Image Showing Brand Strategy

Developing a Brand Strategy – Brand Building 101

It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape. In this post, we’ll walk you through the basics of how to build your…
Using Instagram Stories for Business

Using Instagram Stories to Boost Business

It seems that social media platforms are constantly coming out with new features that their top users can't get enough of. These features also provide new opportunities for businesses to reach their audiences and engage with them in fun, unique ways. Instagram Stories is just one example of an underutilized feature that businesses should be using to their advantage. However,…
Chatbot improve user experience online and optimize sales

Chatbots Improve User Experience on Your Website

As artificial intelligence (AI) becomes more accessible for small businesses, many are turning to chatbots to improve user experience and automate communication with prospects. Google has roughly 1 billion voice-enabled devices in the market currently. That means one in seven people worldwide has likely interacted with a bot, whether they realize it or not. For business leaders, keeping up with…