Do you have the customer insights to fuel your marketing strategy?
For many businesses, having clean, usable data that creates a 1-to-1 experience for their customers is the key to unlocking its full potential.
Keeping your data tight and focused pays dividends
The more data the merrier is often not the case. Too much data (or the wrong types of it) can cause your team to produce ineffective marketing efforts that fail to connect with potential customers. If you don’t think your data is up to par, you’re not alone.
According to The State of MarTech, a comprehensive report from the research firm Ascend2, 59% of marketers say they DO NOT have the data they need to feel confident about which marketing campaigns are working and which are not. Often, that’s the result of data being scattered across several unconnected systems that breed inefficiency.
83% of marketing professionals agree that consolidating their marketing and sales tools would increase productivity and efficiency.
Source: The State of MarTech. Conducted by Ascend2 and SharpSpring. Published August 2021. N = 187 U.S. marketing professionals
Your Solution to Utilizing Data That Drives Client Revenue: