Are sales and marketing living in harmony?
Too often the answer is a resounding no. When the technology utilized by the sales and marketing teams isn’t aligned, inefficiency creeps in, sales opportunities are lost, frustration mounts and business suffers.
What’s causing the friction?
When sales and marketing teams are unable to get the full picture of the customer lifecycle from beginning to end, it’s difficult (if not impossible) to understand what is and isn’t working.
Data can be very useful. But having too much of it from several sources can be problematic. Are your dollars actually driving conversions? Do you have the right amount allocated for your campaign?
43% of agency marketers say streamlining marketing and sales efforts is the top reason for automation implementation
Source: The State of MarTech. Conducted by Ascend2 and SharpSpring. Published August 2021. N = 187 U.S. marketing professionals