If you are not using an email tracker for your business, then you are missing out on some key information that can help your online marketing strategy.
Have you ever sent out an email, waited for a response and never gotten one? What happened to that email? Was it even delivered? With email tracking, you will never be left wondering again. You will know if the email was delivered, when it was opened and if the recipient clicked on any of the included links.
A good email tracker will give you the power to build and nurture relationships with your customers. It does this by providing you with crucial data that can help you customize your user experience and send out more relevant emails.