Instead of a stumbling block, attribution should be a game-changer
Attributing marketing efforts to positive campaign impact does more than prove it was money well spent. It shows where to focus more spending and help grow revenue.
Why is Attribution so critical?
Agencies and clients both want to know, is this effort working? What’s the ROI? Where can I improve and yield even better, more effective results? When those questions can’t be answered, well, nerves and relationships can fray.
While attribution can give insights that inform decisions and build solid partnerships between agencies and clients, sometimes that data isn’t always easily or quickly decimated. So, more time is spent on figuring out what it means instead of where to focus on improving marketing efforts and driving revenue.
More than 75% of marketers feel challenges to marketing attribution are missed opportunities for revenue growth.
Source: The State of MarTech. Conducted by Ascend2 and SharpSpring. Published August 2021. N = 187 U.S. marketing professionals
The Attribution Solution: