Last updated on September 20, 2021
Doesnât it seem like thereâs always a new tool to try, plugin to buy or analytics dashboard to install? The speed at which technology and the state of martech evolves has required marketers over the years to find new tools quickly and consistently. This has left many marketing teams managing a complex and disconnected stack of tools, which can cause…
Last updated on July 26, 2021
Best-in-class marketers are 56% more likely to use data and analytics platforms. Why? Because the best marketers know that data, when used well, is the best way to get results. Marketing reports can indicate which strategies are working and which ones need to be reworked or canned completely. Unfortunately, to get that kind of insight out of all those colorful…
Last updated on November 27, 2019
Hereâs how I think about my omni-channel marketing strategy: Picture a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If youâre a multi-channel marketer, youâre used to thinking of your brand as the center of the wheel. You communicate to…
Last updated on March 28, 2019
You know the story: Marketing and sales teams are notoriously pitted against one another. Marketing complains it doesnât get enough feedback from Sales. Sales complains Marketing passes over bad leads. Whatâs a business to do? The answer lies in your customer data. You donât need more meetings between the teams to try and smooth things over. You just need to…