Ask any marketer or demand generation professional and they’ll tell you they want two things: To grow traffic and to generate more quality leads.
On The Path to Boosting Revenue
Most marketers want to increase revenue. According to data collected by the research firm Ascend2 and SharpSpring, and published in The State of MarTech report, acquiring more customers and growing revenue were the top 2 priorities of marketing professionals. But in order to get there, generating quality traffic and leads must come first.
That’s easier said than done, as marketers identified generating quality leads as the #1 greatest challenge of their overall digital marketing strategy, according to The State of MarTech. So how do you get the leads to grow revenue? Let’s take a closer look.
3 Issues to Growing Leads and Traffic
While generating more sales and revenue is the end goal, it’s also the downstream result of growing leads and gaining increased traffic. Here are a few issues marketers have identified as sticking points to lead and traffic growth.
Issue #1: Can’t Carry Out Effective Targeted Campaigns
It’s not easy to find the right messaging and communicate it to the right audience at the right time. Not seeing the results of your efforts is extremely frustrating.
Issue #2: No Time or Resources to Spur Growth “
You can’t underestimate the importance of having enough time or the right resources. When you’re focused on creating the campaigns themselves, or poring over the data to determine their effectiveness, there isn’t brain space left to generate innovative ideas for business growth.
Issue #3: My Marketing Tools Aren’t Helping
While marketing tools are great to have, if there are too many of them, or they don’t play well with other tools, then they become a huge hindrance. Streamlined tools make it easier to see campaign results to determine if adjustments are needed.
Marketing professionals identified Generating Quality Leads as their greatest challenge of their overall digital marketing strategy.
Source: The State of MarTech. Conducted by Ascend2 and SharpSpring. Published August 2021. N = 187 U.S. marketing professionals
How Do You Get The Leads That Fuel Revenue?
Tighten Up The Stack – By making your technology stack leaner, you’re eliminating silos that prevent better end-to-end views of prospects and customers, which means you’ll help deliver a better 1-to-1 experience.
Let Automation Do The Campaign Work – By employing automation, you don’t have to worry about messaging, target audiences, or making adjustments to hit campaign goals, which frees you up to focus on more important things, like innovation.
Track Engagement – Every strategy to grow leads and traffic must include a single-source view on tracking engagement, which allows you to nurture those leads with dynamic, personalized content to convert them to sales faster.
Called a Powerful Marketing Automation Platform, We Prefer Revenue Growth Platform
Aside from being easy to use, easy to work with and more affordable, our primary goal is to help you grow your agency.
As your partner, we wouldn’t be doing our job if we didn’t connect the dots.
Get what you need from one spot. Gain deep customer insights into lead nurturing and converting to sales faster by seeing behavioral activities across every customer and their journey (we call it the “Life of the Lead”).
Champion better marketing. Execute campaigns with less effort—across multiple channels, verticals, buyers and buying stages—personalized dynamically to each contact.
Give teams the right tools for the job. From campaigns to deal tracking, sales enablement features and reporting, less jumping from tool to tool means less missteps for everyone.
SharpSpring gives you a competitive advantage.
More than 10,000 businesses have chosen SharpSpring, see what people are saying about our unified platform.
Gaining and Closing More Leads
Say you get 10,000 leads per year and close 2,000 of them. What about the other 8,000? Do you have a process to follow up with those leads and convert them? Imagine closing just 10% of those 8,000 missed leads. How much more business would that mean for you? -Chase Bertrand,
Marketing Automation Strategist, Blue Wheel Media
Solid Strategies Drives Sales
A marketing automation platform without a strategy is like a car without gas – you won’t get anywhere. To succeed, you need both. Campaigns need to be properly dispersed and tied back to actual sales, and SharpSpring is the best vehicle to make that happen. -Yusuf Young
Switching Pays Off
After years using HubSpot, we were a bit apprehensive about the transition to SharpSpring – but the team became fully immersed in the platform very quickly. Within just a couple of weeks, it was like we’d always been with SharpSpring. -Ryan Tuckwood, Co-Founder of ISR Training
Over one-third (37%) of marketers find that one of the top barriers to the success of their overall digital strategy is the quality of leads coming in. One-quarter of those surveyed report that not just quality, but quantity, is also an issue when it comes to lead generation. We know because along with Ascend2 we interviewed 187 marketing professionals and generated a report you’ll find extremely useful.