26 Tips to Avoid the Spam Folder, Lower Bounce Rate, and Improve Engagement

Email marketing is great — when it’s done correctly. While social media marketing converts at a rate of 1.9%, email marketing converts at a rate of 6.05%. Based on those returns, if you were to put $1,000 into email marketing efforts in 2019, you would stand to make around $440,000. Of course, you have to know what you’re doing. (Or…

How to Get the Most Out of Triggered Emails

There are many ways to drive business goals using email marketing. But triggered emails are a particularly powerful tool to influence your audiences to act. Check out these statistics: Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails. Over 75% of email revenue is generated by triggered campaigns, rather…

How to Write Subject Lines That Convert

Subject lines are arguably the most important part of your email marketing message. People today receive way more emails than they would want to read in a day. So they choose to open the most interesting/relevant ones based on one thing: The subject line. No matter how great your email content is, there’s no way it can drive conversions without…

An Email Marketing Game Changer: Gmail Predictive Unsubscribe

Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe. A historic move among ISPs, Gmail will proactivelyrecommend that users unsubscribe from…

5 Types of Emails That Improve Customer Retention

There's no way to succeed in business today without focusing heavily on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention. Having a strong customer retention strategy has a lot of benefits, such as: Better customer experience: Ensuring customers are engaged and happy with your products/services after they buy is just good practice…
email marketing

5 Steps to Perfecting Your Email Automation

Want to instantly understand the value of email automation? Go grab a cup of joe from the nearest automated drip coffee maker and pay close attention to what happens. You get to stand and watch as the machine does all the work, filling up your mug drop by drop, till you're left with a delightful, caffeinated experience. You got the…
GDPR

GDPR: Why It Matters & What We’re Doing

There’s been a lot of buzz surrounding the General Data Protection Regulation, commonly known as GDPR, which is a new data privacy law that will be enforced starting May 25, 2018. This new law means important changes for many digital marketers, so it’s crucial to be prepared. While it may feel a little like red tape, these policies are designed…

Supercharge Your Marketing With SharpSpring Social

The internet has 3.5 billion users, and those users have an average of 7.6 social media accounts. There’s no getting around it – social media has taken over. Given that people spend so much of their time online, it’s no surprise that social media is one of the most important channels for engaging leads. And when it’s combined with marketing…

5,000 Businesses. 30 Million Fewer Emails Sent. More Opens, More Clicks.

Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring's new email engagement tools to suppress email sends to unengaged recipients. Suppressing email sends to disinterested recipients has already increased our customers' reputations with ISPs, resulting in more overall opens and clicks while sending far less email. The improvement these businesses have seen in…

Get Out of the Spam Folder and Into the Inbox

We’re living in a new email world. Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick. Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on the problem. *Note: ‘Spam’…