How to Write Subject Lines That Convert

Subject lines are arguably the most important part of your email marketing message. People today receive way more emails than they would want to read in a day. So they choose to open the most interesting/relevant ones based on one thing: The subject line. No matter how great your email content is, there’s no way it can drive conversions without…

An Email Marketing Game Changer: Gmail Predictive Unsubscribe

Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe. A historic move among ISPs, Gmail will proactively recommend that users unsubscribe…

5 Types of Emails That Improve Customer Retention

There's no way to succeed in business today without focusing heavily on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention. Having a strong customer retention strategy has a lot of benefits, such as: Better customer experience: Ensuring customers are engaged and happy with your products/services after they buy is just good practice…
email marketing

5 Steps to Perfecting Your Email Automation

Want to instantly understand the value of email automation? Go grab a cup of joe from the nearest automated drip coffee maker and pay close attention to what happens. You get to stand and watch as the machine does all the work, filling up your mug drop by drop, till you're left with a delightful, caffeinated experience. You got the…
GDPR

GDPR: Why It Matters & What We’re Doing

There’s been a lot of buzz surrounding the General Data Protection Regulation, commonly known as GDPR, which is a new data privacy law that will be enforced starting May 25, 2018. This new law means important changes for many digital marketers, so it’s crucial to be prepared. While it may feel a little like red tape, these policies are designed…

Supercharge Your Marketing With SharpSpring Social

The internet has 3.5 billion users, and those users have an average of 7.6 social media accounts. There’s no getting around it – social media has taken over. Given that people spend so much of their time online, it’s no surprise that social media is one of the most important channels for engaging leads. And when it’s combined with marketing…

5,000 Businesses. 30 Million Fewer Emails Sent. More Opens, More Clicks.

Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring's new email engagement tools to suppress email sends to unengaged recipients. Suppressing email sends to disinterested recipients has already increased our customers' reputations with ISPs, resulting in more overall opens and clicks while sending far less email. The improvement these businesses have seen in…

Get Out of the Spam Folder and Into the Inbox

We’re living in a new email world. Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick. Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on the problem. *Note: ‘Spam’…

Visuals Made Easy: Shutterstock Is Integrating With SharpSpring

Finding the perfect images to drive conversions from your marketing campaigns is going to be easier than ever. Soon you'll be able to access the entire Shutterstock library of 125+ million images from within SharpSpring. Content with compelling images gets 94% more views. - Skyword Even if you’re not a Shutterstock subscriber, you can benefit from this integration. Already have a Shutterstock…

4 Sales Email Templates That Drive Conversions

When I began my career in sales, I never thought about using sales email templates. (I didn’t think about a lot of things.) I would power through my work days – making my calls, sending off calendar appointments, scanning company updates. Then, when I needed to send a follow-up email to one of my prospects, my momentum would screech to a…