Retargeting Ads Toolkit
“Out of all tactics for improving search and social advertising performance, retargeting came out first, with 45 percent of marketers saying it was most effective.”
Retargeting 101
Retargeting 101 SlideShare
- What is retargeting?
- What benefits does it offer?
- Why is it so important as part of a marketing strategy?
Retargeting Q&A
- Top retargeting questions clients ask
- Best practices to be successful
- How-to tips to get started
Set up an audience
- Retarget individuals who made a prior purchase or visited a specific page.
Retargeting Proof Points
Case for Retargeting
- 7 out of 10 marketing agencies and their clients are retargeting. See why.
Reach beyond Google & Facebook
- See why retargeting beyond Facebook and Google can complement your current strategy
Client Meeting Prep
30, 60, 90 day plan
- Step 1: Install the site tracking tag
- Step 2: Create a retargeting audience
- Step 3: Create a conversion goal
- Step 4: Create your first ad
- Step 5: Creating your first campaign
