Last updated on February 10, 2018
Marketing and lead generation have changed dramatically since the pre-internet days, now taking place primarily online rather than in person or by phone. And while generating leads online may seem like a daunting task, marketing automation and other platforms can help make it easy. Nearly half the world’s population uses the internet, which means there’s an immense sea of potential…
Last updated on February 10, 2018
While lead scoring is an essential component of your sales and marketing processes, without an action plan on what you will do with those qualified leads, the whole thing can be thrown in the trash. It’s important to go one step beyond lead scoring to ensure that your marketing and sales are aligned with what your prospects need. Start with…
Last updated on February 10, 2018
While marketing automation is one of the best ways to reach your leads without breaking your back with effort, the success actually comes from what you do long before your marketing activities are automated. Defining your marketing and lead processes first, understanding your buyer and her place in the buying cycle, and ensuring a solid handoff to sales requires time…
