Act-On Software Pricing and Reviews

Act-On pricing, reviews, and features compared against top competitors.

Compare Act-On Software to SharpSpring as a Lead Competitor

This side-by-side comparison of business integration software looks at Act-On marketing software and SharpSpring. Find out which has better pricing, reviews and features.
SharpSpring Reviews SharpSpring Reviews Act-On Reviews
Features Comparable
Terms Annual and monthly options Annual contract paid up front
Annual Cost* $15,588 $24,000
SharpSpring Logo
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ActOn Logo
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Terms SharpSpring LogoAnnual and monthly options ActOn Logo Annual contract paid up front
Annual Cost* SharpSpring Logo$15,000 ActOn Logo $27,600

* Cost for all products based on 20K contacts.

SharpSpring Review

Launched in 2014 to deliver powerful and affordable marketing automation, SharpSpring is a flexible platform that integrates easily with other tools. SharpSpring has annual and monthly payment options and is a fraction of the cost of competitors.

Act-On Review

Act-On offers enterprise-level marketing automation, website management tools and a basic partner system for agencies, relying heavily upon integration with other CRM platforms and services. Marketing and sales teams at more than 3,000 companies use Act-On.

Act-On Pricing

Compare Act-On pricing and terms to SharpSpring, a competitive alternative to Act-On. Review the details, including the number of contacts, inclusions and onboarding costs.

SharpSpring Pricing SharpSpring Pricing Act-On Pricing
20k Contact Plan Enterprise
Get Started Cost $3,248

(As little as)

Monthly Cost (Based on Annual Terms) $1,299/mo $2,000/mo
Annual Cost $15,588 $24,000
Onboarding (One time fee based on Annual Terms) $1,999 $5,000
Contacts 20k 20k
API Calls Included Per Day 50k 25K
Marketing Users Unlimited 6
Sales Users Unlimited 100
Emails Included Per Month 100K Unlimited

SharpSpring wins on cost and contract type.

SharpSpring comes in substantially lower than Act-On when it comes to annual costs.

SharpSpring Pricing & Terms Comparison

Comparison of Business Integration Software

Act-On Software Comparison

Compare Act-On email marketing software to SharpSpring features in key areas, such as the email designer, dynamic content, and render testing for email automation.

SharpSpring Email Software Comparison SharpSpring Email Software Comparison Act-On Email Software Comparison
All Plans Enterprise
Total 7/8 8/8
Drag-And-Drop Designer
WYSIWYG Interface
Dynamic Content
Responsive Templates
After-The-Click Tracking
Render Testing $
A/B Testing
RSS Email Syndication

Feature parity in email marketing.

Email marketing is at the core of all marketing automation platforms. SharpSpring and Act-On both excel in this area by offering all of the features that help agencies use email as an effective campaign tool for their clients.

SharpSpring Email Features Comparison

$ = available for additional charge

Act-On Automation Platform Alternatives

See how Act-On marketing automation features stack up against SharpSpring in key areas, such as branching workflows, behavior-based automations, and automation functions that accelerate your marketing efforts.

SharpSpring Automation Platform Competitors SharpSpring Automation Platform Competitors Act-On Automation Platform Competitors
All Plans Enterprise
Total 11/11 10/11
Visual Workflow Builder
Unlimited Workflows and Tasks
Triggers and Filters
Branching Workflows
Time-Based Automations
Behavior-Based Automations
Advanced Lead Scoring
Dynamic Lists
Advanced Segmentation
Dynamic Landing Pages

Edge to SharpSpring on flexibility and features.

Automation is another area where SharpSpring and Act-On both have a rich feature set. However, SharpSpring offers marketers a visual workflow builder to help them visualize the buyer’s journey.

SharpSpring Automation Features Comparison

Act-On Forms Software Comparison

Forms are a vital component of lead generation and nurturing, so marketing automation should feature strong form functions. See how Act-On compares in key form functions, such as analytics, auto-complete, progressive profiling and dynamic form features.

SharpSpring Forms Software Alternatives SharpSpring Forms Software Alternatives Act-On Forms Software Alternatives
All Plans Enterprise
Total 12/12 12/12
Drag-And-Drop Form Designer
Dynamic Forms
Use CSS To Match Your Site
Customized Fields
Custom Calls To Action
Progressive Profiling
Form Analytics
Third-Party Forms Supported
Third-Party Post-Back
Native GoToWebinar Integration
Native WebEx Integration

Parity in form features.

Forms is another area where SharpSpring and Act-On both have a rich feature set and match up evenly. Both platforms excel in this area by offering all of the features and tools that help agencies to gather information about their leads.

SharpSpring Form Features Comparison

Act-On Contact Tracking Platform Comparison

Contact tracking makes it easy to follow your contacts through the sales and marketing funnel. View a side-by-side comparison of Act-On and SharpSpring for contact tracking features. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors and more.

SharpSpring Contacts and Tracking Platform Comparison SharpSpring Contacts and Tracking Platform Comparison Act-On Contacts and Tracking Platform Comparison
All Plans Enterprise
Total 6/6 6/6
Identify Anonymous Site Visitors
Track Behavior History Of Known Leads
Timeline Of Lead Interactions
Daily Email Of Site Visitors
Important Page Visit Tracking
Advanced Lead Scoring

Contact tracking features pair up.

Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. SharpSpring’s Life of the Lead sets it apart, featuring a timeline of interactions between the lead, your website, your communications, and any events or changes made to the record in SharpSpring.

SharpSpring Contact Tracking Comparison

Act-On Landing Page Software Alternatives

Landing pages are key to conversions and should work in direct support of your marketing automation efforts. Compare the landing page designers in Act-On vs SharpSpring, including key functions and features such as dynamic content, a template library, and more.

SharpSpring Landing Page Software Alternatives SharpSpring Landing Page Software Alternatives Act-On Landing Page Software Alternatives
All Plans Enterprise
Total 7/7 6/7
Drag-and-Drop Designer
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
Optimize For Mobile
Build Single Landing Pages
Build Landing Page Funnels

SharpSpring wins with funnels.

SharpSpring goes beyond basic landing pages and offers pre-built and customizable funnels – a series of landing pages designed to work together to convert and transform visitors into leads.

SharpSpring Landing Page Builder Comparison

Act-On Blog Platform Competitor

Content is king of marketing, so make sure your blog efforts are as simple as possible. Look side-by-side at the blog builder in Act-On and SharpSpring to compare key functions and features, such as social sharing, advance post scheduling and more. See how Act-On’s blog tool stands up when it competes with others.

SharpSpring Blog Platform Competitors SharpSpring Blog Platform Competitors ActOn Blog Platform Competitors
All Plans Enterprise
Total 7/7 0/7
Drag-and-Drop Editor
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
RSS Email Syndication
Advance Post Scheduling
Social Sharing Widget

Blog builder unique to SharpSpring.

If content is king, SharpSpring wins. Its blog builder is designed to give your top-of-the-funnel marketing and lead acquisition efforts the royal treatment. SharpSpring’s blog builder is also dynamic, allowing a blog to automatically respond to a lead’s attributes.

SharpSpring Blog Builder Comparison

Act-On Social Media Software Comparison

Social media should be directly integrated into your marketing automation platform. See how Act-On’s social media features compete with SharpSpring’s, by comparing key functions and features, such as social sharing, measuring social conversions and social listening.

SharpSpring Social Media Software Comparison SharpSpring Social Media Software Comparison Act-On Social Media Software Comparison
All Plans Enterprise
Total 6/6 6/6
Social-CRM Integration
Social Profiling
Social Listening / Monitoring
Social Publishing
Social Media Conversions
Content Calendar

Edge to SharpSpring in social features.

Both solutions offer social media profiling and the ability for the sales team to interact with leads through social channels. More importantly, both platforms can track social media conversions/ROI.

SharpSpring Social Media Features Comparison

Act-On Sales Platform Alternatives

Unite sales and marketing teams with a single platform. See how Act-On marketing automation sales tracking features compare to SharpSpring’s in key areas such as CRM, integrations, lead scoring and more.

SharpSpring Sales Platform Alternatives SharpSpring Sales Platform Alternatives Act-On Sales Platform Alternatives
All Plans Enterprise
Total 9/10 8/10
Built-In CRM
Sales Automation
IMAP Syncing $ 3rd party
Custom Analytics and Dashboards
Report Scheduling
Advanced Lead Scoring
Book Meetings
Outbound Dialing/Call Tracking
Custom Notifications
Shopping Cart Integration

Edge to SharpSpring in sales feature set.

SharpSpring sets itself apart from competitors with reporting features and by providing a free CRM that’s also optional (i.e., it plays nice with other CRMs). With Act-On, a user must have another CRM; otherwise data is simply stored in what is effectively a repository.

SharpSpring Sales-Focused Features Comparison

Act-On Software Integrations Alternatives

With technology evolving rapidly in the marketing automation space, integrations are vital to ensure your marketing automation platform performs. See how well Act-On software integrates with other tools like CRMs, CMSs, and more. See how Act-On compares to SharpSpring on integrations.

SharpSpring Software Integrations Comparison SharpSpring Software Integrations Comparison ActOn Software Integrations Comparison
All Plans Enterprise
Total 7/8 7/8
CMS Compatibility
Open API
Zapier Integration
Piesync Integration
Multiple Device Tracking
Third-Party/Native Form Compatibility
Native Salesforce Integration $ $
Advanced Reporting/Data Exports

Parity in platform features.

The platforms stack up well here, with both offering key integrations that are of value to marketers.

SharpSpring Platform Features Comparison

Act-On Platform Support and Service

Does Act-On stand behind the platform with comprehensive, free, support? Will Act-On support migrate you from another platform? Check out how Act-On alternatives compare in customer support.

SharpSpring Platform Support Competitors SharpSpring Platform Support Competitors Act-On Platform Support Competitors
All Plans Enterprise
Total 5/5 3/5
Dedicated Customer Success Manager $
Platform Migration Support $
Phone/Email Support
Library of OnDemand Training Resources
Live Chat

Customer support included with SharpSpring.

Act-On charges extra for a dedicated account manager and platform migration support. These features included at no extra charge with SharpSpring.

SharpSpring Customer Support Comparison

Easiest Provider to Work With

Fraction of the Cost of Competitors • Month-to-Month Contracts • Unlimited Users/Support

Agency-Focused Features

With single-sign-on, manage your clients all in one spot in our Client Management Console.

Free, Unlimited Support

Phone and email support from your dedicated customer success manager is always free. Plus, you’ll get access to 100+ training videos to hone your skills.

Intuitive Interface

Get up and running quickly. Contextual help on every page of the platform.

Flexible Platform

Powerful native integrations, plus an open API and universal CMS compatibility.

Trusted by Thousands of Companies

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