SnapApp helps marketers obtain the leads that accelerate the sales process. The platform enables marketers to discover the criteria for a sales-ready lead, execute marketing programs with interactive assets, equip their sales teams with better prospect insights, and track and report results across every stage of the process. SnapApp helps marketers uncover buyer intent, improve sales-marketing alignment, and increase lead quality.
Using question-based interaction, marketers can create a dialogue with prospects that’s engaging and uncovers a buyer’s intent. The questions are defined by your sales team based on their qualification criteria. Highly qualified leads are passed to sales with a rich context for follow up conversations that drive opportunities forward. Through its CRM integration, SnapApp can seamlessly input lead information that is immediately accessible to your sales team.