Last updated on December 5, 2018
Customer relationship management (CRM) software has a whole lot of benefits for businesses. According to Baseline statistics, the average ROI from CRM use is $5 for every $1 invested. Use a complete and fully integrated CRM solution and you can start seeing the impact yourself. And the more you use…
Last updated on December 5, 2018
Marketing on Facebook isn’t what it used to be. In recent years, Facebook has followed in the footsteps of Google, making algorithm changes that have serious effects on your brand's visibility on the platform. Their latest update had a huge impact on if and how marketers can be seen in…
Last updated on May 7, 2020
With digital marketing still firmly belonging to storytelling, buyer personas are absolutely necessary for success. Anyone with digital marketing know-how has tried their hand at developing persona profiles. Too commonly their buyer personas end up in a back folder or computer file, rarely used or thought of. If you want…
Last updated on December 5, 2018
There’s no denying the importance of user experience (UX) optimization for marketing and sales. According to Forrester research, visit-to-lead conversions can be 400% higher on sites with superior user experience. But even if you’re following all the important UX best practices, there are always new ways to disrupt your UX…
Last updated on December 5, 2018
Pop-ups are one of the trickiest marketing tools out there. They can either help improve your conversion rate or hinder it, depending on how you use them. Case studies show that pop-ups can increase conversion rates by 1000% or more, when they aren’t intrusive or annoying. Luckily pop-ups have been…
