Last updated on June 18, 2020
I set out to write about how excited I am to join SharpSpring as their CMO. I am! Also, I intended to discuss how their incredibly powerful marketing automation platform is ideal for agencies and small businesses that need to manage leads and drive growth. I will get to that in just a bit. First, I need to acknowledge what…
Last updated on March 13, 2020
Tips for Better Landing Page Conversion Guest Blog from SharpSpring Partner Jacob Baadsgaard of Disruptive Advertising Landing pages are great. They’re the ideal way to deliver focused, relevant content. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page. But what do you do…
Last updated on March 11, 2020
Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2020, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
Last updated on February 25, 2020
Are you looking to boost your brand awareness, gain a larger online following and grow your sales revenue? If so, it’s a good idea to step back and ask yourself whether your company’s marketing is social-ready. If it’s not, don’t worry! There’s no time like the present to learn more about the importance of social media marketing. In today’s world,…
Last updated on February 19, 2020
People in the U.S. spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. With people now seemingly tethered to their compact devices, time spent on mobile now outpaces time spent on…
Last updated on February 5, 2020
You’ve built a great website, you’re committed to telling your brand story and you want to take your lead generation efforts to the next level. While you might be doing everything right from an inbound marketing perspective, you still may not be seeing the results you were hoping for. If your sign up forms aren’t getting filled out, the answer…
Last updated on February 5, 2020
You don’t need to be told how vital it is to put out a steady stream of content in order to support your inbound marketing strategy and attract prospective customers into your pipeline. You know the importance of content, but so do your competitors. With so much noise online, how do you make sure that your content sounds different from…
Last updated on January 28, 2020
You work hard on your marketing. You try to keep everything consistent across your website, your digital marketing, your print collateral and even the signage in your office. However, it can be difficult to keep all the various details of your brand straight, especially if you don’t currently have set brand guidelines in place. This can become even more of…
Last updated on January 28, 2020
Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. When thinking about ways to reach your audience and meet their needs, you’ve likely considered your overall customer experience, the buyer’s journey for your products and what content might be useful to each prospect as they work…
Last updated on January 24, 2020
Whether you’re a small business just starting to get your feet wet in marketing or you have a full-fledged marketing and creative department, you can benefit from adding a motivated marketing intern to your team. Marketing interns can help your team tackle a wide range of entry-level tasks that might otherwise bog down more experienced team members. At the same…