Last updated on August 24, 2021
Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2021, there are more than 3.7 billion email users around the world, and that number is expected to…
Paid advertising is often one of the most expensive aspects of your marketing budget. It’s infamously difficult to strike a balance between high cost and high reward. While retargeting campaigns generally have a better ROI, your strategy still suffers if you leave it up to the algorithms — which don’t…
Last updated on August 10, 2021
When it comes to setting up a solid company strategy, one of the key elements is choosing a pricing model for your business that will bring you maximum profitability. There are several ways to go about setting up your own pricing structure, and each one has a direct effect on…
Last updated on August 10, 2021
Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. When thinking about ways to reach your audience and meet their needs, you’ve likely considered your overall customer experience, the buyer’s journey for your products and what…
Last updated on August 10, 2021
When you’re running a small business, it's difficult to dedicate time specifically to marketing. The digital world is made up of multiple channels that seem to require constant management, essentially making marketing a second full-time job for managers and business owners. Luckily, having the right marketing tools in your arsenal…
