Digital Marketing Tools

How to Choose Your Digital Marketing Tools

Making the most of your digital marketing efforts starts with selecting the right tools. Digital marketing works best when all of your efforts are synchronized across channels and when they don’t require time-intensive manual processes every time you want to launch a new campaign. That's why it’s important to choose the right marketing tools for your priorities and business size…
Multi-Touch Attribution

Using Multi-touch Marketing Attribution to Track End-to-End ROI

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Top 8 Digital Marketing Tools for 2020 and Beyond

The evolution of marketing in the digital marketplace has forever changed the way companies conduct business. With the opportunity to reach a much broader audience than ever before, brands are better able to connect and engage with their consumers. To ensure that your digital strategy is performing well, there are eight essential digital marketing tools that you need to incorporate…
Image depicting MarTech Stack Optimization

The State of MarTech Stack Optimization

Looking to better understand MarTech stack optimization -- what it is, what it could mean for your business, how to get started, and more? You’re in luck! We have a fun, easy-to-digest infographic that breaks down everything you need to know about MarTech stack optimization. SharpSpring, in partnership with Ascend2, recently surveyed top marketing agencies around the globe about the…
New SharpSpring CMO hometown of Minneapolis, MN

Our New CMO Shares His Why

I set out to write about how excited I am to join SharpSpring as their CMO. I am! Also, I intended to discuss how their incredibly powerful marketing automation platform is ideal for agencies and small businesses that need to manage leads and drive growth. I will get to that in just a bit. First, I need to acknowledge what…
Landing Page Conversions for Marketing

Why Your Landing Page Didn’t Convert

Tips for Better Landing Page Conversion Guest Blog from SharpSpring Partner Jacob Baadsgaard of Disruptive Advertising Landing pages are great. They’re the ideal way to deliver focused, relevant content. I’ve been using them since before “landing page” became an official marketing term and I’m a big believer in the power of a good landing page. But what do you do…
Laptop Displaying Top Email Marketing Strategies for 2020

Top Email Marketing Trends for 2020

Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2020, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
Laptop displaying the importance of social media marketing

Is Your Marketing Social-Ready?

Are you looking to boost your brand awareness, gain a larger online following and grow your sales revenue? If so, it’s a good idea to step back and ask yourself whether your company’s marketing is social-ready. If it’s not, don’t worry! There’s no time like the present to learn more about the importance of social media marketing. In today’s world,…
Mobile Marketing Tactics for Business

5 Key Mobile Marketing Tactics for Business

People in the U.S. spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. With people now seemingly tethered to their compact devices, time spent on mobile now outpaces time spent on…