Email Tracking Software for Your Business

If you are not using an email tracker for your business, then you are missing out on some key information that can help your online marketing strategy.

Have you ever sent out an email, waited for a response and never gotten one? What happened to that email? Was it even delivered? With email tracking, you will never be left wondering again. You will know if the email was delivered, when it was opened and if the recipient clicked on any of the included links.

A good email tracker will give you the power to build and nurture relationships with your customers. It does this by providing you with crucial data that can help you customize your user experience and send out more relevant emails.

Email Open Tracking

Email open tracking lets you know if the recipient opened the email. When you look at your email campaign stats, you will be able to see how many people opened the email and who they are. You should also note that some email tracker automation software will not count auto-replies or out-of-office messages as opened. A few terms to familiarize yourself with include:

  • Open Rate ─ Percentage of recipients who opened the email
  • Opened ─ Total number of recipients who opened the email (regardless of how many times)
  • Forward Opens ─ How many times the email was opened as a forwarded message
  • Last Opened ─ Shows when the most recent time a particular individual opened an email
  • Subscribers with Most Opens ─ This is a list of recipients who opened the email most often — they are often your brand’s biggest fans

If you find that your open rates are low, there are a few reasons why that could be:

  • Tracking is Disabled ─ Ensure that your email tracker is enabled before sending out a new email campaign
  • Impatience ─ Wait a little while longer before checking and rechecking open rates
  • Plain-Text Email ─ Email open tracking uses hidden graphics that download once the email is opened by the recipients — if you are using a plain-text email template, that means the graphics are not being displayed and can’t be tracked
  • Spam Filters ─ Sometimes people activate spam filters that block tracking images
  • Gmail Clipped Your Message ─ If your email is too large, Gmail will automatically clip it and the tracking code gets clipped, too — to avoid this, compress your message size

Email Tracking Software

To make your life easier and free up valuable time, you can implement an automated email tracker. This kind of software provides your company with email tracking tools and an email tracking service all in one place. This makes it much easier to access your email campaign stats and data as well as create personalized email campaigns in the future.

SharpSpring, Inc. is a full marketing automation company that can provide your business with an email tracker for your email campaigns. For more information or to
request a demo, visit our website today.

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