Let’s Talk Growing Leads and Increasing Traffic
Ask any marketer or demand generation professional and they’ll tell you they want two things: To grow traffic and to generate more quality leads.
On The Path to Boosting Revenue
Most marketers want to increase revenue. According to data collected by the research firm Ascend2 and SharpSpring, and published in The State of MarTech report, acquiring more customers and growing revenue were the top 2 priorities of marketing professionals. But in order to get there, generating quality traffic and leads must come first.
That’s easier said than done, as marketers identified generating quality leads as the #1 greatest challenge of their overall digital marketing strategy, according to The State of MarTech. So how do you get the leads to grow revenue? Let’s take a closer look.
Marketing professionals identified Generating Quality Leads as their greatest challenge of their overall digital marketing strategy.
Source: The State of MarTech. Conducted by Ascend2 and SharpSpring. Published August 2021. N = 187 U.S. marketing professionals
A Winning Formula to Grow Leads and Revenue: