Starting a Blog for Your Business

Starting a Blog for Your Business: Checklist

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn't a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. They have no engagement and no community. Moreover,…
Email Outreach Strategy

How to Create an Effective Email Outreach Strategy

Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Whether it’s for lead generation or nurturing, or for influencer marketing and link building, reaching out to people via email is an integral part of any marketing strategy. And yet, it can sometimes feel a bit discouraging. Too many businesses give up…
New Content Ideas

Generating Content Ideas for Free: 7 Places to Look

Are you struggling to come up with new content ideas? The pressure is real. Every other business is producing content on a regular basis. It’s a lot of content being published, every day or quite possibly every minute! How to produce content that will still excite and engage your audience? Here are a few ideas… Keeping your content topics organized…
Why Leads Unsubscribe From Emails

Why Leads Unsubscribe From Emails (and How to Win Them Back)

You work hard to grow your email list and deliver content to your subscribers, so it can be a hard pill to swallow when people choose to unsubscribe. Unsubscribes are just a regular (and essential) part of email marketing, but why do leads unsubscribe from emails, and how can you win them back? Keep reading to learn more! With every…
The Best Marketing Campaigns of 2019 and Why They Worked

Best Marketing Campaigns to Get You Inspired in 2022

Marketing campaigns are fun to draw inspiration from. Some of 2021’s marketing campaigns were great examples of the state of our industry, what’s going well, what’s changing, and what’s to come in marketing. Why not take the opportunity to look back and consider some of the lessons provided by campaigns last year? In that spirit (and just because it’s fun!),…
SEO Tactics

Three SEO Tactics to Leave Behind in 2022

As we approach the new year, we’re all looking for ways to do something new and become better. If you’re still working on your SEO resolutions, here are three ideas on how to improve your SEO tactics to make your strategy more up-to-date and effective next year: 1. Don’t Create Content Just Because It Is “the Best SEO Practice” This…
social listening

5 Ways to Use Social Listening to Enhance Your Digital Marketing Strategy

It is incredibly important to see where your business is being discussed, and in what context. This is why social listening matters! Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. Brand monitoring and social listening are tasks that can and should…
Creating eBooks that Convert for Your Business

How to Create an eBook to Drive Conversions

Growing in popularity, eBooks are relevant pieces of digital media that businesses use to drive all sorts of marketing goals. Developing the skillset for creating eBooks that convert is a powerful tool for any marketer. eBooks can serve as catalysts for passive income, lead magnets that help you market to your audience and resources that add more value to your…
email marketing

How to Write Compelling Subject Lines

Part 2: How to Write Compelling Subject Lines Ultimately, your email campaigns’ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book won’t entice people to open your email if the message isn’t compelling. This is where copywriting comes in. It’s not easy to capture people’s attention and convince them to…
Choosing a Pricing Model for Your Business, Why it Matters

How to Choose the Best Pricing Model

When it comes to setting up a solid company strategy, one of the key elements is choosing a pricing model for your business that will bring you maximum profitability. There are several ways to go about setting up your own pricing structure, and each one has a direct effect on how you sell your products or services and who you…