Laptop Displaying Top Email Marketing Strategies for 2020

5 Email Marketing Trends to Try in 2021

Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2021, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
email marketing

How to Write Compelling Subject Lines

Part 2: How to Write Compelling Subject Lines Ultimately, your email campaigns’ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book won’t entice people to open your email if the message isn’t compelling. This is where copywriting comes in. It’s not easy to capture people’s attention and convince them to…
Team Creating Email Drip Campaigns

Best Practices for Effective Email Drip Campaigns

Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. But if you want to see big conversions from email then tailored campaigns that hit your customers when they need it most are the way to go. If this blog found you, then maybe you (a) are struggling with understanding how…
Checking out email marketing terms and trends

Tips on Email Marketing Terms & Trends for 2021

Ever-evolving marketing jargon: it just seems to come with the territory. From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. Don’t worry! You’re not alone in feeling like you have to look up every acronym. If you’re diving into email marketing and feeling overwhelmed by the language, this helpful…
email drip campaigns for marketing

How to Create Amazing Email Drip Campaigns

The phrase “drip campaign” may have you envisioning a leaky faucet, but it’s nothing of the kind. A drip campaign can be a useful strategy when designing an automated email campaign. The term “drip” refers to a slow, steady communication plan that involves sending a series of emails to your contact list at scheduled trigger points. Drip campaigns are based…
Email Marketing Automation Not Working

Reasons Your Email Marketing Automation Isn’t Working

An email marketing automation strategy is designed to attract prospects, keep in touch with existing customers, provide information, and drive sales. And a truly effective email marketing strategy works well in conjunction with all of your other marketing tactics. Because the average person gets hundreds of emails a day and has evolving tastes and interests, it can be tricky designing…
Buy an email list

Never Buy An Email List: 9 Essential Strategies for Email Marketing Success

Email marketing is an invaluable strategy. According to the Marketing Email Tracker from Data and Marketing Association, for every $1 you spend on email marketing, you can expect an average return of $42. But to see your emails increase your customer base and improve brand awareness, you have to effectively build your email lists. When it comes to increasing the…
purchased lists email marketing

The Dangers of Purchased Lists

It’s a scary feeling. You’ve got sales breathing down your neck for new leads and management asking for the latest MQL figures. It can be very tempting to make an easy move that could turn out to have terrible consequences. If you’ve been in marketing for very long at all you probably know where I’m going with this. The purchased…
Email Drip Campaign Image

Tips for Great Email Drip Campaigns

Contrary to what you may have heard, email is far from dead. In fact, there were approximately 3.9 billion email users in 2019, and that number is projected to grow to 4.48 billion by 2024. It goes without saying that with numbers like these, companies can’t overlook email marketing. One way to spice up your email approach is to kickstart…
Team celebrating a successful email marketing campaign

Successful Email Marketing Campaigns

If done correctly, email is one of the most effective — and most efficient — ways to reach your potential customers. But if done improperly, your email won’t stand out in a cluttered inbox, the lead will not open it, or you can even lose a subscriber. No pressure, right? Check out this stat: In 2019, there were an average…