Last updated on May 3, 2022
Social media is a powerful marketing channel but it's not all about building traffic. In fact, it's not really about building traffic at all, because focusing on clicks means brands neglect other - more important - marketing opportunities, like brand loyalty and brand recognition. And both loyalty and brand recognition…
Last updated on April 7, 2022
To keep up with what users want (and its popular step-sister, TikTok,) it seems like Instagram is coming out with a new update or feature every day. Between changing feeds and the heavy push toward video, Instagram has also unveiled tools that help creators make content within the app and…
Last updated on March 31, 2022
As businesses face new challenges in this digital age, there is a growing emphasis on value-driven, highly customized marketing (and that's where account-based marketing comes in). This is especially true for B2B companies, who must demonstrate trustworthiness and overcome more objections than ever from prospective clients. Top-of-funnel advertising and cold…
Last updated on March 21, 2022
Have you ever caught yourself saying something like “I do social media for companies, but I don't really look at my own channels!” or “I build websites for my clients, but please don’t judge mine as it needs to be redone!” As agencies, sometimes the work we’re best at for…
Last updated on March 10, 2022
The importance of link building is changing, slowly but surely, no matter how much small business wants to keep things the same. In the past, link building started as a way to improve organic search rankings, and the secondary benefit was helping readers and actually generating traffic that way. Google…