Frequency for Email Marketing

Choosing the Right Frequency for Email Marketing Campaigns

One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. This means often enough to be recognizable but not so…

Make the Most of Sharing to Every Social Network (Without Wasting Time)

Would you like to build more traffic to your blog? I thought you might! The thing is, most bloggers are after organic search traffic (and for a good reason) but they completely ignore other traffic-building methods. Yes, search traffic is easier to scale but it is never a good idea to put all eggs into one basket. You need more…
Image depicting MarTech Trends for Agencies

Top MarTech Trends for Agencies

The year is flying by and if it feels impossible to stay up-to-date on the latest industry trends and info, don’t worry -- you are far from alone in feeling this way -- especially about MarTech trends. The fact is, things move so fast in the agency world that keeping up with “what’s new” and “what’s trending” can seem like…
Laptop Displaying Top Email Marketing Strategies for 2020

5 Email Marketing Trends to Try in 2021

Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2021, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
Traits of top digital marketers

10 Key Traits of Top Digital Marketers

Who are the industry's top digital marketers and what makes them so successful? That’s the question that researchers at Fractl set out to answer when they employed IBM Watson’s Personality Insights capabilities to analyze the Twitter feeds belonging to some key marketing leaders. Their analysis has identified ten key traits that set these marketing leaders apart from the rest and…
Buyer Personas help identify who your target audience members are, and how to reach them.

How to Create Accurate Buyer Personas

If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? You might be trying to identify key points to offer marketing liaisons or better understand when a sales team needs to get involved in nurturing a lead to…
Laptop Displaying Top Email Marketing Strategies for 2020

2021 Marketing Trends You Can’t Ignore

Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2021, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
Intent-based marketing strategy to optimize digital strategy

Intent Based Marketing: Tips and Benefits

Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. When thinking about ways to reach your audience and meet their needs, you’ve likely considered your overall customer experience, the buyer’s journey for your products and what content might be useful to each prospect as they work…
Image Displaying Digital Marketing Tools

Best Digital Marketing Tools for Your Business

The evolution of marketing in the digital marketplace has forever changed the way companies conduct business. With the opportunity to reach a much broader audience than ever before, brands are better able to connect and engage with their consumers. To ensure that your digital strategy is performing well, there are eight essential digital marketing tools that you need to incorporate…
social media platforms for online community management

Social Media Community Management Tips

Looking for tips to optimize your brand's community management for social media? You've come to the right place! We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. However, it’s no longer enough to simply post your branded content a few times…