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Online Marketing Tools for Small Business

When you’re running a small business, it's difficult to dedicate time specifically to marketing. The digital world is made up of multiple channels that seem to require constant management, essentially making marketing a second full-time job for managers and business owners. Luckily, having the right marketing tools in your arsenal can simplify and automate your digital marketing strategy, as well…
Client happy with marketing automation for revenue growth

5 Things to Ask When Choosing a Partner for Revenue Growth

Tips for Choosing the Right Automation Partner for Revenue Growth Running a business (with consistent revenue growth) is not for the weak of heart. There are a million tasks to juggle, clients or teams to check in with, and always another impending due date. Not to mention that your customers are expecting stellar service all along the way. However, you…
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How to Grow and Scale Your Agency with Marketing Automation

New marketing agencies are popping up every day and in the ever-evolving marketing landscape, how do you make sure yours stands out? Keep reading to learn how one agency is using marketing automation to offer up results that are growing not only their clients’ businesses, but also their own. Quick Overview A law firm was struggling to generate awareness for…
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How to Establish a Powerful Personal Brand (to Boost Your SEO Efforts and More)

Would you like Google to trust your business enough to rank it on top of your competitors? Obviously, you would. Then it’s time to start working on your personal brand: Why Personal Branding Matters One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I…
How Agencies Use Marketing Automation

Tips for How Agencies Use Marketing Automation

As your business grows, you may find yourself overwhelmed with the day-to-day tasks tied to customer care. While contact with your customers at every step is crucial, you may not have the time to perform all of those tasks. Marketing automation, in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how…
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What Is Influencer Marketing (and Why Does It Matter)?

Today’s marketing strategy employs a variety of tactics, including email, green, holistic and direct marketing. A successful campaign might include aspects from all of them. Most companies these days know the benefits of paying close attention to social media, where they can discover trends, new ideas to build from, and ways to relate to their audience. Social media has also…

Today’s Top 9 Digital Marketing Buzzwords

Algorithms? Automation? AI? Sounds like science fiction but it’s just another day in the digital marketing space. Flush with new technologies, this industry is always evolving. And new concepts beget new language. These terms can seem daunting if you’re new to digital marketing. However, this jargon is the only way to understand the best strategies, tactics, and optimizations available to…
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What Makes a Great E-commerce Marketing Strategy?

If your company isn’t online, opportunities are clearly being missed. Today’s customers are super tech-savvy, and not just about buying. They’re used to quick gratification in many aspects of their lives, so they have little patience for slow web pages or having to carry out a deep search for what they need. The key is to create a place for…
Displaying the benefits of market segmentation

What Are the Benefits of Market Segmentation?

You have a great product with a lot of customers, but you know you can do better. You have a massive email list and a catchy marketing campaign, but your emails too often go to spam, resulting in a low overall conversion rate. Exploring the benefits of market segmentation can help you! In its simplest terms, market segmentation divides your…
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Six Questions Every SaaS Reseller Should Be Asking

As we were planning out our webinars, we realized there was a little lack of love heading to our SaaS resellers. We spend a lot of time focusing on strategies, marketing campaign suggestions, or better ways to leverage the tools, but we also want to be sure to take some time to focus on SaaS tool adoption tactics. That starts…