Last updated on July 9, 2019
Digital marketers today know how important it is to track conversions on their website. Tracking conversions helps you understand marketing performance, as well as identify opportunities to optimize and improve. What many marketers donāt realize is that there are different categories of conversions: Micro and Macro. Both are important to…
Last updated on June 21, 2019
In-person marketing is a powerful strategy to drive all sorts of business goals. Itās an opportunity to generate new leads, nurture them, and even drive sales on the spot. But if you want to close more sales at your in-person events, you need to strategize for it specifically. Here are…
Last updated on January 15, 2020
Recruiting new customers costs five times as much as retaining current ones. Agencies are well aware of how challenging it is to find leads and nurture them into paying clients. And thereās no way to grow your business if youāre pitching new clients after every completed project. This is why…
While LinkedIn is typically known as the social platform specifically for networking professionals and recruiters, increasingly people are turning to LinkedIn to find more than just their next job opportunity. In fact, 91% of executives rate reading and posting on LinkedIn as their first choice for professionally relevant content. Whether…
Last updated on November 22, 2019
Modern-day consumers can interact with brands at events, on websites, within mobile apps, inside physical stores, through social media, push notifications and moreānot to mention through traditional mediums such as direct mail, print, TV and radio. Given the many ways consumers can interact with a brand, it has never been…
