Automation technology has been around long enough that most marketers understand its value for driving business goals. On average, 49% of companies already utilize marketing automation, while more than half of B2B companies are adopting the technology. Businesses realize the power of marketing automation, but getting started can be daunting.…
Last updated on June 18, 2019
Subject lines are arguably the most important part of your email marketing message. People today receive way more emails than they would want to read in a day. So they choose to open the most interesting/relevant ones based on one thing: The subject line. No matter how great your email…
Over the past few years, marketing automation has become a standard technology for online businesses, and it's only getting more popular. Industry revenue is growing by more than 30% every year: Adoption is growing, but the state of marketing automation is also evolving. New trends, technologies, and use cases are…
Every experienced marketer today understands the need to create a personalized message that resonates with their audience. Each person has slightly different interests, needs, and pain points. Catering to these differences with effective marketing personalization is the best way to stand out from the crowd and drive conversions. That said,…
Last updated on June 18, 2019
Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe. A historic…
