B2B vs B2C Marketing

Strategies and Differences in B2B vs B2C Marketing

Good marketers know that not every strategy is created equal. Sure, many strategies are effective across industries, such as social media and email marketing. But marketers still need to understand their audience and which strategies work for them. When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies. Of…
Image depicting Linked In Best Practices

LinkedIn Best Practices for Distributing B2B Content

If you’re in the business of marketing, you understand the importance of creating great content. But no matter how great, your content is only effective if you share it effectively. Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. What separates LinkedIn most from…