Agency Solutions

Instead of a stumbling block, attribution should be a game-changer

Attributing marketing efforts to positive campaign impact does more than prove it was money well spent. It shows where to focus more spending and help grow revenue.

Why is Attribution so critical?

Agencies and clients both want to know, is this effort working? What’s the ROI? Where can I improve and yield even better, more effective results? When those questions can’t be answered, well, nerves and relationships can fray.

While attribution can give insights that inform decisions and build solid partnerships between agencies and clients, sometimes that data isn’t always easily or quickly decimated. So, more time is spent on figuring out what it means instead of where to focus on improving marketing efforts and driving revenue.

3 Tactics to Improve Marketing Attribution

ABO. Always. Be. Optimizing. Whatever the tactic or campaign, adjusting it to reach its maximum potential is a winning strategy. Driving that optimization is data. And not just collecting it for collection’s sake. But having a firm grasp on it to guide decisions. Let’s take a look at some tactics to keep in mind.

Tactic #1: Understand the Data

When data exists in pieces and fragments, you can’t get a clear and accurate depiction of your customer’s journey and what’s helping drive conversions. Tear down the data silo and get a holistic view. A good place to start is your client’s CRM.

Tactic #2: Streamline with Automation

To really help improve marketing attribution, turn to marketing software that can automate some of your process, such as contact duplication, lead-to-account matching, contact-to-opportunity matching, and more. When marketing and sales can automate and standardize, you’re in a better position for true attribution.

Tactic #3: Determine Conversion Cost & Revenue

To really demonstrate the value of your marketing spend, you have to understand what success looks like and what your end-to-end conversion cost and revenue are. Armed with that information, attribution can turn a good marketing strategy into one that is a game-changer for your business, by helping you invest in what’s hitting the mark.

More than 75% of marketers feel challenges to marketing attribution are missed opportunities for revenue growth.

Source: The State of MarTech. Conducted by Ascend2 and SharpSpring. Published August 2021. N = 187 U.S. marketing professionals

How can you improve your marketing attribution?

  • Understand the data – Remove the fragmented data silo that obscures the customer journey.

  • Implement automation – Put marketing software in place that allows sales and marketing to automate and standardize.

  • Knowing your cost & revenue – Knowing what success looks like will help frame marketing efforts and how to optimize them to get there.

The Outcomes of Poor Attribution

  • Spending (ie. wasting) hours and hours of billable time on campaign attribution rather than working on ways to grow your business. Gaps in serving every buyer feel impossible to close
  • Seeing your client’s cost per lead skyrocket and having to explain why
  • Burning up valuable time on reporting
  • A dramatic increase in your churn rate

The Attribution Solution:

Don’t let data silos obscure a clear and accurate depiction of the customer journey! Consider automating some of your processes.

Here’s How a Simple Formula Changes Things

A central platform is no longer just a “nice-to-have”. It’s essential for agencies to compete!

Putting data to work to show your clients you understand their buyers’ unique needs and interests, PLUS communicating with them effectively EQUALS more customers, loyalty and recurring revenue.

Imagine a day where you can:

  • Show holistically how each of your clients’ customers buy
  • Execute informed, better marketing
  • Influence more buying decisions
  • Hit your goals
  • Align results to goals
  • Gain new retainer business

We’ll show you how it works

Sign up for a personalized tour of SharpSpring to see how we can help you drive revenue growth.

Called a Powerful Marketing Automation Platform, We Prefer Revenue Growth Platform

Aside from being easy to use, easy to work with and more affordable, our primary goal is to help you grow your agency.

As your partner, we wouldn’t be doing our job if we didn’t connect the dots.

  • Get what you need from one spot. Gain deep insight into demographic and firmographic profiles. See behavioral activities across every customer and their journey (we call it the “Life of the Lead”).
  • Champion better marketing. Execute campaigns with less effort—across multiple channels, verticals, buyers and buying stages—personalized dynamically to each contact.
  • Give your team the right tools for the job. From campaigns to deal tracking, sales enablement features and reporting, less jumping from tool to tool means less missteps for everyone.

SharpSpring gives you a competitive advantage.

More than 2,000 agencies have chosen SharpSpring. See what they have to say.

Clients feel the success

"I can now go to my clients and say ‘Hey, $10 bills are turning into $100 bills, and I’ve got the data to prove it."

Jeff Greer

CEO, Easyfish Marketing

Understanding the customer journey

"Through understanding the online customer journey, we can better align with the wishes and expectations of our target groups. SharpSpring has proven to be a valuable tool in this strategy, and a complete and affordable solution."

Koen van de Sanden

Online Marketing Manager of Limagrain Nederland, ReMarkAble client

Finding engaged customers

“With SharpSpring, every time a lead opens an email or visits the website their score goes up, so we know that they are engaged. We also know what products they are interested in so that we can send more targeted messaging.”

Kim Kinney

Director of Marketing, Brytons Home Improvement

SharpSpring is built for marketing and sales success

We understand how marketing attribution can be a game-changer for you with your clients. In fact, we’ve been doing it for quite some time. Take a look at a recent case study that shows how SharpSpring helped PlanStartGrow reduce their client’s cost per lead by 80% with better campaign tracking and segmentation.

Be the Revenue-Driving Hero to Your Clients

Delivering excellent, measurable results, faster and more efficiently, transforms you from agency vendor to trusted partner. And, best of all, it helps build stronger, more profitable relationships!