In research from Ascend2, 93% of firms expressed their intention to increase their digital marketing spend. However, how do you measure the success of your marketing? This is a vital question because only 39% say that their marketing is effective.
As a marketer, you know it is vital to evaluate your ROI. However, this only gives you part of the picture. You should also be monitoring your Digital Metrics.
Reporting metrics differ from the ROI because they gauge the short-term impact of your campaigns. And for marketers, there are some key digital marketing metrics to track to stay on target.