TOFU, MOFU & BOFU – How to Optimize Content for Marketing Automation

The internet is the number-one tool people use to shop. They use it to figure out what kinds of products/services they need to solve their problems, compare different options, and finally make a purchase. Businesses that create digital content to help leads on their research and buying journey are well positioned to attract a variety of new customers through the…

Top 5 Inbound Marketing Trends of 2017