Last updated on February 10, 2018
Your emails are about to become a lot more effective. Last week, SharpSpring launched our newest feature, A/B Testing for Email. To celebrate, we’ve compiled some best practices and testing ideas for you to get started making your emails work harder for you. A/B Testing, also known as split testing,…
Last updated on February 10, 2018
(For an introduction to marketing automation, please see What is Marketing Automation?) Marketing automation offers tools that are valuable to B2B companies. The anonymous web visitor tracking and behavioral based email automation features provide B2B companies with the opportunity to convert every lead that visits the company’s website. In general,…
Last updated on February 6, 2020
Marketing automation is a collection of tools designed to automate a company’s marketing strategy. These tools not only benefit large businesses, but small businesses and marketing agencies as well. Agencies and businesses that don’t have much experience with marketing automation often think it’s only a tool for automating repetitive marketing…
Last updated on February 10, 2018
(For an introduction, please see What is Marketing Automation?) Marketing automation offers tools that are valuable to B2C companies. The ability to segment leads to a list allows B2C companies to thrive without having a large sales team. B2C companies typically use the same tactics as B2B companies, but with a stronger…
