5 Big Trends in Marketing Automation

Over the past few years, marketing automation has become a standard technology for online businesses, and it's only getting more popular. Industry revenue is growing by more than 30% every year: Adoption is growing, but the state of marketing automation is also evolving. New trends, technologies, and use cases are changing the role and benefits of marketing automation for businesses.…

An Email Marketing Game Changer: Gmail Predictive Unsubscribe

Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe. A historic move among ISPs, Gmail will proactively recommend that users unsubscribe…

5 Google Ads Hacks for 2019 Success

If you’re looking for additional digital marketing success in 2019, the new Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Since Google has added more ad slots in recent years, the increase in…

Top 10 Marketing Tips for 2019

Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 tips to optimize your marketing strategy this year, based on the latest trends: 1. Look for Opportunities to Diversify Most marketing budgets today don’t allow…

How to Write Persuasive Content

Writing web copy is easy. Everyone’s doing it. 2 million blog posts are published every day, but most get ignored. Few will ever capture their audience’s attention or help persuade them to become a customer. Luckily, effective content has a few key elements that helps it stand out from the rest. If you want to start writing more persuasive content…

How to Design Lead Generation Forms for More Conversions

Lead generation forms are a valuable marketing tool. Most people will visit your website one time, never to return again. But if you use lead generation forms, you can capture their contact information and market to them through email as well. Nurturing leads into customers through email is a lot easier than trying to impress them on your site in…

Top 10 Digital Marketing KPIs

What happens when you ask your team which KPIs indicate success for digital marketing? You gather a diversity of opinions that would make Google jealous. Without a consensus around data, nothing gets measured and nothing can improve – yet nearly 50% of marketers struggle to align their KPIs to their overall business goals. So, what are KPIs? KPIs are a…

5 Ways to Effectively Measure Marketing Attribution & Why It Matters

Marketing initiatives are complex and never perfect. Some elements will keep leads in the funnel and drive conversions, while others might cause them to fall out. And the only way you can know which of your marketing elements are effective is by using marketing attribution. Marketing attribution is a way of measuring the value of different steps in the customer…

4 Essential Elements of a Powerful Sales Pitch

In the age of digital marketing, there are now many ways to communicate with your audience. Each touchpoint is an opportunity to pitch your product or service and businesses that prioritize these opportunities are bound for success. Whether it’s through a sales call, marketing email, in-person meeting, or web chat, the key parts you need to build a powerful sales…

5 Website Pop-Up Mistakes to Avoid

Pop-ups are one of the trickiest marketing tools out there. They can either help improve your conversion rate or hinder it, depending on how you use them. Case studies show that pop-ups can increase conversion rates by 1000% or more, when they aren’t intrusive or annoying. Luckily pop-ups have been around for a long time, so wise marketers already learned…