Terms

Are you ready to make a year-long commitment? That's what most providers require. Compare pricing and terms to make sure you have the flexibility you need in case your needs change. See pricing and terms for SharpSpring vs. HubSpot vs. Marketo vs. Act-On vs. Pardot vs. Infusionsoft side-by-side.

Download the Complete Comparison Guide SharpSpring Logo HubSpot Logo Marketo Logo Act-On Logo Pardot Logo InfusionSoft Logo
Compare Plans (Download the guide for more plan options) 20,000 Contact Plan HubSpot Enterprise Price and Terms Marketo Basic Price and Terms (w/20k contacts) Act-On Enterprise Price and Terms Pardot Pro Price and Terms Infusionsoft Team Price and Terms
Annual Cost $9,600 $28,800 $33,300 $24,000 $24,000 $8,187 – $9,588
UpFront Commitment $2,600 $33,800 $11,700 $26,000 $27,000 $8,187 – $9,588
Contract Terms Monthly Annual, Paid Upfront Annual, Paid Quarterly Annual, Paid Upfront Annual, Paid Monthly Annual, Paid Monthly
3rd-Party CRM Integration Available Available Available Available Available Not Available
CRM Included Free Free Not Available Not Available Additional Charge Free
Base Monthly Fee $800 $2,400 $2,400 $2,000 $2,000 $599
Contacts 20,000 10,000 20,000 2,500 10,000 20,000
Rate for Additional Contacts Free $10 per 1k Varies Varies $100 per 1k $10 per 1k
Phone Support Next Plan Free Free Limited Additional Fee Price Varies
Included Users Unlimited Unlimited Unlimited 6 Marketing, 100 Sales Unlimited 10
Additional Users NA NA NA Varies NA Varies
Onboarding/Training Fees $1,800 $5,000 $4,500 $500 – $2,000 $3,000 $999 – $2,999

*This data is based on research from vendor websites and review sites.

**Upfront commitment includes onboarding fee + the total license fee vendor requires at signing.

Annual Cost

SharpSpring Logo $9,600
HubSpot Logo $28,800
Marketo Logo $33,300
Acton Logo $24,000
SalesForce Logo $24,000
Infusionsoft Logo $8,187 – $9,588

UpFront Commitment

SharpSpring Logo $2,600
HubSpot Logo $33,800
Marketo Logo $11,700
Acton Logo $26,000
SalesForce Logo $27,000
Infusionsoft Logo $8,187 – $9,588

Contract Terms

SharpSpring Logo Monthly
HubSpot Logo Annual, Paid Upfront
Marketo Logo Annual, Paid Quarterly
Acton Logo Annual, Paid Upfront
SalesForce Logo Annual, Paid Monthly
Infusionsoft Logo Annual, Paid Monthly

3rd-Party CRM Integration

SharpSpring Logo Available
HubSpot Logo Available
Marketo Logo Available
Acton Logo Available
SalesForce Logo Available
Infusionsoft Logo Not Available

CRM Included

SharpSpring Logo Free
HubSpot Logo Free
Marketo Logo Not Available
Acton Logo Not Available
SalesForce Logo Additional Charge
Infusionsoft Logo Free

Base Monthly Fee

SharpSpring Logo $800
HubSpot Logo $2,400
Marketo Logo $2,400
Acton Logo $2,000
SalesForce Logo $2,000
Infusionsoft Logo $599

Contacts

SharpSpring Logo 20,000
HubSpot Logo 10,000
Marketo Logo 20,000
Acton Logo 2,500
SalesForce Logo 10,000
Infusionsoft Logo 20,000

Rate for Additional Contacts

SharpSpring Logo Free
HubSpot Logo $10 per 1k
Marketo Logo Varies
Acton Logo Varies
SalesForce Logo $100 per 1k
Infusionsoft Logo $10 per 1k

Phone Support

SharpSpring Logo Next Plan
HubSpot Logo Free
Marketo Logo Free
Acton Logo Limited
SalesForce Logo Additional Fee
Infusionsoft Logo Price Varies

Included Users

SharpSpring Logo Unlimited
HubSpot Logo Unlimited
Marketo Logo Unlimited
Acton Logo 6 Marketing, 100 Sales
SalesForce Logo Unlimited
Infusionsoft Logo 10

Additional Users

SharpSpring Logo NA
HubSpot Logo NA
Marketo Logo NA
Acton Logo Varies
SalesForce Logo NA
Infusionsoft Logo Varies

Onboarding / Training Fees

SharpSpring Logo $1,800
HubSpot Logo $5,000
Marketo Logo $4,500
Acton Logo $500 – $2,000
SalesForce Logo $3,000
Infusionsoft Logo $999 – $2,999

Compare Marketing Automation Platform Reviews

Review sites contain at-a-glance ratings and honest insights from real users. For your convenience, we've summarized reviews from four of the top review sites below. Compare HubSpot, compare Marketo, compare Act-On, compare Pardot and compare Infusionsoft to SharpSpring and each other.

Download the Complete Comparison Guide SharpSpring Logo HubSpot Logo Marketo Logo Act-On Logo Pardot Logo InfusionSoft Logo
Trust Radius
Capterra
G2 Crowd
Software Advice
Testimonials

“Literally everything you would want (and would use) from one of the "big boy" CRM & Automation players in the space is covered within SharpSpring. The pricing is amazing, they make it a no-brainer.”

“Honestly, without SharpSpring, I think we'd be dead in the water. We have thousands of leads across multiple lists. We couldn't do what we do as quickly, cheaply and easily without SharpSpring.”
“I like the free CRM side of Hubspot a lot. I appreciated the technical support in setup. I also like the regular webinars.”
“This was my first exposure to marketing automation, so I loved the basic features of sending out nurture emails and having insight into which emails are sent to whom.”
“It's a great program if you email a lot, or to a lot of persons. By the reports of Act-On you get a very detailed image of what your clients do and what they like. It's good to know some html (terms as well as code) if you want to work with Act-On, but if you don't it's not a huge
“We use Pardot for an array of marketing functions. While Pardot’s primary use is to schedule our emails, it also allows us to create forms on landing pages with vanity urls.”
“I like that InfusionSoft handles large list sizes, forms and autoresponders fairly well.”
“Literally everything you would want (and would use) from one of the "big boy" CRM & Automation players in the space is covered within SharpSpring. It also feels like it was custom built for our industry (which it was), and it shows. The pricing is amazing, they make it a no-brainer.”
“If you are new to online marketing and having a website, HubSpot has a great platform to familiarize yourself with online, also has a great library of resources.”
“Quite pricey but does the job well. It is very useful, and helpful especially in promoting my business. Easy to use unique features and tools.”
“We switched to Act-On about 6 months ago; previously we had used Eloqua. We found, however, that Eloqua was a bit too robust for our needs. Our marketing department is 3 people, and Eloqua just took too much time to manage."
“The interface on Pardot is simple. The look and feel is clean and the ability to create lists or tag groups of prospects by either creating dynamic conditional queries (dynamic lists) or just importing a known list of prospects gives you flexibility.”
Had some trouble with email integration instantly but then we straightened it out and now it all works smoothly. Simple and assisting system to track every process within smaller company.”

Trust Radius

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Capterra

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

G2 Crowd

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Software Advice

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Compare Marketing Automation Platform Features

You need a platform with comprehensive features that are powerful enough to get the job done. How do SharpSpring features compare? Is there an alternative to HubSpot that compares to HubSpot feature-wise? Is there a competitor to Marketo? A competitor to Pardot? Are there alternatives to Infusionsoft or alternatives to Act-On that are just as powerful? Browse these competitors to see how the platforms compare on features you need.

Download the Complete Comparison Guide SharpSpring Logo HubSpot Logo Marketo Logo Act-On Logo Pardot Logo InfusionSoft Logo
1,500 Contact Plan HubSpot Enterprise Features Marketo Basic Features Act-On Pro Features Pardot Pro Features Infusionsoft Complete Features
Agency Features
N/A
Email Features
Automation Features
Form Features
Contact Tracking
Landing Page Builder
Blog Builder
Social Media Features
Sales Focused Features
Integrations
CRM Included Yes Yes No No No Yes
Support

Agency Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo N/A

Email Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Automation Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Form Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Contact Tracking

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Landing Page Builder

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Blog Builder

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Social Media Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Sales Focused Features

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

Integrations

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo

CRM Included

SharpSpring Logo Yes
HubSpot Logo Yes
Marketo Logo No
Acton Logo No>
SalesForce Logo No
Infusionsoft Logo Yes

Support

SharpSpring Logo
HubSpot Logo
Marketo Logo
Acton Logo
SalesForce Logo
Infusionsoft Logo
SharpSpring Marketing Automation Vendor Comparison Guide image

Now get exact pricing for your agency or business needs

Get the interactive marketing automation guide where you can plug in your business needs and see your exact pricing.

Download the Complete Comparison Guide

1:1 Detailed Comparisons

Looking for more detail? Choose a one-on-one comparison below. You'll get a 15-page guide that compares dozens of features in categories such as email, automation, landing pages, sales features and more.

Interested in learning more?Download the Complete Comparison Guide
Interested in learning more?Download the Complete Comparison Guide