26 Tips to Avoid the Spam Folder, Lower Bounce Rate, and Improve Engagement

Email marketing is great — when it’s done correctly. While social media marketing converts at a rate of 1.9%, email marketing converts at a rate of 6.05%. Based on those returns, if you were to put $1,000 into email marketing efforts in 2019, you would stand to make around $440,000. Of course, you have to know what you’re doing. (Or…

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Everything You Need to Know About Micro Conversions

Digital marketers today know how important it is to track conversions on their website. Tracking conversions helps you understand marketing performance, as well as identify opportunities to optimize and improve. What many marketers don’t realize is that there are different categories of conversions: Micro and Macro. Both are important to track and optimize for. Here’s everything you need to know…

4 Tips to Improve Client Retention

Recruiting new customers costs five times as much as retaining current ones. Agencies are well aware of how challenging it is to find leads and nurture them into paying clients. And there’s no way to grow your business if you’re pitching new clients after every completed project. There are lots of things your agency can do to reduce client churn.…

5 Big Trends in Marketing Automation

Over the past few years, marketing automation has become a standard technology for online businesses, and it's only getting more popular. Industry revenue is growing by more than 30% every year: Adoption is growing, but the state of marketing automation is also evolving. New trends, technologies, and use cases are changing the role and benefits of marketing automation for businesses.…

An Email Marketing Game Changer: Gmail Predictive Unsubscribe

Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe. A historic move among ISPs, Gmail will proactivelyrecommend that users unsubscribe from…

5 Google Ads Hacks for 2019 Success

If you’re looking for additional digital marketing success in 2019, the new Google Ads (formerly called AdWords) can help. Google has continued to tweak it’s advertising platform and some of these changes allow for extra targeting, meaning that you are able to reach a very qualified audience. Since Google has added more ad slots in recent years, the increase in…

Top 10 Marketing Tips for 2019

Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 tips to optimize your marketing strategy this year, based on the latest trends: 1. Look for Opportunities to Diversify Most marketing budgets today don’t allow…

How to Write Persuasive Content

Writing web copy is easy. Everyone’s doing it. 2 million blog posts are published every day, but most get ignored. Few will ever capture their audience’s attention or help persuade them to become a customer. Luckily, effective content has a few key elements that helps it stand out from the rest. If you want to start writing more persuasive content…

How to Design Lead Generation Forms for More Conversions

Lead generation forms are a valuable marketing tool. Most people will visit your website one time, never to return again. But if you use lead generation forms, you can capture their contact information and market to them through email as well. Nurturing leads into customers through email is a lot easier than trying to impress them on your site in…