Ecommerce vector flat illustration

How to Automate Your Black Friday Marketing

Each year, online figures for Black Friday indicate continued substantial growth. In 2018, online sales reached new levels, and with more Internet users coming online in 2019, this year’s figures will likely be even higher.Purchases from mobile devices are bringing in billions, too. Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came…

7 Ways to Implement an Effective Omni-Channel Marketing Strategy

Here’s how I think about my omni-channel marketing strategy: Picture a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to…

What Is Progressive Profiling and Why Do You Need It?

Your Definitive Guide to Google Analytics

Clean Customer Data: Getting Your Sales and Marketing in Sync

You know the story: Marketing and sales teams are notoriously pitted against one another. Marketing complains it doesn’t get enough feedback from Sales. Sales complains Marketing passes over bad leads. What’s a business to do? The answer lies in your customer data. You don’t need more meetings between the teams to try and smooth things over. You just need to…