Last updated on June 18, 2019
Subject lines are arguably the most important part of your email marketing message. People today receive way more emails than they would want to read in a day. So they choose to open the most interesting/relevant ones based on one thing: The subject line. No matter how great your email content is, there’s no way it can drive conversions without…
Last updated on June 18, 2019
Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe. A historic move among ISPs, Gmail will proactivelyrecommend that users unsubscribe from…
Last updated on April 15, 2019
There’s been a lot of buzz surrounding the General Data Protection Regulation, commonly known as GDPR, which is a new data privacy law that will be enforced starting May 25, 2018. This new law means important changes for many digital marketers, so it’s crucial to be prepared. While it may feel a little like red tape, these policies are designed…
Last updated on May 11, 2018
The internet has 3.5 billion users, and those users have an average of 7.6 social media accounts. There’s no getting around it – social media has taken over. Given that people spend so much of their time online, it’s no surprise that social media is one of the most important channels for engaging leads. And when it’s combined with marketing…
Last updated on December 30, 2019
Key Takeaways: SharpSpring measured the before-and-after results of more than 5,000 businesses that are utilizing SharpSpring's new email engagement tools to suppress email sends to unengaged recipients. Suppressing email sends to disinterested recipients has already increased our customers' reputations with ISPs, resulting in more overall opens and clicks while sending far less email. The improvement these businesses have seen in…
Last updated on May 22, 2020
We’re living in a new email world. Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick. Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on the problem. *Note: ‘Spam’…
Last updated on April 16, 2019
Finding the perfect images to drive conversions from your marketing campaigns is going to be easier than ever. Soon you'll be able to access the entire Shutterstock library of 125+ million images from within SharpSpring. Content with compelling images gets 94% more views. - Skyword Even if you’re not a Shutterstock subscriber, you can benefit from this integration. Already have a Shutterstock…
Last updated on May 11, 2018
Key takeaways: The unsubscribe link has effectively been replaced by the in-browser “junk mail” button ISPs track your sender domain reputation individually Engagement ratio – marketers must understand this term Marketing automation features, including dynamic email, dynamic landing pages and responsive templates, can have a big impact on deliverability. User behavior is changing The top three reasons for hitting the unsubscribe…
