Marketo Competitors Pricing & Reviews

Marketo Pricing

Compare Marketo Pricing and Reviews for Top 5 Competitors
Marketo pricing, reviews, and features compared against top competitors.
SharpSpring Logo SharpSpring Reviews Marketo Reviews
20k Contact Plan Basic plan with upgrade to 20k contacts
Features Comparable
Terms Annual and monthly options Annual and quarterly options
Annual Cost* $15,588 $27,000
SharpSpring Logo
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Marketo Logo
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Software Advice
Terms SharpSpring LogoAnnual and monthly options Marketo Logo Annual
Annual Cost* SharpSpring Logo$15,000 Marketo Logo $33,300

* Cost for all products based on 20K contacts.

SharpSpring Review

SharpSpring launched in 2014 to deliver powerful and affordable marketing automation. It’s a flexible platform that integrates easily with other tools. SharpSpring has annual and monthly payment options and is a fraction of the cost of competitors.

Marketo Review

Marketo launched in 2006 and has been a market leader since 2012, providing an engagement marketing platform with bundled services including marketing automation, email marketing and more. Marketo’s price point is on the high end of the spectrum and an annual contract with quarterly payment is required.

Marketo Pricing

Compare Marketo pricing and terms to SharpSpring, a top Marketo competitor. Review the details; including the number of contacts, what’s required up-front and how Marketo compares on onboarding costs.

SharpSpring Logo SharpSpring Pricing Marketo Pricing
20k Contact Plan 20k Contact Plan
Get Started Cost $3,298

(Month 1 + Onboarding)

Monthly Cost (Based on Annual Terms) $1,299/mo $2,250/mo
Annual Cost $15,588 $27,000
Onboarding (Based on Annual Fees) $1,999 $12,000
Contacts 20k 20k
API Calls Included Per Day 50K 50K
Users Unlimited 50
Emails Included Per Month 100K Unlimited

SharpSpring wins on cost and contract type

SharpSpring comes in substantially lower than Marketo when it comes to monthly costs and is also lower for onboarding.

SharpSpring Pricing & Terms Comparison

*$6,750 for first quarter + $12,000 onboarding

Marketo Email Software Comparison

Compare Marketo’s email marketing features to SharpSpring’s. See how Marketo competes in key areas, such as the email designer, dynamic content, and render testing.

What is dynamic content?
Dynamic content allows marketers to switch out areas of content, such as a headline, image or text, to suit the viewer. This is done automatically without writing any new code. The switch is made based on lead attributes that the marketer chooses.
What is render testing?
Render testing is a type of cross-platform quality assurance that tests emails and email campaigns for any potential issues that may arise on different platforms such as Outlook, Gmail, mobile devices and more.
Find a competitive alternative to Marketo for email automation.

SharpSpring Logo SharpSpring Email Software Comparison Marketo Email Software Comparison
20K Contracts 20K Contracts
Total 7/8 8/8
Drag-And-Drop Designer
WYSIWYG Interface
Dynamic Content
Responsive Templates
After-The-Click Tracking
Render Testing $
A/B Testing
RSS Email Syndication

Feature parity in email marketing.

Email marketing is at the core of all marketing automation platforms. SharpSpring and Marketo both excel in this area by offering a wealth of features that serve as effective campaign tools for marketers.

SharpSpring Email Features Comparison

$ = available for additional charge

Marketo Automation Platform Alternatives

Explore alternatives to Marketo in automation features. See how Marketo compares in key areas, such as branching workflows, behavior-based automations and more. Find an alternative to Marketo for key automation functions that drive your marketing.

What is branching workflow?
Marketers use presets to trigger certain automated actions. This is called branching logic. Once triggered, this action pushes potential leads through workflows meant to ultimately end up with a sale. This entire process is known as branching workflow.
What is behavior-based automation?
The ability to track a potential lead’s online behavior and use the information gleaned to create automated marketing strategies is known as behavior-based automation.
What is advanced lead scoring?
A marketer’s ability to rank where potential leads are in the sales funnel is known as advanced lead scoring. It can give marketers an idea of how to reach the lead to complete the sale.
What is advanced segmentation?
Advanced segmentation allows marketers to divide leads into specific groups based on data collected.

SharpSpring Automation Platform Competitors SharpSpring Logo Marketo Automation Platform Competitors
20k Contacts 20k Contacts
Total 11/11 11/11
Visual Workflow Builder
Unlimited Workflows and Tasks
Triggers and Filters
Branching Workflows
Time-Based Automations
Behavior-Based Automations
Advanced Lead Scoring
Dynamic Lists
Advanced Segmentation
Dynamic Landing Pages

Strong automation features in both platforms.

Automation is another area where SharpSpring and Marketo match up fairly evenly in terms of features, with both platforms offering marketers the tools they need.

SharpSpring Automation Features Comparison

Marketo Forms Software Alternatives

Compare key form features between Marketo and a top competitor. See how Marketo compares in key form functions, such as analytics, auto-complete, progressive profiling* and more. Compare dynamic form features. Find an alternative to Marketo for form building – a vital component of lead collection for marketers.

SharpSpring Logo SharpSpring Forms Software Alternatives Marketo Forms Software Alternatives
20k Contacts 20k Contacts
Total 12/12 12/12
Drag-and-Drop Form Designer
Dynamic Forms
Use CSS To Match Your Site
Custom Calls To Action
Progressive Profiling
Hidden Fields Supported
Referral Forms/Fields
Third-Party Forms Supported
Third-Party Post-Back
Native GoToWebinar Integration
Native WebEx Integration

An even match in form features.

SharpSpring and Marketo both have powerful form features to allow marketers to bring in leads with ease. In both platforms, forms can be designed to match the look and feel of your website.

SharpSpring Form Features Comparison

Marketo Contacts and Tracking Platform Comparison

View a side-by-side comparison of Marketo and SharpSpring for contact tracking features. Learn about Marketo competitors for contact tracking. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors and more. Find a competitor to Marketo that makes it easy to track your contacts through the sales and marketing funnel.

SharpSpring Contacts and Tracking Platform Comparison SharpSpring Contacts and Tracking Platform Comparison Marketo Contacts and Tracking Platform Comparison
20k Contacts 20k Contacts
Total 5/5 5/5
Identify Anonymous Site Visitors
Track Behavior History of Known Leads
Timeline of Lead Interactions
Daily Email of Site Visitors
Important Page Visit Tracking

Contact tracking features pair up.

Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. SharpSpring’s Life of the Lead sets it apart, featuring a timeline of interactions between the lead, your website, your communications, and any events or changes made to the record in SharpSpring.

SharpSpring Contact Tracking Comparison

Marketo Landing Page Software Alternatives

Landing pages are key to conversions, so be sure you’ve got the right tool. Compare the landing page designers in Marketo vs SharpSpring. Learn about alternatives to Marketo for building and designing landing pages that convert. Compare key functions and features, such as dynamic content, a template library, and more.

SharpSpring Landing Page Software Alternatives SharpSpring Landing Page Software Alternatives Marketo Landing Page Software Alternatives
20k Contacts 20k Contacts
Total 7/7 7/7
Point-And-Click Designer
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
Optimize For Mobile
Build Single Landing Pages
Build Landing Page Funnels

Both platforms offer landing page funnels.

SharpSpring and Marketo both offer landing page designers that go beyond basics by offering pre-built and customizable funnels – a series of landing pages designed to work together to convert visitors into leads. Both offer an extensive library of responsive landing page templates, and both make it easy to set up workflows from landing pages.

SharpSpring Landing Page Builder Comparison

Marketo Blog Platform Alternatives

Fill the top of your funnel with a blogging tool that makes blogging easy. Compare the blog builder in Marketo and SharpSpring. See if there are alternatives to Marketo’s blogging tool. Compare key functions and features, such as social sharing, advance post scheduling, and more. See how Marketo’s blog tool stands up when it competes with others.

What is RSS email syndication?
RSS stands for “Really Simple Syndication.” This is useful because it automatically collects new data from your website to send to subscribers via email.

Blog Platform Competitors Blog Platform Competitors Marketo Blog Platform Competitors
20k Contacts 20k Contacts
Total 7/7 0/7
Drag-and-Drop Editor
WYSIWYG Interface
Dynamic Content
Library Of Responsive Templates
RSS Email Syndication
Advance Post Scheduling
Social Sharing Widget

Blog builder unique to SharpSpring.

If content is king, SharpSpring wins by offering a blog builder designed to crown your top-of-the funnel marketing and lead acquisition efforts. SharpSpring’s blog builder is also dynamic, allowing the index page to automatically respond to a lead’s attributes.

SharpSpring Blog Builder Comparison

Marketo Social Media Software Comparison

Track social media efforts in your marketing automation platform. See how Marketo’s social media features compete with SharpSpring’s. Take a look at Marketo pricing plans and see what alternatives exist in terms of social media. Compare key functions and features, such as social sharing, measuring social conversions and more. See how Marketo’s social features perform and what Marketo competitors are offering as well.

SharpSpring Social Media Software Comparison SharpSpring Social Media Software Comparison Marketo Social Media Software Comparison
20k Contacts 20k Contacts
Total 6/6 4/6
Social-CRM Integration
Social Profiling
Social Listening/Monitoring
Social Media Publishing
Social Media Conversions
Content Calendar

Edge to SharpSpring in social features.

Both solutions offer social media profiling and the ability for sales teams to interact with leads through social channels. More importantly, both platforms can track social media conversions/ROI. SharpSpring wins with its content calendar, which allows users to get a holistic view of all their scheduled emails, blog posts and social content.

SharpSpring Social Media Features Comparison

Marketo Sales Platform Alternatives

Unite sales and marketing teams in your marketing automation platform. See how Marketo’s sales tracking features compare to SharpSpring’s. Check out Marketo CRM alternatives. Compare key functions, such as integrations, lead scoring and more.

SharpSpring Sales Platform Alternatives SharpSpring Sales Platform Alternatives Marketo Sales Platform Alternatives
20k Contacts 20k Contacts
Total 9/10 4/10
Built-In CRM
Sales Automation $
IMAP Syncing $ 3rd party
Custom Analytics and Dashboards
Report Scheduling
Advanced Lead Scoring
Book Meetings
Outbound Dialing/Call Tracking
Custom Notifications
Shopping Cart Integration

Edge to SharpSpring in sales features.

SharpSpring sets itself apart from competitors by providing a free CRM that’s also optional (i.e., it plays nice with other CRMs). With Marketo, a user must have another CRM; otherwise data is simply stored in what is effectively a repository. This means that more third-party CRM software licenses are required in order for Marketo to be as effective, which also means more required integrations and more costs.

SharpSpring Sales-Focused Features Comparison

Marketo Software Integrations Alternatives

Integrations are vital to ensuring your marketing automation platform performs. Is the system open to integrations? See how well Marketo integrates with other tools like CRMs, CMSs and more. See how Marketo pricing compares to SharpSpring on integrations.

SharpSpring Software Integrations Comparison SharpSpring Software Integrations Comparison Marketo Software Integrations Comparison
20k Contacts 20k Contacts
Total 6/7 7/7
Universal CMS Compatibility
Open API
Zapier Integration
PieSync Integration
Multiple Device Tracking
Third-Party/Native Form Compatibility
Native Salesforce Integration $

Parity in platform features.

The platforms stack up well here, with both offering key integrations that are of value to marketers.

SharpSpring Platform Features Comparison

Marketo Platform Support Alternatives

Does Marketo stand behind the platform with comprehensive, free support? Will Marketo support migrate you from another platform? Check out how Marketo competitors compare in customer support. Watch out for extra fees in the total Marketo cost.

SharpSpring Platform Support Competitors SharpSpring Platform Support Competitors Marketo Platform Support Competitors
20k Contacts 20k Contacts
Total 6/6 4/6
Phone, Email Support
Ongoing Training
Platform Migration Support Included, but limited
Dedicated Account Manager Included, but limited
Library of OnDemand Training Resources
Live Chat

Customer support is a key focus for both platforms.

Both SharpSpring and Marketo offer platform migration support and a dedicated success manager, but Marketo limits support to 15 hours before extra charges are incurred. Additionally, Marketo charges a custom add-on fee for any integration assistance, while SharpSpring always offers unlimited free assistance to help with implementing integrations.

SharpSpring Customer Support Comparison

Easiest Provider to Work With

Fraction of the Cost of Competitors • Month-to-Month Contracts • Unlimited Users/Support

Agency-Focused Features

With single-sign-on, manage your clients all in one spot in our Client Management Console.

Free, Unlimited Support

Phone and email support is 100% free. 100+ training videos. A dedicated customer success manager.

Intuitive Interface

Get up and running quickly. Contextual help on every page of the platform.

Flexible Platform

Powerful native integrations plus an open API and universal CMS compatibility.

Trusted by Thousands of Companies

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