Displaying the benefits of market segmentation

What Are the Benefits of Market Segmentation?

You have a great product with a lot of customers, but you know you can do better. You have a massive email list and a catchy marketing campaign, but your emails too often go to spam, resulting in a low overall conversion rate. Exploring the benefits of market segmentation can help you! In its simplest terms, market segmentation divides your…
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7 Marketing “Trends” for 2021 and Beyond

One of the most important jobs of being a business owner is constantly keeping an eye towards the future. Anticipating shifts in marketing trends is the best way to position your business in the lead. Over the past century, our world has seen advancements in technology which lets us accomplish tasks previously believed impossible. In the past couple of decades…

What Is Progressive Profiling and Why Do You Need It?

7 Easy Ways to Use Dynamic Content

7 Ways to Grow Your Luxury Brand

Marketing automation was designed with two primary objectives – to increase marketing efficiency and to personalize the user experience. For a lot of ‘massy’ brands, marketing automation has rendered superb results. But since luxury brands typically involve a niche product and audience, the use of marketing automation has to be more nuanced. The basic premises of luxury marketing set it…