Last updated on April 9, 2021
Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2020, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
Last updated on April 9, 2021
Search engine optimization (SEO) describes a method for increasing website visibility and delivering leads. But the benefits don’t end there. Successful SEO allows for easier website navigation, increases conversions and helps form part of your long-term marketing strategy. So, what is the best way to go about effectively tracking your website’s SEO metrics to discover how well your efforts are…
Last updated on December 13, 2019
In the past, many retailers would shut down on major holidays. However, consumers now buy in a different way and shoppers want businesses to be open and available all the time. Similarly, just because you may not be in the office over the holidays, it shouldn’t mean your marketing efforts stall or that response time for your customers should suffer.…
With so much of the buyer’s journey taking place online, it’s essential to enhance the customer experience as much as possible. Your digital experience is often the only opportunity you have to engage with prospects and leave a positive first impression — and you only have a few seconds to do so. Tailoring your digital customer experience is key not…
Last updated on December 12, 2019
Each year, online figures for Black Friday indicate continued substantial growth. In 2018, online sales reached new levels, and with more Internet users coming online in 2019, this year’s figures will likely be even higher.Purchases from mobile devices are bringing in billions, too. Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came…
Last updated on August 20, 2021
"Email is not an age thing, while social media is divided by generations."  Here’s what I mean: The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media; Youngsters are all about Instagram; Professionals like to hang on to LinkedIn; And middle-aged people still prefer Facebook. It seems like there are boundaries in an individual's choice of social media. But……
Last updated on January 3, 2020
There’s no way to succeed in business today without focusing on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention.Having a strong customer retention strategy doesn’t have to be complicated. In fact, email marketing to existing customers is extremely cost-effective. And because they're already on board with your brand, you have all the…
Last updated on September 11, 2019
In this third and final installment of SharpSpring’s Holiday Sending Preparation series, we're focused on design, testing, sending, and monitoring the results of your holiday email sends! You’re so close to enjoying Bubbe’s famous noodle kugel and sufganiyot, you can taste them! If you’ve followed the advice in part 1 and part 2 of our series, you’ve done a great…
Last updated on September 11, 2019
Welcome back to SharpSpring’s Holiday Email Sending Preparation series. With November and December seeing the highest volumes of email sent around the world each year, it’s no secret holiday campaigns are often the bread and butter of a company’s sales efforts. Email practices of holidays past will not get you into the inbox in 2019. With SharpSpring’s full suite of…
