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What Is Influencer Marketing (and Why Does It Matter)?

Today’s marketing strategy employs a variety of tactics, including email, green, holistic and direct marketing. A successful campaign might include aspects from all of them. Most companies these days know the benefits of paying close attention to social media, where they can discover trends, new ideas to build from, and ways to relate to their audience. Social media has also…

Our Agency Acceleration Series… Much More Than Just Some Fancy Speakers

Today’s an exciting day for SharpSpring – and we hope you’re excited to hear what we have in store for marketing agencies, too. We’re celebrating the launch of our Agency Acceleration Series, featuring some of the biggest names in digital marketing. The free web series kicked off at noon ET with a livestreamed session hosted by digital marketing strategist, keynote…
Social Media Brand Influencer for Organic Digital Promotion

Tips for 2020: Choosing the Right Influencers to Work with Your Brand

When it comes to engagement with external partners to promote your brand, choosing the right influencers can be vital. With a built-in audience of followers and fans, social media influencers have the ability to plug your products with an honest opinion that holds sway over your potential customers. Learning how to find influencers and collaborating to reach their followers can…
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Marketing Trends for 2020

We're almost through 2019. How has your marketing strategy evolved this year? At SharpSpring, our team has noticed an ever-pressing need to put the "custom" in customer service and reach people on an increasing variety of devices. The future holds a lot of potential for innovative marketing strategies. As we prepare for 2020, we're keeping a close eye on some…