Act On Software Pricing and Reviews

Act-On pricing, reviews, and features compared against top competitors.

Compare Act-On Software to SharpSpring as a Lead Competitor

This side-by-side comparison of business integration software looks at Act-On marketing software and SharpSpring. Find out which has better pricing, reviews and features.
SharpSpring Reviews SharpSpring ReviewsAct-On Reviews
Trust Radius
Trust Radius
TermsAnnual and monthly optionsAnnual contract paid up front
Annual Cost*$15,000$27,600
SharpSpring Logo
Trust Radius
ActOn Logo
Trust Radius
TermsSharpSpring LogoAnnual and monthly options ActOn Logo Annual contract paid up front
Annual Cost*SharpSpring Logo$15,000 ActOn Logo $27,600

* Cost for all products based on 20K contacts.

SharpSpring Review

SharpSpring launched in 2014 with a focus on digital marketing agencies. Today, more than 1,700+ agencies use SharpSpring to grow their revenue and deliver marketing automation and associated services to clients. SharpSpring has annual and monthly payment options and is a fraction of the cost of competitors.

Act-On Review

What is Act-on Software? Act-On offers enterprise-level marketing automation, website management tools and a basic partner system for agencies, relying heavily upon integration with other CRM platforms and services. Marketing and sales teams at more than 3,000 companies use Act-On.

Act-On Pricing

Compare Act-On pricing and terms to SharpSpring, a competitive alternative to Act-On. Review the details, including the number of contacts, inclusions and onboarding costs.

SharpSpring Pricing SharpSpring PricingAct-On Pricing
20k Contact PlanEnterprise
Get Started Cost$3,550

(As little as)

Monthly Cost$1,250/mo$2,300/mo
Annual Cost$15,000$27,600
Onboarding (One Time)$1,800$1,000
API Calls Included Per Day5k25K
Marketing UsersUnlimited6
Sales UsersUnlimited100
Emails Included Per Month100KUnlimited

SharpSpring wins on cost and contract type.

SharpSpring comes in substantially lower than Act-On when it comes to monthly costs and is more cost effective for onboarding.

Comparison of Business Integration Software

Act-On Software Comparison

Compare Act-On email marketing software to SharpSpring features in key areas, such as the email designer, dynamic content, and render testing for email automation.

SharpSpring Email Software Comparison SharpSpring Email Software ComparisonAct-On Email Software Comparison
All PlansEnterprise
Drag-And-Drop Designer
WYSIWYG Interface
Dynamic Content
Responsive Templates
After-The-Click Tracking
Render Testing$
A/B Testing
RSS Email Syndication

Feature parity in email marketing, but edge to Act-On.

Email marketing is the beating heart of marketing automation. SharpSpring and Act-On both excel in this area by offering all the features that help agencies use email as an effective campaign tool for their clients.

SharpSpring Email Features Comparison

$ = available for additional charge

Act-On Automation Platform Alternatives

See how Act-On marketing automation features stack up against SharpSpring in key areas, such as branching workflows, behavior-based automations, and automation functions that accelerate your marketing efforts.

SharpSpring Automation Platform Competitors SharpSpring Automation Platform CompetitorsAct-On Automation Platform Competitors
All PlansEnterprise
Visual Workflow Builder
Unlimited Workflows and Tasks
Triggers and Filters
Branching Workflows
Time-Based Automations
Behavior-Based Automations
Advanced Lead Scoring
Dynamic Lists
Advanced Segmentation
Dynamic Landing Pages

Edge to SharpSpring on flexibility and features.

SharpSpring and Act-On both have a rich marketing automation feature set. However, SharpSpring offers value-add features, such as personas for marketers to target prospects better with dynamic content and a visual workflow builder to help them visualize the buyer’s journey.

SharpSpring Automation Features Comparison

Act-On Forms Software Comparison

Forms are a vital component of lead generation and nurturing, so marketing automation should feature strong form functions. See how Act-On compares in key form functions, such as analytics, auto-complete, progressive profiling and dynamic form features.

SharpSpring Forms Software Alternatives SharpSpring Forms Software AlternativesAct-On Forms Software Alternatives
All PlansEnterprise
Drag-And-Drop Form Designer
Dynamic Forms
Use CSS To Match Your Site
Customized Fields
Custom Calls To Action
Progressive Profiling
Form Analytics
Third-Party Forms Supported
Third-Party Post-Back
GoToWebinar Connected
WebEx Connected

Edge to Act-On, but SharpSpring’s auto-fill can be more effective.

SharpSpring and Act-On have a fundamental philosophical difference when it comes to forms. Act-on offers progressive profiling to gather data incrementally from leads while SharpSpring uses auto-complete to fill in information previously provided, and users have the option to update contact information that has changed since their last visit.

SharpSpring Form Features Comparison

Act-On Contact Tracking Platform Comparison

Contact tracking makes it easy to follow your contacts through the sales and marketing funnel. View a side-by-side comparison of Act-On and SharpSpring for contact tracking features. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors and more.

SharpSpring Contacts and Tracking Platform Comparison SharpSpring Contacts and Tracking Platform ComparisonAct-On Contacts and Tracking Platform Comparison
All PlansEnterprise
Identify Anonymous Site Visitors
Contact Info From Anonymous Visitors (e.g., Reverse IP Look-Up) (ZoomInfo)
Track Behavior History Of Known Leads
Timeline Of Lead Interactions
Daily Email Of Site Visitors
Important Page Visit Tracking
Advanced Lead Scoring

Contact tracking features pair up.

Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. Both providers also offer reverse IP lookup to see visitors’ companies and effectively track site traffic.

SharpSpring Contact Tracking Comparison

Act-On Landing Page Software Alternatives

Landing pages are key to conversions and should work in direct support of your marketing automation efforts. Compare the landing page designers in Act-On vs SharpSpring, including key functions and features such as dynamic content, a template library, and more.

SharpSpring Landing Page Software Alternatives SharpSpring Landing Page Software AlternativesAct-On Landing Page Software Alternatives
All PlansEnterprise
Point-And-Click Designer
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
Optimize For Mobile
Build Single Landing Pages
Build Landing Page Funnels

SharpSpring wins with funnels.

SharpSpring goes beyond basic landing pages and offers pre-built and customizable funnels. This features allows you to create a series of landing pages designed to work together to convert and transform visitors into leads.

SharpSpring Landing Page Builder Comparison

Act-On Blog Platform Competitor

Content is king of marketing, so make sure your blog efforts are as simple as possible. Look side-by-side at the blog builder in Act-On and SharpSpring to compare key functions and features, such as social sharing, advance post scheduling and more. See how Act-On’s blog tool stands up when it competes with others.

SharpSpring Blog Platform Competitors SharpSpring Blog Platform CompetitorsActOn Blog Platform Competitors
All PlansEnterprise
Point-And-Click Editor
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
RSS Email Syndication
Advance Post Scheduling
Social Sharing Widget

Blog builder unique to SharpSpring.

If content is king, SharpSpring takes the crown with it’s blog builder designed to enhance top-of-the-funnel marketing and lead acquisition. SharpSpring’s blog builder is also dynamic, allowing a blog to automatically respond to a lead’s attributes.

SharpSpring Blog Builder Comparison

Act-On Social Media Software Comparison

Social media should be directly integrated into your marketing automation platform. See how Act-On’s social media features compete with SharpSpring’s, by comparing key functions and features, such as social sharing, measuring social conversions and social listening.

SharpSpring Social Media Software Comparison SharpSpring Social Media Software ComparisonAct-On Social Media Software Comparison
All PlansEnterprise
Social-CRM Integration
Social Profiling
Social Listening / Monitoring
Social Publishing
Social Media Conversions
Content Calendar

Edge to SharpSpring in social features.

Both solutions offer social media profiling, allowing the sales team to interact with leads through social channels. More importantly, both platforms offer reporting and analytics to track social media conversions and ROI. SharpSpring has an advantage by offering a full content calendar, giving you a holistic view of all their scheduled emails, blog posts and social content.

SharpSpring Social Media Features Comparison

Act-On Sales Platform Alternatives

Unite sales and marketing teams with a single platform. See how Act-On marketing automation sales tracking features compare to SharpSpring’s in key areas such as CRM, integrations, lead scoring and more.

SharpSpring Sales Platform Alternatives SharpSpring Sales Platform AlternativesAct-On Sales Platform Alternatives
All PlansEnterprise
Built-In CRM
Advanced Lead Scoring
Adjustable Universal Lead Scoring
Native Salesforce Integration
Shopping Cart Integration
Built-In Call Tracking
Custom Notifications
Report Scheduling

Edge to SharpSpring in sales feature set.

SharpSpring sets itself apart from competitors by providing reporting features and the option to integrate an existing third-party CRM or use the extremely powerful, free, SharpSpring CRM. Act-On serves more as a repository or database than a true CRM, requiring sales and marketers to manage a third-party tool completely separately.

SharpSpring Sales-Focused Features Comparison

Act-On Software Integrations Alternatives

With technology evolving rapidly in the marketing automation space, integrations are vital to ensure your marketing automation platform performs. See how well Act-On software integrates with other tools like CRMs, CMSs, and more. See how Act-On compares to SharpSpring on integrations.

SharpSpring Software Integrations Comparison SharpSpring Software Integrations ComparisonActOn Software Integrations Comparison
All PlansEnterprise
CMS Compatibility
Open API
Zapier Integration
Piesync Integration
Multiple Device Tracking
Third-Party/Native Form Compatibility
Native Salesforce Integration
Advanced Reporting/Data Exports

Parity in platform features.

The platforms stack up well here, with both offering key integrations that are of value to marketers.

SharpSpring Platform Features Comparison

Act-On Platform Support and Service

Does Act-On stand behind the platform with comprehensive, free, support? Will Act-On support migrate you from another platform? Check out how Act-On alternatives compare in customer support.

SharpSpring Platform Support Competitors SharpSpring Platform Support CompetitorsAct-On Platform Support Competitors
All PlansEnterprise
Dedicated Customer Success Manager
Platform Migration SupportAll PlatformsMarketo / HubSpot Only
In-App Contextual Support Videos
Phone, Email Support

Migrations – two vs. all.

Act-On only supports migration from Marketo and HubSpot. SharpSpring will assist your migration regardless of your current marketing automation platform.

SharpSpring Customer Support Comparison

Act-On Agency Features Competitor

See why SharpSpring is the top Act-On competitor for agency marketing automation. Agencies choose SharpSpring as an Act-On alternative because Act-On isn’t designed to support agencies that same way SharpSpring is. SharpSpring doesn’t treat agencies like resellers – they are partners. SharpSpring’s agency pricing puts agencies in control.

SharpSpring Logo SharpSpring LogoActOn Logo
Rebrandable Interface (logo/colors)
White-Labeled URL
Rebrandable Sales Materials
Rebrandable Notifications
Multi-Client Management Console
Add a Client In-App
Share Templates Across Clients

SharpSpring is your partner.

Both platforms provide agency-focused features and allow agencies to determine how to charge clients. However, SharpSpring is specifically designed to build client relationships with the agency, not with a software provider. SharpSpring treats agencies as true partners rather than resellers, allowing them to set their own pricing for marketing automation and fully introduce their brand into the platform.

SharpSpring Agency Features Comparison

Easiest Provider to Work With

Fraction of the Cost of Competitors • Month-to-Month Contracts • Unlimited Users/Support

Month-to-Month Billing

A fraction of the cost of competitors and no long term contract.

Free, Unlimited Support

Phone and email support from your dedicated customer success manager is always free. Plus, you’ll get access to 100+ training videos to hone your skills.

Intuitive Interface

Get up and running quickly. Contextual help on every page of the platform.

Flexible Platform

Powerful native integrations, plus an open API and universal CMS compatibility.

Trusted by Thousands of Companies

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