Team Creating Email Drip Campaigns

Best Practices for Effective Email Drip Campaigns

Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. But if you want to see big conversions from email then tailored campaigns that hit your customers when they need it most are the way to go. If this blog found you, then maybe you (a) are struggling with understanding how…
Marketing Automation Tips for the Holidays

Marketing Automation Tips for the Holidays

In the past, many retailers would shut down on major holidays. However, consumers now buy in a different way and shoppers want businesses to be open and available all the time. Similarly, just because you may not be in the office over the holidays, it shouldn’t mean your marketing efforts stall or that response time for your customers should suffer.…