Image Displaying Digital Marketing Tools

Best Digital Marketing Tools for Your Business

The evolution of marketing in the digital marketplace has forever changed the way companies conduct business. With the opportunity to reach a much broader audience than ever before, brands are better able to connect and engage with their consumers. To ensure that your digital strategy is performing well, there are eight essential digital marketing tools that you need to incorporate…
social media platforms for online community management

Social Media Community Management Tips

Looking for tips to optimize your brand's community management for social media? You've come to the right place! We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. However, it’s no longer enough to simply post your branded content a few times…
SharpSpring Social Instagram for Business

Drive more social conversions. Now you can create, approve and schedule Instagram posts right in SharpSpring

It’s yet another ‘one-stop-shop’ advantage in SharpSpring’s Revenue Growth Platform Instagram has long been an important part of the digital marketer’s toolkit. With its recent enhancements, more than ever, businesses are seeing higher marketing ROI and more converted customers from this social channel. The major stride Instagram made last year was to offer its platform for businesses to market and…

Today’s Top 9 Digital Marketing Buzzwords

Algorithms? Automation? AI? Sounds like science fiction but it’s just another day in the digital marketing space. Flush with new technologies, this industry is always evolving. And new concepts beget new language. These terms can seem daunting if you’re new to digital marketing. However, this jargon is the only way to understand the best strategies, tactics, and optimizations available to…
Retargeting Ad Image

Retargeting Ads We Loved in 2020

Retargeting ads are a vital component of any advertising strategy. In this blog, we’ll dive into what retargeting ads are and when to use them. We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy. Online customers are continually pulled in countless directions. As marketers,…
Digital Marketing Tools

How to Choose Your Digital Marketing Tools

Making the most of your digital marketing efforts starts with selecting the right tools. Digital marketing works best when all of your efforts are synchronized across channels and when they don’t require time-intensive manual processes every time you want to launch a new campaign. That's why it’s important to choose the right marketing tools for your priorities and business size…
Multi-Touch Attribution

Using Multi-touch Marketing Attribution to Track End-to-End ROI

Image depicting MarTech Stack Optimization

The State of MarTech Stack Optimization

Looking to better understand MarTech stack optimization -- what it is, what it could mean for your business, how to get started, and more? You’re in luck! We have a fun, easy-to-digest infographic that breaks down everything you need to know about MarTech stack optimization. SharpSpring, in partnership with Ascend2, recently surveyed top marketing agencies around the globe about the…
New SharpSpring CMO hometown of Minneapolis, MN

Our New CMO Shares His Why

I set out to write about how excited I am to join SharpSpring as their CMO. I am! Also, I intended to discuss how their incredibly powerful marketing automation platform is ideal for agencies and small businesses that need to manage leads and drive growth. I will get to that in just a bit. First, I need to acknowledge what…
Landing Page Conversions for Marketing

Why Your Landing Page Didn’t Convert

Tips for Better Landing Page Conversion Guest Blog from SharpSpring Partner Jacob Baadsgaard of Disruptive Advertising Landing pages are great. They’re the ideal way to deliver focused, relevant content. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page. But what do you do…