Beating the Competition Takes Insights and Action
Your clients find themselves in a crowded market with everyone trying to reach and convert the same leads. The truth is, not all marketers are putting themselves in the best position to engage with customers. And this leaves the door open for you to help bring about a competitive edge and raise your stock with both current and potential clients.
Getting there means truly understanding the situation your clients find themselves in. The State of MarTech report conducted by research firm Ascend2 and SharpSpring, surveyed 187 marketing professionals to get to the root of the problems and challenges they face. The findings, including the fact that 95% of marketers believe personalization significantly improves campaign performance, are key to identifying advantages and aiding in success.
3 Focus Points for Competitive Advantage
Your clients pride themselves on developing innovative ideas to meet their customers needs and help spur growth and revenue. They need you to make sure that message of innovation cuts through the clutter and resonates with audiences before their competition. While there are many things you can do as an agency to help them stand out, here are 3 points of emphasis.
51% of marketers have marketing tools that are only partially integrated or use manual processes between tools.
Source: The State of MarTech. Conducted by Ascend2 and SharpSpring. Published August 2021. N = 187 U.S. marketing professionals
Whereâs the Competitive Advantage Opportunity?
- Address Data Issues- Streamline the data and make sure a companyâs CRM, marketing automation, email, sales engagement, social media and ads data are on the same page.
- Integrate Marketing Tools- Most marketers donât have tools that play well together, creating opportunity for an edge. According to The State of MarTech, the most successful marketers are 118% more likely to be fully integrated.
- Personalization is King- By addressing data, attribution and time issues, you can deliver a more personalized customer experience, which helps increase customer retention and revenue.
The effects of lacking a competitive edge
- Messages and efforts fall into a cluttered marketing space
- Customers are less likely to engage with your clients
- No insight to whatâs working or where to allocate budgets effectively
- Lack of 1-1 customer experience ⢠Agency ROI suffers
Adapt and Win
When you make adjustments such as Integrating your marketing tools and personalizing your messaging, your competition will be at a disadvantage
How to get the edge:
- Streamline your data
- Make sure data from CRMs, emails, and marketing automation are working together
- Make attribution a priority
- Use a personalized, 1-1 approach
The Right Marketing Tool is an Competitive Advantage
SharpSpringâs centralization means having a tech stack that’s leaner and works to increase attribution. It helps you focus on delivering the 1-1 customer experience and drives campaign success to provide your clients a competitive advantage and boost their revenue.
Request a one-on-one personalized demo of SharpSpring and see how we can help.
Imagine a day when you can:
- Enable better end-to-end visibility of prospects and customers
- Convert leads to sales faster
- Execute informed, better marketing
- Reduce operational silos
- Lower operational costs and increase ROI
- Increase customer engagement
- Create more meaningful 1-1 customer experiences
Weâll show you how it works
Sign up for a personalized tour of SharpSpring to see how we can help you drive revenue growth.
Called a Powerful Marketing Automation Platform, We Prefer Revenue Growth Platform
Aside from being easy to use, easy to work with and more affordable, our primary goal is to help you grow your revenue.
- As your partner, we wouldnât be doing our job if we didnât connect the dots.
- Get what you need from one spot. Gain deep customer insights into lead nurturing and converting to sales faster by seeing behavioral activities across every customer and their journey (we call it the âLife of the Leadâ).
- Champion better marketing. Execute campaigns with less effortâacross multiple channels, verticals, buyers and buying stagesâpersonalized dynamically to each contact.
- Give teams the right tools for the job. From campaigns to deal tracking, sales enablement features and reporting, less jumping from tool to tool means less missteps for everyone.
SharpSpring gives you a competitive advantage.
More than 2,000 agencies have chosen SharpSpring. See what they have to say.
The State of MarTech (New Research)
Over one-quarter (26%) of marketers are having difficulty attributing campaign results to marketing efforts. Without a clear understanding of what is working and what isnât working, you cannot manage your budget and programs, giving your clients’ competitors an advantage. We know because along with Ascend2 we interviewed 187 marketing professionals and generated a report youâll find extremely useful.
