Are your broad, shotgun campaigns missing the mark?
Clients want campaign efforts that make meaningful connections with their audience and drive engagement and, ultimately, revenue.
Personalized Campaigns Create 1-1 Experiences and Get Results
Customers are savvy. They can spot generic marketing messaging a mile away. Which means the old “spray and pray” method, with its broad appeal sent to a general audience, just becomes more marketing noise. It’s a turnoff and most likely doesn’t drive action or show ROI that’s critical to a successful agency/client relationship.
Personalized efforts — campaigns that deliver a 1-1 experience for customers — are one key to getting the results your clients want and expect. In a survey of 364 marketing professionals conducted by the research firm Ascend2, 95% of them said personalization significantly improves campaign performance. When you speak to people as individuals, not as a massive collective, your efforts strike a chord.
95% of marketers said using personalization significantly improves campaign performance.
Source: The State of MarTech. Conducted by Ascend2 and SharpSpring. Published August 2021. N = 187 U.S. marketing professionals
Personalize and Thrive