Team Creating Email Drip Campaigns

Best Practices for Effective Email Drip Campaigns

Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. But if you want to see big conversions from email then tailored campaigns that hit your customers when they need it most are the way to go. If this blog found you, then maybe you (a) are struggling with understanding how…
How Agencies Use Marketing Automation

Tips for How Agencies Use Marketing Automation

As your business grows, you may find yourself overwhelmed with the day-to-day tasks tied to customer care. While contact with your customers at every step is crucial, you may not have the time to perform all of those tasks. Marketing automation, in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how…
The Best Marketing Campaigns of 2019 and Why They Worked

Best Marketing Campaigns to Get You Inspired in 2021

Entering into a brand new decade offers up the rare chance to reflect on the state of our industry, what’s going well, what’s changing and what’s to come in marketing. We should also take the opportunity to look back and consider some of the lessons provided in just the previous year. In that spirit (and just because it’s fun!) here’s…
Email Marketing Automation Not Working

Reasons Your Email Marketing Automation Isn’t Working

An email marketing automation strategy is designed to attract prospects, keep in touch with existing customers, provide information, and drive sales. And a truly effective email marketing strategy works well in conjunction with all of your other marketing tactics. Because the average person gets hundreds of emails a day and has evolving tastes and interests, it can be tricky designing…
Multi-Touch Attribution

Using Multi-touch Marketing Attribution to Track End-to-End ROI

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Marketing Automation Strategies You Should Be Using

Reaching your target clients is always a challenge, given the constant barrage of sales calls they receive. Determining your customers’ needs and keeping their attention on you is the key to a successful marketing campaign. While options abound for boosting your marketing campaigns, marketing automation stands out. What Is Marketing Automation? Marketing automation takes some of the tedious tasks of…
Image depicting content marketing professional on laptop

What You Need to Know About Content Marketing

With the Digital Age in full swing, conventional marketing tactics have fallen by the wayside. Consumers have gotten tired of seeing sales pitches everywhere they turn. So, instead of using outbound marketing techniques that can be perceived as disruptive and annoying, many leading brands have switched to content marketing. What is Content Marketing? When you think of advertising, the first…
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Fast & Easy Ways to Increase Website Traffic, Part 2

Newsletters The last two strategies to increase website traffic will come in handy for getting a newsletter off the ground if this is something that’s been sitting on the backburner. The list can be built up through social ads, since your fans are not necessarily your subscribers, and content for the campaigns can come from the blog. Email has been…
Fast EasyWays to Increase Website Traffic Part 1

Fast & Easy Ways to Increase Website Traffic, Part 1

What are two things every business owner would love more of? Sales and website traffic. Of course, more website traffic can help lead to more sales, so today we’re going to talk about some simple, effective ways to increase website traffic and grab more attention for your site. Ask a digital marketer and they’ll tell you that solid SEO is…
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Inbound Marketing Strategies for Agencies, Part 2

Inbound Marketing Strategies That Work To demonstrate their ability to best serve their clients, agencies should adopt inbound marketing strategies that double as a portfolio. No prospective client will believe that an agency can help them with their content or sales if the agency’s tactics don’t build value. On-Site Content Marketing Agencies regularly recommend that their clients produce a company…