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Beating the Competition Takes Insights and Action
Today, marketers find themselves in a crowded space with many using the same tools and tactics to engage with customers. This leaves the door open for you to gain a competitive edge. Getting there takes understanding the big picture. The State of MarTech report, conducted by the research firm Ascend2 and SharpSpring, surveyed 187 marketing professionals to get to the root of the problems and challenges they face. The findings are key to identifying the advantages that lead to success.
51% of marketers have marketing tools that are only partially integrated or use manual processes between tools.
Source: The State of MarTech. Conducted by Ascend2 and SharpSpring. Published August 2021. N = 187 U.S. marketing professionals
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