Scoop.it helps marketers research and publish the best content. Scoop.it’s advanced content engine monitors content from all across the web and applies artificial intelligence to understand its meaning and measure its impact.
With Scoop.it, marketers can automate their content curation and find relevant third-party content to publish to social, email or website channels in minutes through simple keywords or advanced, multi-criteria boolean searches. Scoop.it can even schedule content for them automatically.
Scoop.it also provides content intelligence insights to create better content. Marketers can identify topics likely to engage their audience based on analyzing content performance of competitors or market influencers. They can identify top-performing content on any topic to understand how to make their own content more unique. Or identify influencers to engage to get more distribution. They can benchmark their own and earned content performance against their competitors to measure the value of content.