Female graphic designer working on web design using tablet at desk in the office

Benefits of Great Website Design

As the age-old saying goes, “There is only one chance to make a great first impression.” When looking to communicate with modern audiences, the best way to do so is through your website. The uses of web design aren’t limited to simply providing a great look for your business—there are several key benefits to keep in mind when making decisions…
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Agency Tips: Navigating Difficult Client Conversations

It’s inevitable in agency life — at times you’ll have to communicate with problem clients, resolve tricky client issues, or talk with clients who are unhappy. In these situations, sweeping problems under the rug is the worst thing you can do. Instead, make sure you engage with your clients in a professional, constructive manner — even if the problem seems…
Soft focus of Happy Client standing at the Wall, Smiling while using Smartphone. Surrounded by Positive Review in Speech Bubble and Social Network icons.

Why Customer-Centric Work Culture Is the Way Forward for Young Businesses

Every business, whether small or enterprise, is following the customer-centric work culture today. Each decision is made by keeping a customer at the center. What’s more, the concept has gone way beyond the abstract as several organizations are making this shift towards having a more customer-centric work culture by 2020, says a survey by Gartner. In spite of the obvious…

4 Sales Email Templates That Drive Conversions

When I began my career in sales, I never thought about using sales email templates. I would power through my work days – making calls, confirming appointments, scanning company updates. Then, when I needed to send a follow-up email to one of my prospects, my momentum would screech to a halt. I’d stare at my screen and wonder, “Okay, how…

4 Essential Elements of a Powerful Sales Pitch

Digital marketing has given us the power to create more powerful sales pitches than ever before. Why? Because there are now so many more ways to reach your target market. Every touchpoint is an opportunity to pitch your product or service. Whether it’s through a sales call, marketing email, in-person meeting, or web chat, the key parts you need to…
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7 Benefits of Continuing Education Throughout Your Career

Investing in your continuing education by taking advanced training courses and gaining new certifications for is more important now than ever before. The current economy has made a more competitive job market in recent years. Continuously improving your skills is the one surefire way to stay ahead of the competition and advance your career. To show you just how valuable…
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Part III: Prepping for Holiday Email Sends

In this third and final installment of SharpSpring’s Holiday Sending Preparation series, we're focused on design, testing, sending, and monitoring the results of your holiday email sends! You’re so close to enjoying Bubbe’s famous noodle kugel and sufganiyot, you can taste them! If you’ve followed the advice in part 1 and part 2 of our series, you’ve done a great…
Group of young business people working on holiday emails in Santa hats.

Part II: Prepping for Holiday Email Sending

Welcome back to SharpSpring’s Holiday Email Sending Preparation series. With November and December seeing the highest volumes of email sent around the world each year, it’s no secret holiday campaigns are often the bread and butter of a company’s sales efforts. Email practices of holidays past will not get you into the inbox in 2019. With SharpSpring’s full suite of…
Group of young business people working in Santa hats.

Holiday Email Sends: It’s Time to Get Ready, Now

We know what you're thinking...“Ugh, holiday email talk... in August!? My neighbor took down their inflatable Santa and sleigh just last week to make way for folding chairs and a new super BBQ for an all-day Labor Day grill out.” Or maybe it’s “Oh no, please don’t remind me of last year’s Thanksgiving where I spent all weekend apologizing to…

6 Ways to Position Your Agency as a Thought Leader

Any agency interested in building a presence online invests in content marketing. So everyone writes about the same topics and uses the same promotion strategies to get reach. If you really want your agency to stand out from the competition, you need to become a thought leader. Illustrating expertise in your niche topic can help you build clout and attract…