choosing marketing automation software

How to Choose a Marketing Automation Software

If you’re shopping around for marketing automation software, it (hopefully) indicates that you’ve already got a pretty good handle on what marketing automation means and how it can help your business. You know that to keep up with the pace of digital marketing, automation has become a nearly necessary business tool. Now it’s time to take the next step in…
email marketing

5 Steps To Perfecting Your Email Automation

When used properly, email marketing can be one of the most effective ways to boost your business. It builds credibility, helps to brand your company and gets your name out to a ready audience who are keen to purchase your products. However, the ability to measure results is at the center of every successful email campaign, and this is where…