Last updated on April 9, 2021
Too many marketers have low conversion rates. This is often because of a poor call to action, poorly optimized landing pages or a lack of effective pop-ups. It is also a result of many marketing professionals failing to properly utilize A/B testing in digital marketing strategy. The reason for this usually comes down to simply being unaware of the benefits…
Last updated on January 22, 2020
Who are the industry's top digital marketers and what makes them so successful? That’s the question that researchers at Fractl set out to answer when they employed IBM Watson’s Personality Insights capabilities to analyze the Twitter feeds belonging to some key marketing leaders. Their analysis has identified ten key traits that set these marketing leaders apart from the rest and…
Online marketers rely on their email subscriber lists for continued online success. But building up a large list of responsive email subscribers is the hardest part, especially for new marketers. So, if you are struggling to gain more email subscribers and build your lists, this post is perfect for you. Read on for some tried-and-true tips on how to gain…
Last updated on January 22, 2020
As marketing tactics become more sophisticated and competition for audience attention becomes more and more fierce, it’s more critical than ever to demonstrate an understanding of what your audience is looking for. This goes beyond demonstrating the value of your product — you also need to show an in-depth understanding of multicultural marketing and of your audience’s identities and what…
Last updated on January 22, 2020
When it comes to engagement with external partners to promote your brand, choosing the right influencers can be vital. With a built-in audience of followers and fans, social media influencers have the ability to plug your products with an honest opinion that holds sway over your potential customers. Learning how to find influencers and collaborating to reach their followers can…
Separating yourself from the pack to stand out on social media can be challenging, particularly if you're a small business and you have limited resources. And considering that 94% of small businesses use social media to market their products or services, your business faces an even bigger challenge of differentiating itself from your competition. That said, your social media marketing…
Last updated on December 20, 2019
As one of the most universally used social media platforms, Twitter has been changing online discourse since 2006. Known for having shorter character limits and high post volume by users, you may wonder if using Twitter can benefit your business. Luckily, the reality is that there are numerous benefits of Twitter for business owners -- and likely more to come…
With so much of the buyer’s journey taking place online, it’s essential to enhance the customer experience as much as possible. Your digital experience is often the only opportunity you have to engage with prospects and leave a positive first impression — and you only have a few seconds to do so. Tailoring your digital customer experience is key not…
Last updated on November 27, 2019
Algorithms? Automation? AI? Sounds like science fiction but it’s just another day in the digital marketing space. Flush with new technologies, this industry is always evolving. And new concepts beget new language. These terms can seem daunting if you’re new to digital marketing. However, this jargon is the only way to understand the best strategies, tactics, and optimizations available to…
