Last updated on September 16, 2021
How to refine and test your subject lines, pre-headers, personalization, and more It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. If you treat each campaign separately or make dramatic…
Last updated on May 21, 2021
Let’s be honest, people love to give advice. (They do not typically love receiving it, but that’s a topic for a different blog.) One of the most pervasive cliches you will hear when starting a new project is “have the right tool for the job” and while this piece of advice rings true, it implies you know and have all…
